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WTON 2016
Victor Grimblatt
Design Group, Synopsys
At The Dawn Of Industry 4.0 (Advanced
Manufacturing)
Design Will Makes Everything Different!
Brazil at Night; Source NASA, 2012
© 2016 Synopsys, Inc. 3
At The Dawn Of Industry 4.0
© 2016 Synopsys, Inc. 4
Industrial Revolutions
(1.0) Britain, Textile, Train/Ship; (2.0) U.S., Manufacturing, Car/Airplane
(3.0) Western World, Services/Communications, Automation
1750 1800 1850 1900 1950 2000 2050
Industry 1.0
Steam
Industry 2.0
Electricity/Oil
Assembly Lines
Industry 3.0
Computers
IT
© 2016 Synopsys, Inc. 5
Industrial Revolutions
(4.0) Everywhere, Everything (*Smart* Everything), Autonomous Systems
Man-Machine Interoperability
1950 2000 2050
Industry 4.0
Internet
Cyber-Systems
“The essence of the industry 4.0 vision,
the internet of things, is the ubiquitous
connection of people, things and ma-
chines. This connection is intended to
produce a variety of new goods and
services. Products, means of transport, or
tools are expected to negotiate within a
virtual marketplace regarding which
production elements could best
accomplish the next production step. This
would create a seamless link between the
virtual world and the physical objects
within the real world.”
Source: D. Wegener, Siemens, Industry 4.0 Project Coordinator, 2015
© 2016 Synopsys, Inc. 6
Industry 1.0 Through 3.0 Explained
From (1.0) Benz Patent-Motorwagen (25 Configurations, 25 Cars Manufactured)
To (3.0) Mini (10 Million Configurations, 3 Million Cars Manufactured)
# of Different Configurations
# of Cars Manufactured
Industry 1.0
25 Configurations
25 Manufactured
Industry 3.0
10M Configurations
3M Manufactured
Industry 2.0
1 Configuration
16M Manufactured
© 2016 Synopsys, Inc. 7
Industry 4.0 Explained
Durum Wheat Semola + Water + 3D-Printer at Home + 3D-Design from the Internet
Indeed, a Great Deal of Opportunity!
Source: https://www.youtube.com/watch?v=oz6D1FXwuvA, Barilla, EXPO 2015
© 2016 Synopsys, Inc. 8
A Great Deal Of Opportunity Ahead!
© 2016 Synopsys, Inc. 9
A Great Deal Of Opportunity Ahead!
Agriculture 4.0: 30% Fertilizer Reduction, Higher Yield, Better Quality
IR Camera + MCU + RF +… Airborne + Variable Rate Fertilization
Source: Salt & Lemon Srl + A.C.R. Progetti Srl + Studio Associato Barbieri & Rognoni, 2016
© 2016 Synopsys, Inc. 10
A Great Deal Of Opportunity Ahead!
Breeding 4.0: Monitoring Cows near Gal’ed (Even Yitzhak), Israel
MCU + Sensors + GPS + RF + Solar Panels +… Google Maps
Courtesy of A. Gat, Moonitor Cows, Israel, 2015
© 2016 Synopsys, Inc. 11
A Great Deal Of Opportunity Ahead!
Mining 4.0: Autonomous Haulage System (Driverless Trucks)
~ 70 Trucks, > 4 Million Kilometers Driven, > 400 Million Tons Iron Ore Hauled
Pilbara, Western Australia; Source: G. Lilleyman, Rio Tinto, 2015
© 2016 Synopsys, Inc. 12
A Great Deal Of Opportunity Ahead!
Mining 4.0: AutoHaul® (Driverless Trains)
2,000 Km, 190 Locomotives, > 350 Million Tons Iron Ore Hauled per Year
Pilbara, Western Australia; Source: G. Lilleyman, Rio Tinto, 2015
© 2016 Synopsys, Inc. 13
A Great Deal Of Opportunity Ahead!
Transportation 4.0: Car Sharing in Rome, Italy (1 Car per 100 Customers)
Enjoy Is in the Cloud, Your Smartphone App Is on the Edge, and the Car Is the “Thing”
Source: Enjoy, 2015
© 2016 Synopsys, Inc. 14
It All Starts With One Brick “Thing”!
© 2016 Synopsys, Inc. 15 Source: Nathan Sawaya, the Art of the Brick, SET, Rome, Italy, 2016
© 2016 Synopsys, Inc. 16Intel CEO, Brian Krzanich showing Curie (MCU + FLASH/SRAM + DSP + Bluetooth + 6-Axis MEMS Combo + PMIC + Li Battery) @ CES 2015; Source: Intel Corp.
© 2016 Synopsys, Inc. 17Samsung President & CSO, Y. Sohn, showing Artik (CPU + GPU + FLASH/SRAM + Bluetooth/WiFi + 9-Axis MEMS Combo) at IoT World 2015; Source: Samsung Electronics
© 2016 Synopsys, Inc. 18MediaTek Sr. VP Andrew Chang, showing MT7688 (MIPS24KEc/580MHz CPU + 256MB DDR1/2 RAM + AES128/256 encryption engine); Source: MediaTek, 2015
© 2016 Synopsys, Inc. 19
The Rise Of The Internet Of Things
© 2016 Synopsys, Inc. 20
1.0E+00
1.0E+03
1.0E+06
1.0E+09
1.0E+12
1965 1975 1985 1995 2005 2015 2025 2035
The Rise Of The Internet Of Things
After  Computers, and  Phones, Infinitely Many  “Things”
In 2020, There Will Be 50 Billion Connected Devices
Source: Wikipedia, 2015; Cisco Systems, VNI Forecast 2014
IoT
Smart
Everything
Mini
IBM
PC
Laptop
802.11
Mobile
Phone
2G, 802.15
Smartphone
Tablet
3G, 4G
802.11ac
IBM
Mainframe
AGC1
Computer
Mobile
Phone
DEC
VAX-780
Connected Devices
Electronic Market (Units/Year)
IoT
Smartphone
5G, NFC
IoT
Smart Cars
Smart Energy
© 2016 Synopsys, Inc. 21
1.0E+00
1.0E+03
1.0E+06
1.0E+09
1.0E+12
1965 1975 1985 1995 2005 2015 2025 2035
Source: Wikipedia, 2015; Cisco Systems, VNI Forecast 2015; Huawei, GCI Forecast 2014
IBM
PC
Laptop
802.11
Mobile
Phone
2G, 802.15
Smartphone
Tablet
3G, 4G
802.11ac
Mobile
Phone
IoT
Smartphone
5G, NFC
Mini
IBM
Mainframe
AGC1
Computer
Global IP Traffic (Terabytes/Month)
IoT
Smart
Everything
IoT
Smart Cars
Smart Energy
Electronic Market (Units/Year)
The Rise Of The Internet Of Things
In 2020, There Will Be 160 Million Terabytes per Month of IP Traffic
90% Will Be Video, and 90% Will Come from Sensors
© 2016 Synopsys, Inc. 22
0%
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16%
18%
$-
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Billions
’85 ’90 ’95 ’00 ’05 ’10 ’15
2009
Intel
Intel
Intel
~4.4%
Semiconductor Revenue
© 2016 Synopsys, Inc. 23
Billions
Semiconductor Revenue
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
$-
$25
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$75
$100
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’85 ’90 ’95 ’00 ’05 ’10 ’15
??? ??? ???IoT
Phone Smartphone Tablet AppsMobility
PC Internet Networking Server “Cloud”Compute
?
