Gamification important elements-

1. Gamification
-Important elements-
학번: 10981
학과: 디지털콘텐츠학과
성명: 이도현

2. Contents
 Gamification
 Elements of gamification
- Reward
- Status
- Achievement
- Assertiveness
- Competition
 Conclusion

3. Gamification?
 Customer to focus on service to apply
game’s funny
technique to repeatedly use

4. Gamification’s elements
 induce customer join and plunge
customer Big Contribution
→ Mechanism to Satisfy human’s
Psychological Needs

5. -Reward-
 Clarly and fairly give consideration
about customer’s participation and
effort
 Reward to use virtual Goods
→ Score, Item, Digital contents
 Reward to use real Goods
→ Discount Amount, Provide Gift

6. -example-

7. -status-
 Numerical level or Gold / Silver
typical status technique
 Status technique to Satisfy parader
Intentional discrimination by rank
→ show gap by top rank
→ Induce for customer to strive for
upgrades

8. -Achievement-
 provide Immediate results about
committed effort
 progress
→ immediately show result
 encourage user to effort
 challenge/mission
→ inspire new challenge desire
 extend sense of accomplishment
when success mission

9. -example-

10. -Assertiveness-
 Express individuality through avatar
and item
 Express identity Through relation to
SNS’s community active
→ Group active ,Extend relation,
Communication With Other user

11. -example-

12. -Competition-
 System that reward cooperation or
winning with other users in the
competition
 Stimulates fighting spirit and,
uncertainty is increases by the
others's intervention
 Typical techniques
→ Match, Share, Trade

13. -example-

14. Conclusion
 gamification element combination 
change ‘custmoer’to‘fan’