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NISOD 2.0
    Thoughts from
    Lawrence G. Miller, PhD

    August 15, 2012
Challenges for NISOD
 Communicate to multiple constituents the fact
  that NISOD is alive, moving forward, and that
  better days are ahead
 Take advantage of the assets of the University
  of Texas and the College of Education
 Build upon existing relationships with two-
  year institutions in the US and abroad
 Rebranding the organization - NISOD 2.0

                                               2
Challenges for NISOD
 Stabilize funding immediately
   Reduce expenses
   Aggressively pursue membership renewals
   Maintain NISOD member institutions and partners
    for the short run – both can be greatly expanded
    over time
   Maintain the Conference attendance and
    partnership support for it
   Explore other revenue streams, grants

                                                   3
Top Tier NISOD Partners
              Platinum Level ($25000 and up)

Bill & Melinda Gates           $50,000
Foundation
Dell, Inc.                     $25,000
Pearson Higher Education       $25,000
Educational Testing Service    $10,000
Dynamic Campus                 $7500,
Community College Week         Trade out for ad space
CommunityCollegeJobs.com       Trade out for ad space
Diverse                        Trade out for ad space
Pena Studios                   0

                  Sterling Level ($10,000)

Blackboard, Inc.               $10,000
National American University   $10,000                  4
Adobe Systems, Inc.            Host Webinar series
Challenges for NISOD
 Re-establish NISOD as one of the top-level
  organizations in higher education, starting
  with the community college core
 Become a catalyst for the production of
  content that can be shared with member
  institutions
   Using online resources and applications
   Traditional dissemination – books, publications, &
    presentations

                                                         5
Challenges for NISOD
 Planning the 2013 NISOD Conference
     Preconference
     Fandango?
     Keynote speakers
     Special partner programs – breakfast, lunch
     Advertising and promotion schedule
     Presentation solicitation
     Excellence Award process
     NISOD Town Hall Sessions

                                                    6
Communications Plan
 Announce the appointment of the new NISOD
  Director
 Distribute Press Release (UT University
  Communications?)
 Make changes on Website (need to redesign
  this over time)
 Utilize Social Media –
  Facebook, Twitter, LinkedIn, YouTube, etc

                                              7
Communications Plan – Personal
             Contacts
 Director will visit with every Platinum partners and key
  Sterling partners
 Personal call to all Bronze partners
 Personal Email to all Friends of NISOD
 Personal Email to all Members
 Director attends key conferences to expand partner
  base
 Internal contacts – meet with College of Education
  faculty and administration, UT Development Office
  (Corporate & Foundation Relations, Donor
  Relations, Donor Research), & University
  Communications
                                                             8
Publications & Social Media
 Evaluate the effeteness of the existing NISOD
  publications: Innovation
  Abstracts, Celebrations, Hook’Em Up, & Partner Voice
 Investigate potential publication process for books
 Develop NISOD presence on
  LinkedIn, Twitter, Pinterest, Flickr, YouTube
 Aggressively develop NISOD’s presence on Facebook
    More meaningful content
    More interaction
    Facebook ads


                                                         9
NISOD on Facebook




                    10
Updated Look of NISOD on Facebook




                                    11
Recent Facebook Posts
Be a presenter at the 2013 NISOD New study shows small rise in        Longhorns in the Olympics photo
International Conference on      college completion – Community       album
Teaching & Leadership Excellence College Week

A study - the issue of how long   Interactive map - state by state    Snapshot of a Modern Learner,
students spend obtaining a        graduates from college, Chronicle   SmartBlog
degree -                          of Higher Education

10 Excellent Alternatives to      What do you think about             Less Choice, More Structure for
PowerPoint                        "Community?“ with YouTube clip      Students: In a TN System,
                                                                      Chronicle of Higher Education
Planning your 2013 NISOD trip?    Howard CC (MD) leadership           The Changing Faculty &Student
Check out 365 Things to Do in     program, Chronicle of Higher        Success, Pullias Center USC
Austin                            Education
Community College Research        23 community colleges - “Great      Has your college developed an
Finds Dual Enrollment Benefits    Colleges to Work For Survey,”       app for mobile devices? If so,
All – Education News              Chronicle of Higher Education       post a link to the download.