© 2016 Synopsys, Inc. 24
“Internet of Things”
“Smart Everything”
© 2016 Synopsys, Inc. 26
Function
Physics
Sensor(s)
HW
Digital
Intelligence
SW
01001
11101
00101
Smart
Everything
© 2016 Synopsys, Inc. 27
The Cloud
The Fog
The Edge
The Apps
Software
Storage
Processor(s)
Sensors
Actuators
Sensors
Energy HarvestersBattery
RF…
IoT Devices
© 2016 Synopsys, Inc. 28
The Rise Of The Internet Of Things
“A Seamless Link (the Edge) Between the Virtual World (the Cloud) and
the Physical Objects (the Things) within the Real World”
Source: D. Davis, Intel IoT Insights, 2014
© 2016 Synopsys, Inc. 29
“The Cloud”
HW
SW
010011111
101010100
001001000
000100101
0011100010101111001010000001001111101001101
01000100
10100001
01000010
01001011
Crunch
Compute
Big Data
© 2016 Synopsys, Inc. 30
01000100
10100001
01000010
01001011
Big Data Nine year sales data study:
2X bigger sales
during
“new moon”
than
“half moon”
new moon
half moon
© 2016 Synopsys, Inc. 31
Technology
• Accelerometers
• Gravity sensors
• Gyroscopes
• Barometer
• Pressure
• Illumination
• Humidity
• Photometers
• Thermometers
• Orientation
• Magnetometers
• …
Techonomics
• Air
• Blood
• Tires
• Water
• …
• Capture
• Store
• Visualize
• Analyse
• Curate
• Share
• Transfer
• Search
• Privacy
• Insurance
• Drug development
• …
01000100
10100001
01000010
01001011
Killer
App,
Anybody?
$$
Big Data
© 2016 Synopsys, Inc. 32
Cloud, Edge & Things Have Different Requirements
But All Demand for Advanced Design, and Advanced EDA
From Silicon to Software!
• Servers/Big Data/Networks
• Emerging Technology Nodes
• Digital, Silicon Highest Performance & Low Power
Cloud
• Gateways & Local Hubs (e.g. Smartphones)
• Emerging AND Established Technology Nodes
• Digital + A&M/S, Silicon Performance & Low Power
Edge
• Sensors/Actuators
• Established Technology Nodes
• MEMS, RF, Silicon Highest Efficiency & Lowest Power
Things
© 2016 Synopsys, Inc. 33
Cloud, Edge & Things Have Different Requirements
But All Demand for Advanced Design, and Advanced EDA
From Silicon to Software!
© 2016 Synopsys, Inc. 34
It’s Design That Makes Everything Different!
© 2016 Synopsys, Inc. 35
EDA Advanced EDA, includes IP & software
Automation Which is impossible without EDA
Design Now, it’s all about design,…
Design Makes Everything Different!
What Is the Role of EDA?
Electronic A great deal of opportunity ahead
© 2016 Synopsys, Inc. 36
What Is The Role Of EDA?
Foundry $/Wafer Cost Forecast (Nota Bene: *Cost*, not *Price*), CY2015
Driven by Equipment Depreciation, Low Utilization, and Poor Yield
0.0X
1.0X
2.0X
3.0X
4.0X
>= 90 65 45/40 32/28 <= 22/20
Source: VLSI Research, FEB2016
0.0X
1.0X
2.0X
3.0X
4.0X
>= 90 65 45/40 32/28 <= 22/20
© 2016 Synopsys, Inc. 37
What Is The Role Of EDA?
Power Management, and Optimization Continue to Be a Challenge,
Regardless of the Technology Node, and the Application
Source: G. Conti, STMicroelectronics, SNUG France 2012 (180 Nanometers, Mixed-Signal)
© 2016 Synopsys, Inc. 38
What Is The Role Of EDA?
Well, According to Henry Ford, “if it Is not There, it Won’t Break”, But…
Unlike in Model T, There Are Hundreds of Things There!
© 2016 Synopsys, Inc. 38
© 2016 Synopsys, Inc. 39 Source: www.shodan.io, 04/28/2016
What Is The Role Of EDA?
Searching the Internet for Modems/Routers with Default Administrative Password
the U.S. Rank 1st Worldwide, Argentina 5th, and Brazil 20th :-(
Chile Is Off the Radar Screen :-)
© 2016 Synopsys, Inc. 40
Innovation To keep/exceed the pace of Moore’s law
Performance(includes everything)
Because sheer complexity rules
Differentiation(because competitors share the same foundry)
Now, it’s all about design,…
Design Makes Everything Different!
What Is the Role of EDA?
Enablement(i.e. making things possible)
A great deal of opportunity ahead
© 2016 Synopsys, Inc. 41
Design And EDA Make Everything Different!
Complex Floorplans, High Performance, Lowest Area/Power, Efficient Use of
Scarce Routing Resources, Fast Design Closure, Digital and A&M/S Co-Design
Source: Fablesss, 2014 (180 Nanometers, Mixed Signal, Automotive)© 2016 Synopsys, Inc. 41
© 2016 Synopsys, Inc. 42
Design And EDA Make Everything Different!
More Complex Floorplans, High Performance, Lowest Area/Power, Efficient Use of
Routing Resources, Fast Design Closure, Digital and A&M/S Co-Design
Source: Fablesss, 2015 (65 Nanometers, Mixed Signal, Automotive)© 2016 Synopsys, Inc. 42
© 2016 Synopsys, Inc. 43© 2016 Synopsys, Inc. 43 Source: Fablesss, 2015 (28 Nanometers, Automotive of the Future)
Design And EDA Make Everything Different!
