Conférence Danone à l'Université Galatasaray le 21 octobre 2015

© Danone Corporate Communications May 2015
DANONE
GSU – October 212015

2
Danone 40 ans d’Histoire !!

https://www.youtube.com/watch?v=8oMmoDH1hCU

4
CONNAİTRE DANONE

Danone Corporate Communications Department – May 2015
Danone, a global food company with a unique mission,
culture and business model
Health and Nutrition at the center of our mission
A company sustainably anchored in its ecosystem
1
2
3
4 Four business lines inspired by a common vision

DANONE, A GLOBAL FOOD COMPANY WITH A
UNIQUE MISSION, CULTURE AND BUSINESS
MODEL
1

DANONE: A UNIQUE MISSION

“The frontiers of the
company do not stop
at the factory gates…”
Franck Riboud (2009)Antoine Riboud (1972)
“ How can a company expect
to thrive in an economic
and social desert? ”
CREATING VALUE FOR EMPLOYEES AND SOCIETY AS A WHOLE
Social Fundamentals / Nature / Ecosystem
A UNIQUE MODEL FOR DOING BUSINESS
Emmanuel Faber (2014)
FOUNDATION OF THE DUAL
PROJECT DANONE HEALTH MISSION
MANIFESTO
& DANONE 2020
“My job comes down to continuing
Danone’s dual commitment to business
success and social progress”

A UNIQUE CULTURE
• Passionate and agile
• Authentic and pragmatic
• Challenger mindset
• Co-creation and sharing
Our culture
UNIQUEInspired by our history and social & economic project

10
A GLOBAL FOOD COMPANY

€4.4 billion
+6.1 %* like-for-like growth in 2014
No. 2 worldwide
Early life Nutrition
€11.1 billion
+1,5 %* like-for-like growth in 2014
No. 1 worldwide
Fresh Dairy Products
€4.2 billion
+11,6 %* like-for-like growth in 2014
No. 2 worldwide (by volume)
Waters
€1.4 billion
+7.9 %* like-for-like growth in 2014
No. 1 in Europe**
Medical Nutrition
21%
20%
7%
52%
€21,144
mln
A LEADERSHIP POSITION ON OUR 4
BUSINESS ACTIVITIES
*2014 FY Sales
** West Europe
*

14,470 14,982
17,010
19,318
20,869 21,298 21,144
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
A CONTINUED SOLID GROWTH OVER THE YEARS
Sales (€ Mln)
+6.9% +7.8%
*Like-for-like sales growth (constant foreign exchange rate and constant scope)
+5.1%
+5,9% like for like*
5 year CAGR (2010 – 2014)
+5.4% +4.8% +4.7%

#1 France 10%
#2 Russia 9%
#3 United States 9%
#4 China 7%
#5 Indonesia 5%
#6 United Kingdom 5%
#7 Spain 5%
#8 Mexico 5%
#9 Brazil 5%
#10 Argentina 4%
ALMA
38% Europe
40%
CIS & Noram
22%
Top 10 contributors to 2014 sales2014 sales by geography
A GLOBAL PRESENCE IN ALL REGIONS
Russia, France & USA represent over
28% of Danone’s sales worldwide.
*NORAM – North America: USA+ Canada/ ALMA: Asia Pacific + Latin America + Middle East+ Africa / Europe: excluding CIS

A MULTI-BUSINESS UNIT CREATED IN AFRICA TO
FURTHER DEVELOP NEW SOURCES OF GROWTH
Sources : "2013 Ibrahim Forum : Africa Ahead, the next 50 years", Facts and Figures , November 2013 ; "Now for the Long Term", The Report of the Oxford Martin Commission for Future
Generations, October 2013.
A STRATEGIC PRIORITY
1 in 4 of the world’s children is born in
Africa
40% of Africans are under 15
Twice as many mobiles as the US and the most
advanced area for mobile money
Africa counts 1 bn people today; forecasts estimate
2.4 bn Africans by 2050
15 of the fastest growing cities in the world between
2015-2020 will be in Africa, including the fastest one
in the world, Ouagadougou
A MULTI-BUSINESS UNIT
Presence in over 40 countries
1,2 billion €

HEALTH AND NUTRITION AT THE CENTER
OF OUR MISION
2

BRING HEALTH THROUGH FOOD TO AS MANY
PEOPLE AS POSSIBLE

A HEALTHY PORTFOLIO
DAIRY
WATERS
EARLY LIFE
NUTRITION
MEDICAL NUTRITION

… COVERING NEEDS AND DEMANDS AT EVERY
AGE
Growth/
Building Capital
Maintenance/
prevention
Ageing process/
Problem solving
Specificnutrition/
Foodneeds
Infants/Children Adults Seniors
Low
High

