This document outlines a research project on the influence of social media on individuals. The research will explore how people receive news and information through social media, evolving relationships within social networks, and an individual's power to influence others. It will analyze popular sites like Facebook, Twitter, and LinkedIn. The research will also examine how technology has shifted control over information from media elites to individuals and the social and economic impacts of this change. Data will be collected from sources like graphs, news articles, websites, journals and reports to analyze these topics.

1. SOCIAL MEDIA AND THE INFLUENCE
ON THE INDIVIDUAL.
Research by Danielle Condon u3016651

2. SOCIAL MEDIA
“A group of Internet-based applications that build on the ideological
and technological foundations of Web 2.0, which allows the creation
and exchange of user-generated content.”
(Kaplan, Haenlein 2010)

3. RESEARCH
 To Explore and Analysis social media through;
 The new and ever changing ways an individual receives
news and information.
 The users evolving relationships within the social media
networks.
 The power the user now holds to influence our closest
friends, family and associates on products and services.
 Popular social networking sites Facebook, Twiiter and
Linkedin will reinforce the research.

4. FURTHER EXPLORE;
THE CHANGE IN HOW WE RECEIVE NEWS
 “Technology is shifting the power away from the
editors, the publishers, the establishment, the
media elite. Now it's the people who are in
control”— Rupert Murdoch

5. GROWTH OF SOCIAL MEDIA 2008-2009

6. THE IMPACT & GROWTH ON A INDIVIDUAL
 The social media revolution
 A significant link to the research of social media and
the influence on the individual is this relevant
youtube clip.
http://www.youtube.com/watch?v=lFZ0z5Fm-
Ng&feature=player_embedded

7. ERIK QUALMAN- SOCIALNOMICS EXPERT
 "Social media platforms like Facebook, YouTube, and Twitter
are fundamentally changing the way businesses and
consumers behave, connecting hundreds of millions of people
to each other via instant communication. This is a massive
socio-economic shift that is fundamentally changing the way
consumers and companies communicate and interact with
each other.” Erik Qualman
 A leading professional on socialnomics, research will analysis
Qualmans viewpoints to reinforce the main points on social
media and the influence on the individual.

8. RELEVANT RESEARCH
 Newspaper article “ Social Media: Huge and here to stay”
 http://www.technewsdaily.com/social-media-huge-and-here-to-stay-
0927/
Web article “5 Ways Social Media is Changing Our Daily Lives”
 http://mashable.com/2009/10/16/social-media-changing-lives/

9. CONTENTS OF REPORT WILL INCLUDE
 Goal of Research
 Analysis of technology
 Research method & data
 Economic, social and cultural implications of the
technology
 Impact of technology on users

10. RESEARCH METHOD & DATA
 The Report will have various data collected
through;
 Graphs
 Newspapers
 Websites
 Journals
 Books
 Reports

11. THANK YOU
 I hope you enjoyed the presentation and that you
will be looking forward to the final report on;
 “Social Media & the influence on the individual”