Very Complex, Hierarchical Floorplans, Highest Performance, Lowest Power,
Efficient Use of Silicon Area & Routing Resources, Fast Design Closure
© 2016 Synopsys, Inc. 44
EDA Beyond Automation: Enablement & Differentiation
© 2016 Synopsys, Inc. 45
Design Enablement And Differentiation
Logic Synthesis: Efficient Use Of Silicon Area
Sizing, Buffering, VTH Optimization, Redundancy Removal, Re-Mapping
Source: Synopsys Research, 2015
0%
5%
10%
15%
20%
25%
2013.03 2013.12 2013.12-SP2 2014.09 2015.06
Source: Synopsys Research, 2015
© 2016 Synopsys, Inc. 46
Design Enablement And Differentiation
Place & Route: Efficient Use Of Routing Resources
Number of Routing Violations Using  N-2 Routing Layers Vs.  N Routing Layers
Source: Synopsys Research, 2013.03 vs. 2010.03
0.0X
0.2X
0.4X
0.6X
0.8X
1.0X
1.2X
1.4X
D8 D9 D10 D2 D3
© 2016 Synopsys, Inc. 47
Design Enablement And Differentiation
Hybrid Emulation with Virtual Prototyping Enabled the Possibility to Validate
the Architectural “PP” Trade-Offs, and Create the Novel Architecture
Courtesy of SA Hwang & Denny Liu, MediaTek, 2015; Used by Permission
© 2016 Synopsys, Inc. 48
Design Enablement And Differentiation
Custom Layout: Visually Assisted Automation
© 2016 Synopsys, Inc. 49
Design Enablement And Differentiation
Place & Route + Custom Layout: Digital & A&M/S Co-Design
Source: G. Conti, STMicroelectronics, SNUG France 2012 (180 Nanometers, Mixed-Signal)
Place & Route
P&G
Custom Layout
Analog Routing
Place & Route
Detailed Routing
© 2016 Synopsys, Inc. 50
Test Coverage (%) Test Cycles (Kcycles)
Design Enablement And Differentiation
ATPG: Efficient Use Of Testing Resources
Scan Compression: Same Coverage, Less than 1% Area Overhead
Source: IDM, 2014 (180 Nanometers, Mixed Signal, Automotive)
© 2016 Synopsys, Inc. 51
Design Enablement And Differentiation
Synthesis-Based Logic BIST: 13 Cores, 5‰ Area Overhead per Core
97% Coverage, 4 Milliseconds TAT
Source: IDM, 2014 (130 Nanometers, Mixed Signal, Automotive)
© 2016 Synopsys, Inc. 52
Besides Hardware,… Tons Of [Embedded] Software…
© 2016 Synopsys, Inc. 53
Tomorrow Will Be Nothing Like Today!
Besides Hardware, [Embedded] Software…
Some Codebase Size Sample… at $10-20 per Line of Code
Source: www.informationisbeautiful.net, 2014; Synopsys Research, 2015
© 2016 Synopsys, Inc. 55
“The Cloud”
HW
SW
010011111
101010100
001001000
000100101
00111000101011110010100000010011111010011010011100010101111001010000001001111101001101
010011111
101010100
001001000
000100101
Big Data
01000100
10100001
01000010
01001011
© 2016 Synopsys, Inc. 56
“The Cloud”
HW
SW
010011111
101010100
001001000
000100101
00111000101011110010100000010011111010011010011100010101111001010000001001111101001101
010011111
101010100
001001000
000100101
Big Data
01000100
10100001
01000010
01001011
IoT:
Internet of Threats
© 2016 Synopsys, Inc. 57
“The Cloud”
HW
SW
010011111
101010100
001001000
000100101
00111000101011110010100000010011111010011010011100010101111001010000001001111101001101
010011111
101010100
001001000
000100101
Big Data
01000100
10100001
01000010
01001011
IoT:
Internet of Threats
© 2016 Synopsys, Inc. 58
Internet and WWW HW/SW DevicesStandalone SW Apps
Quality SecurityQuality
Quality Security
Safety
Rising Stakes in Software Industry
© 2016 Synopsys, Inc. 59
Checkpoints in
Supply Chain Management
Supply Chain Cyber Assurance:
Supplier Requirements
Checkpoints in
Software Development
Signoff
Software
Software
© 2016 Synopsys, Inc. 60
Signoff
SoftwareDefensics
Protocol Fuzzing
Test Advisor
Automated Test Optimization
Protecode
Software Composition Analysis
Coverity
Static Code Analysis
Seeker
Interactive App. Security Testing
© 2016 Synopsys, Inc. 61
Design Enablement And Differentiation
Testing Software for Defects that Could Lead to Crashes, Unexpected Behaviors,
Legal Liabilities, Security Breaches, System Failures & Vulnerabilities
© 2016 Synopsys, Inc. 62
Design Enablement & Differentiation
Testing Software for Defects that Could Lead to Crashes, Unexpected Behaviors,
Legal Liabilities, Security Breaches, System Failures & Vulnerabilities
© 2016 Synopsys, Inc. 64
 Performance
 Power
 Price
Smart
Drives
Silicon
Digital
Intelligence
Digital
Intelligence+
Digital
Intelligence++
HW
SWSW
HWHW
SW
Smart is Good… Smarter is Better!
© 2016 Synopsys, Inc. 65Source: EETAsia
March 2016
AlphaGo
vs
Go World Champion
4:1
© 2016 Synopsys, Inc. 66
Billions
“Smart” Everything
Changes Everything!
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
$-
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’85 ’90 ’95 ’00 ’05 ’10 ’15
??? ??? ???IoT
Phone Smartphone Tablet AppsMobility
PC Internet Networking Server “Cloud”Compute
Sensors HW/SW “DI”Smart
© 2016 Synopsys, Inc. 67
HW
SW
HW
SW
HW
SW
HW
SW
HW
SW
HW
SW
SW
HW
SW
HW
HW
SW
HW
SW
HW
SW
HW
SW
HW
SW
HW
SW
HW
SW
HW
SW
Wearables Health Automotive
Smart
Cities
Finance
Industrial
Automation
Smart
Homes
© 2016 Synopsys, Inc. 68
Systemic
Complexity
Time
Smart
Safe
Secure
© 2016 Synopsys, Inc. 69
© 2016 Synopsys, Inc. 70
HW
SW
HW
SW
HW
SW
HW
SW
HW
SW
HW
SW
SW
HW
SW
HW
HW
SW
HW
SW
HW
SW
HW
SW
HW
SW
HW
SW
HW
SW
HW
SW
Wearables Health Automotive
Smart
Cities
Finance
Industrial
Automation
Smart
Homes
Government
Mandates
SAE
Automotive
© 2016 Synopsys, Inc. 72
Next Generation
Process Technologies
Next Generation
Protocols
HW/SW
System Complexity
Emerging Standards by
Market Segment
USB 3.0 USB 3.1USB 2.0
Si
FinFET
Planar
IP
Complexity
© 2016 Synopsys, Inc. 73
Silicon-Proven FinFET IP
• 10-nm IP on
customer
silicon
• 7-nm IP tape-
outs in 2016!