RESEARCH & INNOVATION COMMUNITY
Patents families
498
Scientific publication &
presentations at
conferences worldwide
207
Clinical studies in
progress
174
1,480employees, from 48 different
nationalities,
partnerships with the
international scientific
teams most recognized in
their fields
200 millions annual budget
€278

DANONE, A COMPANY SUSTAINABLY ANCHORED
IN ITS ECOSYSTEM
3

© Danone Corporate Communications May 2015 21
SUSTAINABILITY IN DANONE DNA SINCE 1972
2011
2008
2001
1998
2009
2006
1991
First partnership
With RAMSAR NATURE
2014
Nature 2020
Healthy food begins
with healthy nature
2002
Co-create
Sustainable
Agriculture Initiative
1992
Co-initiate ERP
2000
Environmental
10 years plan
2015

LEADING THE PATH ON SOCIAL INNOVATION:
1. DANONE COMMUNITIES
To bring funds & expertise to social businesses
adressing issues around Malnutrition and Access
to Water
1
To advocate Social Business ie awereness and
inspiration
2
danone.communities’ mission
7 COUNTRIES
10 GREENFIELDS = 7 BUSINESS / 3 PILOTS
1 MILLION BENEFICIARIES
Water access projects
Nutrition projects
danone.communities’ achievements to date

3 MORE PROJECTS LAUNCHED IN 2011
• 2008: creation of the Danone Fund for
Nature, in partnership with Ramsar and
IUCN, to compensate for carbon
emissions linked to Danone’s activities.
• Financial support for initiatives that
restore ecosystems that absorb CO2
• First project in 2009 in Senegal: evian-
Ramsar partnership
• An unprecedented carbon investment fund
that helps rural communities in developing
countries in Africa, Asia and Latin America
restore their ecosystems by generating
financial resources for projects with high
social, economic and environmental value.
• Three main type of projects:
- 1/ Mangrove restoration
- 2/ Agroforestry and sustainable
farming
- 3/ Rural energy projects that
decrease deforestation
From Danone’s Pioneer approach to
carbon offsetting…
…to the creation of a dedicated
fund
LEADING THE PATH ON SOCIAL INNOVATION
2. LIVELIHOODS FUND: FOR CARBON OFFSET

- Investment fund of 40 million euros (10 companies)
- More than 130 million trees already planted
- 7 active projects today in Africa, Asia, Latin America
- 1 million people impacted by livelihood projects
- 8 million tons of CO2 sequestered over 20 years
2. LIVELIHOODS FUND
KEY ACCOMPLISHMENTS LAUNCH OF THE LIVELIHOODS FUND
FOR FAMILY FARMING (LIVELIHOODS 3F)
Launched in February 2015 with Danone and Mars, Inc. as its
founding investors, Livelihoods 3F seeks to secure thriving
livelihoods for small farmers' communities through the
widespread adoption of sustainable agriculture that delivers
value across supply chains and landscapes.
It will invest €120 million over the next 10 years to implement
projects in Africa, Asia, and Latin America, helping more than
200,000 smallholder farmers and 2 million people.

Mission: Co-create INNOVATIVE business solutions with NOT FOR PROFIT
ORGANIZATIONS that generate SOCIAL AND ECONOMIC VALUE for the small players
in the local economy and Danone.
MICRO
DISTRIBUTION
SMALL DISTRIBUTORS
SOURCING –
SMALL FARMERS
RECYCLING –
WASTE PICKERS
TERRITORY –
AGRICULTORS
CARING SERVICES –
CARERS- CARE GIVERS
25 Countries
54 Projects 42 NGO partners
40 CBU’S
3. DANONE ECOSYSTEME FUND

http://www.dailymotion.com/video/x2u6eqd

DANONE’S FOUR BUSINESS LINES INSPIRED BY A COMMON
VISION:
FRESH DAIRY PRODUCTS, WATERS, EARLY LIFE NUTRITION AND MEDICAL NUTRITION
4

FRESH DAIRY PRODUCTS KEY FACTS
Top 3 growth-
contributing
brands***
€11,129 mln
Sales in 2014
+ 1.5%
Sales growth like-for-like
Top 3 countries for
the division*
Russia
USA
France
*Top 3 countries in sales, FY 2014 / ** Top 3 countries in terms of contribution to the division’s growth, FY 2014 / *** Top 3 brands in terms of contribution to the division’s growth, FY2014
Top 3 growth-
contributing
countries**
Russia
Brazil
Argentina
Prostokvashino
Vitalinea /
Light & fit
Oikos
3 global brands

AN UNDISPUTED LEADERSHIP WORLDWIDE
#1
#2
Other position
Danone World Market Share in 2014 = 25.6%
Competitors #2 & #3 = approx 4.8%
84% of Danone Sales from countries where we are #1
Value Market Share MS FY 2014 – retail panel (Nielsen et IRI) and Euromonitor

