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Thoughts - Reflections Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
Invest money or time? Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
Six degrees of separation?  Social networking and rural communities  Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
Some Twitter statistics ,[object Object]
37% users get Twitter by phone
65% of users under 25
53% of users are women
25% of Twitter users 25-34
35 % of Twitter users are urbanhttp://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/ Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
Pull marketing Produce Market Diversify Distribute Growth through word of mouth/advertising Develop brand loyalty Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

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2011 westcoast-website3

  • 1. Thoughts - Reflections Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • 2. Invest money or time? Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • 3. Six degrees of separation? Social networking and rural communities Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • 4.
  • 5. 37% users get Twitter by phone
  • 6. 65% of users under 25
  • 7. 53% of users are women
  • 8. 25% of Twitter users 25-34
  • 9. 35 % of Twitter users are urbanhttp://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/ Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • 10. Pull marketing Produce Market Diversify Distribute Growth through word of mouth/advertising Develop brand loyalty Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • 11. Pull marketing online – and the static website produce letterhead signage market business cards advertising newsletter word of mouth .com www. Brand loyalty Small community saturation Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • 12. Social Networking and “Push Marketing” .com www. You Internet Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • 13. Making the communities work together – managing your input .com www. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • 14. Develop a social networking strategy Staff – who will be responsible for what and how often? Objectives – What is your aim? Focus – What are you promoting? Demographic – Who are you targeting? Branding – Ensure you brand consistently over all tools Tools – Which SN tools best suit your objectives? Publicity – How will you build your profile? Results – How will you monitor your SN performance? To be successful you have to be an active member of your communities! Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • 15. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane