4. The NPD Situation Guiding Principles The Fantasy 1. Define the Market Problem 2. Define the Solution 3. Build it…
5. The NPD Situation Guiding Principles 1. What the heck is this? 2. Is this what it is? 3. Maybe this is it… The Reality The Fantasy 1. Define the Market Problem 2. Define the Solution 3. Build it…
6. The NPD Situation Guiding Principles What can we do about this? 1. Accept that it’s chaotic and 2. Implement a process! 1. What the heck is this? 2. Is this what it is? 3. Maybe this is it… The Reality The Fantasy 1. Define the Market Problem 2. Define the Solution 3. Build it…
7.
8.
9. Business Plan Each new product needs it’s own business plan. The business plan needs to incorporate the companywide business plan. The “Pitch”