Synopsys Successfully Tapes Out Broad IP Portfolio
for TSMC 10-nm FinFET Process
DesignWare IP Portfolio for TSMC 10-nm Process Includes USB, HSIC, PCI Express,
DDR, MIPI and Embedded Memories
MOUNTAIN VIEW, Calif., Sept. 17, 2015 /PRNewswire/ --
10/7nm
• Portfolio of
IP Proven on
16/14FF
• >50 test chip
tape-outs on
16nm/14nm
16/14nm
PCI Express 3.0 PCI Express 4.0PCI Express 2.0
DDR4USB 2.0 USB 3.1
HDMIMIPI SATA 6G
Source: velocitymicro, extremetech
Reversible
© 2016 Synopsys, Inc. 74
Functional Safety
Reliability
Quality Management
Synopsys Automotive-Grade IP
Meets Emerging Standards
DesignWare IP
Sensor & Control
Subsystem
ProcessorsInterfaces
Security Embedded Memories & Logic Libraries
Analog & NVM
ASIL B-D
ASIL Ready
DesignWare IP
ASIL Functional
Safety Certification
ARC EM SEP ASIL D
Embedded Memories ASIL D
LPDDR4 Controller (with external diagnostics) ASIL D
Star Memory System (SMS) ASIL D
Star Hierarchical System (SHS) ASIL D
Ethernet QOS ASIL B
HDMI In progress or planned
MIPI CSI-2/DSI In progress or planned
PCIe In progress or planned
Mobile Storage In progress or planned
USB In progress or planned
NVM In progress or planned
Sensor & Control Subsystem & Security IP In progress or planned
EV Vision Processors In progress or planned
… …
© 2016 Synopsys, Inc. 75
DesignWare®
Smart Data Fusion
IP Subsystem
< 7μW per MHz
in 40-nm process
Audio
Processing
Voice
Recognition
Facial
Recognition
Software (I/O drivers, host drivers, DSP functions, MWDT DSP Library)
Host Interface
I2C
UART
SPI
AHB Master/Slave
UART GPIO
ADC
I/F
I2C
APB
I/F
SPI
Peripheral Interface
ARC EM5/7/9/11D
Timers
Emb. ROM/SRAM
Emb.
SRAM
Execute Commit
Debug
IFQ
Interrupt
Controller
Direct
Mem. Port
D-Cache
I-Cache
SP/DP
FPU
mDMA
XY (EM9/11D)
DSP Pkg. (ARCv2DSPISA)
APEX
Accelerators
Fast Math
Accelerators
Crypto Pack
(AES/SHA/3DES)
© 2016 Synopsys, Inc. 76
… On Us!
00000 000 0 0000000000 00101000000 01001011111
0100100000010 010000011110001110101100000001
110100000010 10 111111100000100 0101 000000 01
0000 0 0000 00 00 0 00 001000010111100001011111
100001 01000011101100 0101 000000 01000 00 0 10
0 001000010111100001011111 0000 10 100010100 0
00000 000 0 0000000000 00101000000 01001011111
IDENTITY
Name: *************
Password: ********
00000 000 0 0000000000 00101000000 01001011111
0100100000010 010000011110001110101100000001
110100000010 10 111111100000100 0101 000000 01
0000 0 0000 00 00 0 00 001000010111100001011111
100001 01000011101100 0101 000000 01000 00 0 10
0 001000010111100001011111 0000 10 100010100 0
00000 000 0 0000000000 00101000000 01001011111
00000 000 0 0000000000 00101000000 01001011111
0100100000010 010000011110001110101100000001
110100000010 10 111111100000100 0101 000000 01
0000 0 0000 00 00 0 00 001000010111100001011111
100001 01000011101100 0101 000000 01000 00 0 10
0 001000010111100001011111 0000 10 100010100 0
00000 000 0 0000000000 00101000000 01001011111
IDENTITY
Name: *************
Password: ********
00000 000 0 0000000000 00101000000 01001011111
0100100000010 010000011110001110101100000001
110100000010 10 111111100000100 0101 000000 01
0000 0 0000 00 00 0 00 001000010111100001011111
100001 01000011101100 0101 000000 01000 00 0 10
0 001000010111100001011111 0000 10 100010100 0
00000 000 0 0000000000 00101000000 01001011111
Big Data
01000100
10100001
01000010
01001011
Big Data
Feeling: Expensive Feeling: Delighted
© 2016 Synopsys, Inc. 77
Design (And EDA!!!) Makes Everything Different!
© 2016 Synopsys, Inc. 78
EDA Advanced EDA does help accelerate the
adoption of design innovation
Design Is both the enabler, and the differentiator
Production
Capital, and labor do count less than inno-
vation, know-how, and trust
Closing Remarks
Industry
Is undertaking its 4th revolution, driven by
“electronification” & “siliconization”
Campinas, Brazil
May 18th, 2016
Obrigado!

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The Dawn of Industry 4.0

  • 1. WTON 2016 Victor Grimblatt Design Group, Synopsys At The Dawn Of Industry 4.0 (Advanced Manufacturing) Design Will Makes Everything Different! Brazil at Night; Source NASA, 2012
  • 2. © 2016 Synopsys, Inc. 3 At The Dawn Of Industry 4.0
  • 3. © 2016 Synopsys, Inc. 4 Industrial Revolutions (1.0) Britain, Textile, Train/Ship; (2.0) U.S., Manufacturing, Car/Airplane (3.0) Western World, Services/Communications, Automation 1750 1800 1850 1900 1950 2000 2050 Industry 1.0 Steam Industry 2.0 Electricity/Oil Assembly Lines Industry 3.0 Computers IT
  • 4. © 2016 Synopsys, Inc. 5 Industrial Revolutions (4.0) Everywhere, Everything (*Smart* Everything), Autonomous Systems Man-Machine Interoperability 1950 2000 2050 Industry 4.0 Internet Cyber-Systems “The essence of the industry 4.0 vision, the internet of things, is the ubiquitous connection of people, things and ma- chines. This connection is intended to produce a variety of new goods and services. Products, means of transport, or tools are expected to negotiate within a virtual marketplace regarding which production elements could best accomplish the next production step. This would create a seamless link between the virtual world and the physical objects within the real world.” Source: D. Wegener, Siemens, Industry 4.0 Project Coordinator, 2015
  • 5. © 2016 Synopsys, Inc. 6 Industry 1.0 Through 3.0 Explained From (1.0) Benz Patent-Motorwagen (25 Configurations, 25 Cars Manufactured) To (3.0) Mini (10 Million Configurations, 3 Million Cars Manufactured) # of Different Configurations # of Cars Manufactured Industry 1.0 25 Configurations 25 Manufactured Industry 3.0 10M Configurations 3M Manufactured Industry 2.0 1 Configuration 16M Manufactured
  • 6. © 2016 Synopsys, Inc. 7 Industry 4.0 Explained Durum Wheat Semola + Water + 3D-Printer at Home + 3D-Design from the Internet Indeed, a Great Deal of Opportunity! Source: https://www.youtube.com/watch?v=oz6D1FXwuvA, Barilla, EXPO 2015
  • 7. © 2016 Synopsys, Inc. 8 A Great Deal Of Opportunity Ahead!