Top 3 growth-contributing
brands***
Top 3 countries for the
division*
* Top 3 countries in sales, FY 2014/ ** Top 3 countries in terms of contribution to the division’s growth, FY 2014 / *** Top 3 brands in terms of contribution to the division’s growth, FY 2014
countries**
China
Indonesia
Argentina
WATERS KEY FACTS
€4,186 mln
Sales in 2014
+ 11.6%
China
Indonesia
Mexico
Mizone
Aqua
Villa del Sur

PROMOTING WATER AS THE BEST WAY TO
HYDRATE
of our body is water

GROWING OUR SHARE IN THE NABS CATEGORY
Competing in the
NABs market
Growing “share of
throat” of water
Nourishing our
meaningful brands
Launch Aquadrink as an
alternative to sweeter
drinks

EARLY LIFE NUTRITION KEY FACTS
Top 3 growth-
contributing brands***
Aptamil
Nutrilon
SGM
division*
countries**
€4,397 mln
sales in 2014
+ 6.1%
* Top 3 countries in sales, FY 2014 / ** Top 3 countries in terms of contribution to the division’s growth, FY 2014 / *** Top 3 brands in terms of contribution to the division’s growth, FY 2014
Indonesia
France
China
Germany
Indonesia
Netherlands

OUR MISSION:
‘STAND BY MUMS,
TO NURTURE NEW LIVES’

THE RELEVANCE OF EARLY LIFE NUTRITION

THE FIRST 1000 DAYS ARE A UNIQUE WINDOW OF
OPPORTUNITY
1000 days to build the child’s best health foundations
Pregnancy Lactation
Solid food
introduction
Young child
development
-9 to 0 m 0 to 6 m > 12 m6 to 12 m

Dry Food
Cereals
OUR PRODUCT PORTFOLIO
Tailored
Nutrition
Preterm, allergy,
digestion
Milks
P&Bf, IF, FO, GUM
Wet food
Fruits, meals
Baby Foods Pharma like
15% 85%

MEDICAL NUTRITION KEY FACTS
division*
countries**
* Top 3 countries in sales, FY 2014 / ** Top 3 countries in terms of contribution to the division’s growth, FY 2014 / *** Top 3 brands in terms of contribution to the division’s growth, FY 2014
UK
Germany
France
Turkey
Brazil
China
€1,432 mln
in sales in 2014
+ 7.9%
Top 3 growth contributing
brands***
Neocate
Nutrini
Nutrison

MEDICAL NUTRITION’S BRAND AND MISSION…
For Healthcare Professionals:
be integral part of disease
management
For Patients and Caregivers:
improve health status and
quality of life

… BRINGS BENEFITS ACROSS THE LIFESPAN
EARLY DEVELOPMENT
Neuro-disabilities,
metabolic disorders, infant
allergy, faltering growth
ADULT CRITICAL CARE
ICU/tube feeding, cancer,
strokes, dysphagia
AT RISK & PRE-FAIL
Health maintenance,
appetite loss, secondary
prevention
DISEASE & FRAILTY
Malnutrition, sarcopenia,
Alzheimer’s, palliative
care

Danone in Turkey

A GLOBAL & NATIONAL PRESENCE
8 factories, 7 Water &
1 Dairy
1 000 employees1 HQ in Istanbul
25 Years in Turkey

TL500 million
No. 1
Early life Nutrition
TL300 million
No. 3
Fresh Dairy Products
TL 500 million
+10% in 2015 vs YA
No. 2
Waters
No. 1
Medical Nutrition
STRONG POSITION ON OUR 4 BUSINESS
ACTIVITIES
TL 1.5
million

Focus on HAYAT

Turkey : 8th Largest Bottled Water Market
(volume)
50
0
5000
10000
15000
20000
25000
30000
35000
HOD
PET
0
2000
4000
6000
8000
10000
12000
14000
16000
HOD
PET
Source: Canadean 2009 except Indonesia: Zenith 2009
70% HOD / 30% PET
Volumes 2009

Market mainly Composed of Still Water
Market Size
10,6 Billion Liters
3,7 Billion TL ( €1,5 Billion)
Source: Suder for HOD and PET & Nielsen for FSW & PSW

Spring Water PET & HOD Sparkling Water Plain & Flavoured
76% of CANN 24% of CANN
Our CBU Portfolio

Life
=

Enthusiasm
Love of Life
Energy
Prosperity
High
Spiritidness
We Stand for:

We are a well known & established brand...

..with the broadest range in the market:
There is Hayat for Each
Member of the Family

..while being the leader in innovation

Our role is to surprise people and make their lives
more exciting

We are a Young , Cheerful , Cool and Fun Brand with A
Unique Style
and of course we are
full of surprises

Conférence Danone à l'Université Galatasaray le 21 octobre 2015

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