Presentation at Chalmers for aspiring game developers. Focus on how to market and sell an app.

1. Dear Friends,
Thoughts and reflections on how to create, market and sell an app

3. FIND YOUR VACUUM
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4. FIND YOUR VACUUM
•What s your USP?
•There is always something missing
•Big competition equals big market
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5. WHAT DO YOU BRING
TO THE TABLE?
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6. WHAT DO YOU BRING
TO THE TABLE?
•Sell it to yourself
•Make a one-sentence
•Defines purpose and target market
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7. CREATE YOUR TRIBE
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8. CREATE YOUR TRIBE
•Create simple sign-up page
•Ask, discuss and follow influencers
•Promote ambassadors
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9. TALK BEFORE, DURING
AND ALWAYS
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10. TALK BEFORE, DURING
AND ALWAYS
•Create a buzz
•Let your tribe always know status
•Keep an ear to the ground
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11. RELEASE, LEARN
AND UPDATE
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12. RELEASE, LEARN
AND UPDATE
•You won t be spot-on first time
•Let users contribute
•Update to maintain interest
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13. BE SHARE-FRIENDLY
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14. BE SHARE-FRIENDLY
•Create clever content
•Record simple demo videos
•Share influencers knowledge
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15. DO NOT BUY
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16. DO NOT BUY
•Build a free marketing process
•Use PRMac, MND, review-sites etc
•Buy second
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17. TAKE THE LEAD
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18. TAKE THE LEAD
•Tell your tribe what you are doing
•Share your experience
•Educate instead of sell
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19. YOU WON T BE RICH
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20. YOU WON T BE RICH
•Understand the 4 categories
•IAP, freemium, lite
•Build your user base
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21. Thanks,
Daniel Solving / @dsolving