  • 8. © 2016 Synopsys, Inc. 9 A Great Deal Of Opportunity Ahead! Agriculture 4.0: 30% Fertilizer Reduction, Higher Yield, Better Quality IR Camera + MCU + RF +… Airborne + Variable Rate Fertilization Source: Salt & Lemon Srl + A.C.R. Progetti Srl + Studio Associato Barbieri & Rognoni, 2016
  • 9. © 2016 Synopsys, Inc. 10 A Great Deal Of Opportunity Ahead! Breeding 4.0: Monitoring Cows near Gal’ed (Even Yitzhak), Israel MCU + Sensors + GPS + RF + Solar Panels +… Google Maps Courtesy of A. Gat, Moonitor Cows, Israel, 2015
  • 10. © 2016 Synopsys, Inc. 11 A Great Deal Of Opportunity Ahead! Mining 4.0: Autonomous Haulage System (Driverless Trucks) ~ 70 Trucks, > 4 Million Kilometers Driven, > 400 Million Tons Iron Ore Hauled Pilbara, Western Australia; Source: G. Lilleyman, Rio Tinto, 2015
  • 11. © 2016 Synopsys, Inc. 12 A Great Deal Of Opportunity Ahead! Mining 4.0: AutoHaul® (Driverless Trains) 2,000 Km, 190 Locomotives, > 350 Million Tons Iron Ore Hauled per Year Pilbara, Western Australia; Source: G. Lilleyman, Rio Tinto, 2015
  • 12. © 2016 Synopsys, Inc. 13 A Great Deal Of Opportunity Ahead! Transportation 4.0: Car Sharing in Rome, Italy (1 Car per 100 Customers) Enjoy Is in the Cloud, Your Smartphone App Is on the Edge, and the Car Is the “Thing” Source: Enjoy, 2015
  • 13. © 2016 Synopsys, Inc. 14 It All Starts With One Brick “Thing”!
  • 14. © 2016 Synopsys, Inc. 15 Source: Nathan Sawaya, the Art of the Brick, SET, Rome, Italy, 2016
  • 15. © 2016 Synopsys, Inc. 16Intel CEO, Brian Krzanich showing Curie (MCU + FLASH/SRAM + DSP + Bluetooth + 6-Axis MEMS Combo + PMIC + Li Battery) @ CES 2015; Source: Intel Corp.
  • 16. © 2016 Synopsys, Inc. 17Samsung President & CSO, Y. Sohn, showing Artik (CPU + GPU + FLASH/SRAM + Bluetooth/WiFi + 9-Axis MEMS Combo) at IoT World 2015; Source: Samsung Electronics
  • 17. © 2016 Synopsys, Inc. 18MediaTek Sr. VP Andrew Chang, showing MT7688 (MIPS24KEc/580MHz CPU + 256MB DDR1/2 RAM + AES128/256 encryption engine); Source: MediaTek, 2015
  • 18. © 2016 Synopsys, Inc. 19 The Rise Of The Internet Of Things
  • 19. © 2016 Synopsys, Inc. 20 1.0E+00 1.0E+03 1.0E+06 1.0E+09 1.0E+12 1965 1975 1985 1995 2005 2015 2025 2035 The Rise Of The Internet Of Things After  Computers, and  Phones, Infinitely Many  “Things” In 2020, There Will Be 50 Billion Connected Devices Source: Wikipedia, 2015; Cisco Systems, VNI Forecast 2014 IoT Smart Everything Mini IBM PC Laptop 802.11 Mobile Phone 2G, 802.15 Smartphone Tablet 3G, 4G 802.11ac IBM Mainframe AGC1 Computer Mobile Phone DEC VAX-780 Connected Devices Electronic Market (Units/Year) IoT Smartphone 5G, NFC IoT Smart Cars Smart Energy
  • 20. © 2016 Synopsys, Inc. 21 1.0E+00 1.0E+03 1.0E+06 1.0E+09 1.0E+12 1965 1975 1985 1995 2005 2015 2025 2035 Source: Wikipedia, 2015; Cisco Systems, VNI Forecast 2015; Huawei, GCI Forecast 2014 IBM PC Laptop 802.11 Mobile Phone 2G, 802.15 Smartphone Tablet 3G, 4G 802.11ac Mobile Phone IoT Smartphone 5G, NFC Mini IBM Mainframe AGC1 Computer Global IP Traffic (Terabytes/Month) IoT Smart Everything IoT Smart Cars Smart Energy Electronic Market (Units/Year) The Rise Of The Internet Of Things In 2020, There Will Be 160 Million Terabytes per Month of IP Traffic 90% Will Be Video, and 90% Will Come from Sensors
  • 21. © 2016 Synopsys, Inc. 22 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% $- $25 $50 $75 $100 Q2'84 Q4'84 Q2'85 Q4'85 Q2'86 Q4'86 Q2'87 Q4'87 Q2'88 Q4'88 Q2'89 Q4'89 Q2'90 Q4'90 Q2'91 Q4'91 Q2'92 Q4'92 Q2'93 Q4'93 Q2'94 Q4'94 Q2'95 Q4'95 Q2'96 Q4'96 Q2'97 Q4'97 Q2'98 Q4'98 Q2'99 Q4'99 Q2'00 Q4'00 Q2'01 Q4'01 Q2'02 Q4'02 Q2'03 Q4'03 Q2'04 Q4'04 Q2'05 Q4'05 Q2'06 Q4'06 Q2'07 Q4'07 Q2'08 Q4'08 Q2'09 Q4'09 Q2'10 Q4'10 Q2'11 Q4'11 Q2'12 Q4'12 Q2'13 Q4'13 Q2'14 Q4'14 Q2'15 Q4'15 Billions ’85 ’90 ’95 ’00 ’05 ’10 ’15 2009 Intel Intel Intel ~4.4% Semiconductor Revenue
  • 22. © 2016 Synopsys, Inc. 23 Billions Semiconductor Revenue 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% $- $25 $50 $75 $100 Q2'84 Q4'84 Q2'85 Q4'85 Q2'86 Q4'86 Q2'87 Q4'87 Q2'88 Q4'88 Q2'89 Q4'89 Q2'90 Q4'90 Q2'91 Q4'91 Q2'92 Q4'92 Q2'93 Q4'93 Q2'94 Q4'94 Q2'95 Q4'95 Q2'96 Q4'96 Q2'97 Q4'97 Q2'98 Q4'98 Q2'99 Q4'99 Q2'00 Q4'00 Q2'01 Q4'01 Q2'02 Q4'02 Q2'03 Q4'03 Q2'04 Q4'04 Q2'05 Q4'05 Q2'06 Q4'06 Q2'07 Q4'07 Q2'08 Q4'08 Q2'09 Q4'09 Q2'10 Q4'10 Q2'11 Q4'11 Q2'12 Q4'12 Q2'13 Q4'13 Q2'14 Q4'14 Q2'15 Q4'15 ’85 ’90 ’95 ’00 ’05 ’10 ’15 ??? ??? ???IoT Phone Smartphone Tablet AppsMobility PC Internet Networking Server “Cloud”Compute ?
