The document outlines plans for a mobile fitness application called FitnessHelp.me. It discusses the potential market of over 4 million fitness users in Russia and aims to complete an MVP, attract trainers, and partner with fitness companies. Future plans include QR codes at gyms, training videos, gamification, and a medical partnership. Competitors include apps making $100k per week. An investment is requested to further develop the website and app, hire specialists, and market the service.

1. Evgeny Levkovich
+7 (911) 088-58-93
1

2. 24/7

3. About the project
Mobile application prototype

4. About the market (2010)
Potential users 90% = 3 860 000
Personal
training
10% = 429 000
in Russia
3% population = 4 290 000
Fitness user base

5. About the market
Age of consumer base

6. About the market
The most popular services of fitness clubs

7. Blue ocean strategy

8. Achievements
• MVP worked out
• Site design done, prototype design
underway
• Co-operation agreement with 10 trainers
(1 top trainer)
• Co-operation with Singapore
(www.my-elite-coach.com)

9. Plans for 2012 - 2013
• To complete the business model
• To put QR codes on the fitness equipment
in Saint Petersburg
• To create our own training videos
• To introduce game elements
• To introduce motivation system
• To collaborate with a medical center
• To increase the number of trainers up to
200

10. Competition
• Fitorbit.com – USA
10 000 (active users) x 10$ (week) = 100k$ (week)
• Fit-me.ru – Russian
• Biceps.com.ua – Ukraine
• Heiaheia.com - Finland
- 300* rub/week
Micropayment for QR

11. Team
• Evgeny Levkovich – project manager,
frontend – 3 years experience;
iOS development – 1 year experience
• Denis Kuzmin – fitness manager, over 3
years experience in personal training
• Dmitry Vinogradov - project engineer, 5
years experience

12. Investment
• Improving and promoting the web-site
• Attract the necessary specialists
• Marketing

13. Contacts
Evgeny Levkovich
+7 (911) 088-58-93
levkovich_ev (skype)
lev@fitnesshelp.me