While major franchises have loads of money to work with, managing a budget is a challenge for any ne...

1. Produce A Winning Marketing Method With These
Suggestion For Your Social Media Presence
While major franchises have loads of money to work with, managing a budget is a challenge for any
new business owner. That means you need to be smart about the campaigns you do run, including
using social media. You can use social media outlets to target your marketing campaigns to a
specific group of new customers, and help retain past customers. You can
http://www.wordstream.com/blog/ws/2013/04/15/facebook-marketing use these abilities and make
them a part of your marketing plan.
Use Facebook to get some very low cost marketing opportunities. Make a professional business
account or create a business fan page. Take some time to look up your competitors on Facebook to
see how much of a presence they have, and what they did to get that. Do not copy what they did, but
use their page as an example for what is working or what is not.
Create more than one profile on a same site. You could for instance have a page on a social
networking site for your business as well as a profile page for a fictional character you use as a
mascot. You might be able to reach out to a slightly different target audience with each page.
It is always best to remain humble through your social media messages. No matter the size or
reputation of your company, arrogant or boastful posts will not be taken well. You must keep your
customers happy! If it weren't for them, you would be out of business.
Use the power of social-media sites to get your company to the top pages of your target audience.
Along with your personal website, you can also make a Facebook store. People who use Facebook
too often can tend to get the two sides confused. For this very reason, it is advised to create
separate social profiles and keep one for personal use. This lets them buy your products even if they
don't really want to leave Facebook and visit your main website.
For large companies, social media marketing can be a labor intensive, complicated, and non-
standardized task where efficiency can be elusive. Many ad agencies and social media agencies are
still trying to understand how to effectively market to the masses and are making it up as they go. So
be careful where you spend your money and make sure you are getting measurable results from your
marketing campaign.
Talk to your customers on a regular basis. If you get to know certain customers well, comment on
their blogs or Facebook walls. Don't interject into a discussion that has nothing to do with you; stick
to contacting someone only when they are discussing something that is related to your industry or
products.
Use tools related to Twitter such as Tweepi or Twellow. These tools help you to find your target
audience; you can also identify influential users, too. This will help you get a list of those you should
follow and hope they'll subscribe to the updates you post as well.
Connect your social media accounts to each other and attempt to secure the same name for all of
them. By doing this, you will develop a greater presence on the internet as people search for you.
Connecting the accounts allows people that have discovered you in one place to quickly connect to

2. your business through other forms of social media.
Attract attention by organizing a contest on social networks. News of the contest could spread
quickly, due to the nature of social media. Make the contest fun, creative, and related to your
products and services. A contest example that you can try out is to design a logo for one of your
upcoming products.
Post links to other blog posts and have bloggers feature your content on their website. This will work
if you return the favor and if bloggers see your blog as a good way to get publicity. Make sure there
is no conflict of interest between you and the blogger who is going to feature you.
To spark feedback and activity in your social media marketing, run polls with interesting questions.
Facebook has a good feature for this. Polls often go a little viral within social media, but also serve
as good conversation starters with your subscribers and followers. It can also yield treasure troves
of statistics you can use to target your demographics better.
A good thing to keep in mind when it comes to social media marketing is to have a look at your
competition. See what your competition is doing, and get ideas that you can take from them in which
you can implement into your strategies for your future goals with social media marketing.
If you're thinking of creating a Facebook page to get your product known, it may be helpful to
monitor your competitor's actions. You can figure out things to do, and things to avoid. Differentiate
your page from your competitors' and make it uniquely appealing.
Use Facebook to run a special promotion or a competition. Everyone loves winning something, so
your followers are sure to get involved. Whether you offer a free product, a special high-amount
coupon or a big or small prize, it will get people more actively involved with your Facebook page. It
also builds goodwill with your customer base.

3. Follow your Twitter followers. Do not make your
followers think you think you are cooler than them! It
will foster a feeling of friendship, if your customers can
connect with you on a personal level. Reciprocating a
follow only takes a few seconds, and it lets your
customers know that you are actively involved in the
community.
Putting videos and photos on your social media pages is
essential. People are very visually oriented, and even if
it is just your company logo, we want to see something
that we can grab a hold of and associate your company with. Its also great to include videos that
showcase your product, commercials if you have them, or how-to videos.
Youtube has become a great way to promote your product or service. People love watching videos
far more than reading content, so creating some entertaining videos is a great way to build up some
traffic. Post the video to your blog and up on YouTube to provide your business with vast exposure to
a wide audience.
If you have several employees, select the right people to take care of your social media marketing.
You will need individuals with excellent communication and marketing skills, as well as a good Read
the Full Report understanding of technology. Do not hesitate to pay for training sessions, or hire
new employees if you think it is necessary.
Applying social media marketing strategies will boost the success of your business. Take advantage
of the many social media tools available to spread awareness of your business, and interact with
your customers. Incorporate the tips in this article into your overall marketing strategy, and realize
the rewards of social media marketing.