  • 23. © 2016 Synopsys, Inc. 24 “Internet of Things” “Smart Everything”
  • 24. © 2016 Synopsys, Inc. 26 Function Physics Sensor(s) HW Digital Intelligence SW 01001 11101 00101 Smart Everything
  • 25. © 2016 Synopsys, Inc. 27 The Cloud The Fog The Edge The Apps Software Storage Processor(s) Sensors Actuators Sensors Energy HarvestersBattery RF… IoT Devices
  • 26. © 2016 Synopsys, Inc. 28 The Rise Of The Internet Of Things “A Seamless Link (the Edge) Between the Virtual World (the Cloud) and the Physical Objects (the Things) within the Real World” Source: D. Davis, Intel IoT Insights, 2014
  • 27. © 2016 Synopsys, Inc. 29 “The Cloud” HW SW 010011111 101010100 001001000 000100101 0011100010101111001010000001001111101001101 01000100 10100001 01000010 01001011 Crunch Compute Big Data
  • 28. © 2016 Synopsys, Inc. 30 01000100 10100001 01000010 01001011 Big Data Nine year sales data study: 2X bigger sales during “new moon” than “half moon” new moon half moon
  • 29. © 2016 Synopsys, Inc. 31 Technology • Accelerometers • Gravity sensors • Gyroscopes • Barometer • Pressure • Illumination • Humidity • Photometers • Thermometers • Orientation • Magnetometers • … Techonomics • Air • Blood • Tires • Water • … • Capture • Store • Visualize • Analyse • Curate • Share • Transfer • Search • Privacy • Insurance • Drug development • … 01000100 10100001 01000010 01001011 Killer App, Anybody? $$ Big Data
  • 30. © 2016 Synopsys, Inc. 32 Cloud, Edge & Things Have Different Requirements But All Demand for Advanced Design, and Advanced EDA From Silicon to Software! • Servers/Big Data/Networks • Emerging Technology Nodes • Digital, Silicon Highest Performance & Low Power Cloud • Gateways & Local Hubs (e.g. Smartphones) • Emerging AND Established Technology Nodes • Digital + A&M/S, Silicon Performance & Low Power Edge • Sensors/Actuators • Established Technology Nodes • MEMS, RF, Silicon Highest Efficiency & Lowest Power Things
  • 31. © 2016 Synopsys, Inc. 33 Cloud, Edge & Things Have Different Requirements But All Demand for Advanced Design, and Advanced EDA From Silicon to Software!
  • 32. © 2016 Synopsys, Inc. 34 It’s Design That Makes Everything Different!
  • 33. © 2016 Synopsys, Inc. 35 EDA Advanced EDA, includes IP & software Automation Which is impossible without EDA Design Now, it’s all about design,… Design Makes Everything Different! What Is the Role of EDA? Electronic A great deal of opportunity ahead
  • 34. © 2016 Synopsys, Inc. 36 What Is The Role Of EDA? Foundry $/Wafer Cost Forecast (Nota Bene: *Cost*, not *Price*), CY2015 Driven by Equipment Depreciation, Low Utilization, and Poor Yield 0.0X 1.0X 2.0X 3.0X 4.0X >= 90 65 45/40 32/28 <= 22/20 Source: VLSI Research, FEB2016 0.0X 1.0X 2.0X 3.0X 4.0X >= 90 65 45/40 32/28 <= 22/20
  • 35. © 2016 Synopsys, Inc. 37 What Is The Role Of EDA? Power Management, and Optimization Continue to Be a Challenge, Regardless of the Technology Node, and the Application Source: G. Conti, STMicroelectronics, SNUG France 2012 (180 Nanometers, Mixed-Signal)
  • 36. © 2016 Synopsys, Inc. 38 What Is The Role Of EDA? Well, According to Henry Ford, “if it Is not There, it Won’t Break”, But… Unlike in Model T, There Are Hundreds of Things There! © 2016 Synopsys, Inc. 38
  • 37. © 2016 Synopsys, Inc. 39 Source: www.shodan.io, 04/28/2016 What Is The Role Of EDA? Searching the Internet for Modems/Routers with Default Administrative Password the U.S. Rank 1st Worldwide, Argentina 5th, and Brazil 20th :-( Chile Is Off the Radar Screen :-)
  • 38. © 2016 Synopsys, Inc. 40 Innovation To keep/exceed the pace of Moore’s law Performance(includes everything) Because sheer complexity rules Differentiation(because competitors share the same foundry) Now, it’s all about design,… Design Makes Everything Different! What Is the Role of EDA? Enablement(i.e. making things possible) A great deal of opportunity ahead
  • 39. © 2016 Synopsys, Inc. 41 Design And EDA Make Everything Different! Complex Floorplans, High Performance, Lowest Area/Power, Efficient Use of Scarce Routing Resources, Fast Design Closure, Digital and A&M/S Co-Design Source: Fablesss, 2014 (180 Nanometers, Mixed Signal, Automotive)© 2016 Synopsys, Inc. 41
  • 40. © 2016 Synopsys, Inc. 42 Design And EDA Make Everything Different! More Complex Floorplans, High Performance, Lowest Area/Power, Efficient Use of Routing Resources, Fast Design Closure, Digital and A&M/S Co-Design Source: Fablesss, 2015 (65 Nanometers, Mixed Signal, Automotive)© 2016 Synopsys, Inc. 42