                                                                                                12
Analytics from NISOD Facebook Page


                                  1,481 people REACHED
                                  39 people SHARING
  LM begins   82 people REACHED
  as Admin    2 people SHARING




                                                         13

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Nisod thoughts 08152012

  • 1. NISOD 2.0 Thoughts from Lawrence G. Miller, PhD August 15, 2012
  • 2. Challenges for NISOD  Communicate to multiple constituents the fact that NISOD is alive, moving forward, and that better days are ahead  Take advantage of the assets of the University of Texas and the College of Education  Build upon existing relationships with two- year institutions in the US and abroad  Rebranding the organization - NISOD 2.0 2
  • 3. Challenges for NISOD  Stabilize funding immediately  Reduce expenses  Aggressively pursue membership renewals  Maintain NISOD member institutions and partners for the short run – both can be greatly expanded over time  Maintain the Conference attendance and partnership support for it  Explore other revenue streams, grants 3
  • 4. Top Tier NISOD Partners Platinum Level ($25000 and up) Bill & Melinda Gates $50,000 Foundation Dell, Inc. $25,000 Pearson Higher Education $25,000 Educational Testing Service $10,000 Dynamic Campus $7500, Community College Week Trade out for ad space CommunityCollegeJobs.com Trade out for ad space Diverse Trade out for ad space Pena Studios 0 Sterling Level ($10,000) Blackboard, Inc. $10,000 National American University $10,000 4 Adobe Systems, Inc. Host Webinar series
  • 5. Challenges for NISOD  Re-establish NISOD as one of the top-level organizations in higher education, starting with the community college core  Become a catalyst for the production of content that can be shared with member institutions  Using online resources and applications  Traditional dissemination – books, publications, & presentations 5
  • 6. Challenges for NISOD  Planning the 2013 NISOD Conference  Preconference  Fandango?  Keynote speakers  Special partner programs – breakfast, lunch  Advertising and promotion schedule  Presentation solicitation  Excellence Award process  NISOD Town Hall Sessions 6
  • 7. Communications Plan  Announce the appointment of the new NISOD Director  Distribute Press Release (UT University Communications?)  Make changes on Website (need to redesign this over time)  Utilize Social Media – Facebook, Twitter, LinkedIn, YouTube, etc 7
  • 8. Communications Plan – Personal Contacts  Director will visit with every Platinum partners and key Sterling partners  Personal call to all Bronze partners  Personal Email to all Friends of NISOD  Personal Email to all Members  Director attends key conferences to expand partner base  Internal contacts – meet with College of Education faculty and administration, UT Development Office (Corporate & Foundation Relations, Donor Relations, Donor Research), & University Communications 8
  • 9. Publications & Social Media  Evaluate the effeteness of the existing NISOD publications: Innovation Abstracts, Celebrations, Hook’Em Up, & Partner Voice  Investigate potential publication process for books  Develop NISOD presence on LinkedIn, Twitter, Pinterest, Flickr, YouTube  Aggressively develop NISOD’s presence on Facebook  More meaningful content  More interaction  Facebook ads 9
  • 11. Updated Look of NISOD on Facebook 11
  • 12. Recent Facebook Posts Be a presenter at the 2013 NISOD New study shows small rise in Longhorns in the Olympics photo International Conference on college completion – Community album Teaching & Leadership Excellence College Week A study - the issue of how long Interactive map - state by state Snapshot of a Modern Learner, students spend obtaining a graduates from college, Chronicle SmartBlog degree - of Higher Education 10 Excellent Alternatives to What do you think about Less Choice, More Structure for PowerPoint "Community?“ with YouTube clip Students: In a TN System, Chronicle of Higher Education Planning your 2013 NISOD trip? Howard CC (MD) leadership The Changing Faculty &Student Check out 365 Things to Do in program, Chronicle of Higher Success, Pullias Center USC Austin Education Community College Research 23 community colleges - “Great Has your college developed an Finds Dual Enrollment Benefits Colleges to Work For Survey,” app for mobile devices? If so, All – Education News Chronicle of Higher Education post a link to the download. 12
  • 13. Analytics from NISOD Facebook Page 1,481 people REACHED 39 people SHARING LM begins 82 people REACHED as Admin 2 people SHARING 13