  • 41. © 2016 Synopsys, Inc. 43© 2016 Synopsys, Inc. 43 Source: Fablesss, 2015 (28 Nanometers, Automotive of the Future) Design And EDA Make Everything Different! Very Complex, Hierarchical Floorplans, Highest Performance, Lowest Power, Efficient Use of Silicon Area & Routing Resources, Fast Design Closure
  • 42. © 2016 Synopsys, Inc. 44 EDA Beyond Automation: Enablement & Differentiation
  • 43. © 2016 Synopsys, Inc. 45 Design Enablement And Differentiation Logic Synthesis: Efficient Use Of Silicon Area Sizing, Buffering, VTH Optimization, Redundancy Removal, Re-Mapping Source: Synopsys Research, 2015 0% 5% 10% 15% 20% 25% 2013.03 2013.12 2013.12-SP2 2014.09 2015.06 Source: Synopsys Research, 2015
  • 44. © 2016 Synopsys, Inc. 46 Design Enablement And Differentiation Place & Route: Efficient Use Of Routing Resources Number of Routing Violations Using  N-2 Routing Layers Vs.  N Routing Layers Source: Synopsys Research, 2013.03 vs. 2010.03 0.0X 0.2X 0.4X 0.6X 0.8X 1.0X 1.2X 1.4X D8 D9 D10 D2 D3
  • 45. © 2016 Synopsys, Inc. 47 Design Enablement And Differentiation Hybrid Emulation with Virtual Prototyping Enabled the Possibility to Validate the Architectural “PP” Trade-Offs, and Create the Novel Architecture Courtesy of SA Hwang & Denny Liu, MediaTek, 2015; Used by Permission
  • 46. © 2016 Synopsys, Inc. 48 Design Enablement And Differentiation Custom Layout: Visually Assisted Automation
  • 47. © 2016 Synopsys, Inc. 49 Design Enablement And Differentiation Place & Route + Custom Layout: Digital & A&M/S Co-Design Source: G. Conti, STMicroelectronics, SNUG France 2012 (180 Nanometers, Mixed-Signal) Place & Route P&G Custom Layout Analog Routing Place & Route Detailed Routing
  • 48. © 2016 Synopsys, Inc. 50 Test Coverage (%) Test Cycles (Kcycles) Design Enablement And Differentiation ATPG: Efficient Use Of Testing Resources Scan Compression: Same Coverage, Less than 1% Area Overhead Source: IDM, 2014 (180 Nanometers, Mixed Signal, Automotive)
  • 49. © 2016 Synopsys, Inc. 51 Design Enablement And Differentiation Synthesis-Based Logic BIST: 13 Cores, 5‰ Area Overhead per Core 97% Coverage, 4 Milliseconds TAT Source: IDM, 2014 (130 Nanometers, Mixed Signal, Automotive)
  • 50. © 2016 Synopsys, Inc. 52 Besides Hardware,… Tons Of [Embedded] Software…
  • 51. © 2016 Synopsys, Inc. 53 Tomorrow Will Be Nothing Like Today! Besides Hardware, [Embedded] Software… Some Codebase Size Sample… at $10-20 per Line of Code Source: www.informationisbeautiful.net, 2014; Synopsys Research, 2015
  • 52. © 2016 Synopsys, Inc. 55 “The Cloud” HW SW 010011111 101010100 001001000 000100101 00111000101011110010100000010011111010011010011100010101111001010000001001111101001101 010011111 101010100 001001000 000100101 Big Data 01000100 10100001 01000010 01001011
  • 53. © 2016 Synopsys, Inc. 56 “The Cloud” HW SW 010011111 101010100 001001000 000100101 00111000101011110010100000010011111010011010011100010101111001010000001001111101001101 010011111 101010100 001001000 000100101 Big Data 01000100 10100001 01000010 01001011 IoT: Internet of Threats
  • 54. © 2016 Synopsys, Inc. 57 “The Cloud” HW SW 010011111 101010100 001001000 000100101 00111000101011110010100000010011111010011010011100010101111001010000001001111101001101 010011111 101010100 001001000 000100101 Big Data 01000100 10100001 01000010 01001011 IoT: Internet of Threats
  • 55. © 2016 Synopsys, Inc. 58 Internet and WWW HW/SW DevicesStandalone SW Apps Quality SecurityQuality Quality Security Safety Rising Stakes in Software Industry
  • 56. © 2016 Synopsys, Inc. 59 Checkpoints in Supply Chain Management Supply Chain Cyber Assurance: Supplier Requirements Checkpoints in Software Development Signoff Software Software
  • 57. © 2016 Synopsys, Inc. 60 Signoff SoftwareDefensics Protocol Fuzzing Test Advisor Automated Test Optimization Protecode Software Composition Analysis Coverity Static Code Analysis Seeker Interactive App. Security Testing
  • 58. © 2016 Synopsys, Inc. 61 Design Enablement And Differentiation Testing Software for Defects that Could Lead to Crashes, Unexpected Behaviors, Legal Liabilities, Security Breaches, System Failures & Vulnerabilities
  • 59. © 2016 Synopsys, Inc. 62 Design Enablement & Differentiation Testing Software for Defects that Could Lead to Crashes, Unexpected Behaviors, Legal Liabilities, Security Breaches, System Failures & Vulnerabilities
  • 60. © 2016 Synopsys, Inc. 64  Performance  Power  Price Smart Drives Silicon Digital Intelligence Digital Intelligence+ Digital Intelligence++ HW SWSW HWHW SW Smart is Good… Smarter is Better!
  • 61. © 2016 Synopsys, Inc. 65Source: EETAsia March 2016 AlphaGo vs Go World Champion 4:1
  • 62. © 2016 Synopsys, Inc. 66 Billions “Smart” Everything Changes Everything! 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% $- $25 $50 $75 $100 Q2'84 Q4'84 Q2'85 Q4'85 Q2'86 Q4'86 Q2'87 Q4'87 Q2'88 Q4'88 Q2'89 Q4'89 Q2'90 Q4'90 Q2'91 Q4'91 Q2'92 Q4'92 Q2'93 Q4'93 Q2'94 Q4'94 Q2'95 Q4'95 Q2'96 Q4'96 Q2'97 Q4'97 Q2'98 Q4'98 Q2'99 Q4'99 Q2'00 Q4'00 Q2'01 Q4'01 Q2'02 Q4'02 Q2'03 Q4'03 Q2'04 Q4'04 Q2'05 Q4'05 Q2'06 Q4'06 Q2'07 Q4'07 Q2'08 Q4'08 Q2'09 Q4'09 Q2'10 Q4'10 Q2'11 Q4'11 Q2'12 Q4'12 Q2'13 Q4'13 Q2'14 Q4'14 Q2'15 Q4'15 ’85 ’90 ’95 ’00 ’05 ’10 ’15 ??? ??? ???IoT Phone Smartphone Tablet AppsMobility PC Internet Networking Server “Cloud”Compute Sensors HW/SW “DI”Smart
  • 63. © 2016 Synopsys, Inc. 67 HW SW HW SW HW SW HW SW HW SW HW SW SW HW SW HW HW SW HW SW HW SW HW SW HW SW HW SW HW SW HW SW Wearables Health Automotive Smart Cities Finance Industrial Automation Smart Homes
  • 64. © 2016 Synopsys, Inc. 68 Systemic Complexity Time Smart Safe Secure
  • 65. © 2016 Synopsys, Inc. 69
  • 66. © 2016 Synopsys, Inc. 70 HW SW HW SW HW SW HW SW HW SW HW SW SW HW SW HW HW SW HW SW HW SW HW SW HW SW HW SW HW SW HW SW Wearables Health Automotive Smart Cities Finance Industrial Automation Smart Homes Government Mandates SAE Automotive
  • 67. © 2016 Synopsys, Inc. 72 Next Generation Process Technologies Next Generation Protocols HW/SW System Complexity Emerging Standards by Market Segment USB 3.0 USB 3.1USB 2.0 Si FinFET Planar IP Complexity
  • 68. © 2016 Synopsys, Inc. 73 Silicon-Proven FinFET IP • 10-nm IP on customer silicon • 7-nm IP tape- outs in 2016! Synopsys Successfully Tapes Out Broad IP Portfolio for TSMC 10-nm FinFET Process DesignWare IP Portfolio for TSMC 10-nm Process Includes USB, HSIC, PCI Express, DDR, MIPI and Embedded Memories MOUNTAIN VIEW, Calif., Sept. 17, 2015 /PRNewswire/ -- 10/7nm • Portfolio of IP Proven on 16/14FF • >50 test chip tape-outs on 16nm/14nm 16/14nm PCI Express 3.0 PCI Express 4.0PCI Express 2.0 DDR4USB 2.0 USB 3.1 HDMIMIPI SATA 6G Source: velocitymicro, extremetech Reversible
  • 69. © 2016 Synopsys, Inc. 74 Functional Safety Reliability Quality Management Synopsys Automotive-Grade IP Meets Emerging Standards DesignWare IP Sensor & Control Subsystem ProcessorsInterfaces Security Embedded Memories & Logic Libraries Analog & NVM ASIL B-D ASIL Ready DesignWare IP ASIL Functional Safety Certification ARC EM SEP ASIL D Embedded Memories ASIL D LPDDR4 Controller (with external diagnostics) ASIL D Star Memory System (SMS) ASIL D Star Hierarchical System (SHS) ASIL D Ethernet QOS ASIL B HDMI In progress or planned MIPI CSI-2/DSI In progress or planned PCIe In progress or planned Mobile Storage In progress or planned USB In progress or planned NVM In progress or planned Sensor & Control Subsystem & Security IP In progress or planned EV Vision Processors In progress or planned … …
  • 70. © 2016 Synopsys, Inc. 75 DesignWare® Smart Data Fusion IP Subsystem < 7μW per MHz in 40-nm process Audio Processing Voice Recognition Facial Recognition Software (I/O drivers, host drivers, DSP functions, MWDT DSP Library) Host Interface I2C UART SPI AHB Master/Slave UART GPIO ADC I/F I2C APB I/F SPI Peripheral Interface ARC EM5/7/9/11D Timers Emb. ROM/SRAM Emb. SRAM Execute Commit Debug IFQ Interrupt Controller Direct Mem. Port D-Cache I-Cache SP/DP FPU mDMA XY (EM9/11D) DSP Pkg. (ARCv2DSPISA) APEX Accelerators Fast Math Accelerators Crypto Pack (AES/SHA/3DES)
  • 71. © 2016 Synopsys, Inc. 76 … On Us! 00000 000 0 0000000000 00101000000 01001011111 0100100000010 010000011110001110101100000001 110100000010 10 111111100000100 0101 000000 01 0000 0 0000 00 00 0 00 001000010111100001011111 100001 01000011101100 0101 000000 01000 00 0 10 0 001000010111100001011111 0000 10 100010100 0 00000 000 0 0000000000 00101000000 01001011111 IDENTITY Name: ************* Password: ******** 00000 000 0 0000000000 00101000000 01001011111 0100100000010 010000011110001110101100000001 110100000010 10 111111100000100 0101 000000 01 0000 0 0000 00 00 0 00 001000010111100001011111 100001 01000011101100 0101 000000 01000 00 0 10 0 001000010111100001011111 0000 10 100010100 0 00000 000 0 0000000000 00101000000 01001011111 00000 000 0 0000000000 00101000000 01001011111 0100100000010 010000011110001110101100000001 110100000010 10 111111100000100 0101 000000 01 0000 0 0000 00 00 0 00 001000010111100001011111 100001 01000011101100 0101 000000 01000 00 0 10 0 001000010111100001011111 0000 10 100010100 0 00000 000 0 0000000000 00101000000 01001011111 IDENTITY Name: ************* Password: ******** 00000 000 0 0000000000 00101000000 01001011111 0100100000010 010000011110001110101100000001 110100000010 10 111111100000100 0101 000000 01 0000 0 0000 00 00 0 00 001000010111100001011111 100001 01000011101100 0101 000000 01000 00 0 10 0 001000010111100001011111 0000 10 100010100 0 00000 000 0 0000000000 00101000000 01001011111 Big Data 01000100 10100001 01000010 01001011 Big Data Feeling: Expensive Feeling: Delighted
  • 72. © 2016 Synopsys, Inc. 77 Design (And EDA!!!) Makes Everything Different!
  • 73. © 2016 Synopsys, Inc. 78 EDA Advanced EDA does help accelerate the adoption of design innovation Design Is both the enabler, and the differentiator Production Capital, and labor do count less than inno- vation, know-how, and trust Closing Remarks Industry Is undertaking its 4th revolution, driven by “electronification” & “siliconization”
  • 74. Campinas, Brazil May 18th, 2016 Obrigado!