Social Media Strategies for Planning

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Jennifer Evans-Cowley

Educação Tecnologia Negócios

Stakeholder Input
Agenda

Current Social Media Outreach

Recommendations

36% 16%
Where
professionals
prefer to
12% engage

20% 9%

Professionals Personal Use of Social Media

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

Facebook
Twitter
LinkedIn

Students preferred engagement

Current outreach
LinkedIn
Highest membership, high degree of
engagement
Facebook
Large membership, modest engagement
Google+
65 people have included APA in their
circles, easy to add APA to your circle

YOUTUBE

105 videos
> 44,000 views
217 subscribers

Current outreach
Flickr
APA NJ has 469 pictures posted
Pinterest
New account with five boards

Current Outreach
Remove
Myspace and ning
Add
Slideshare or other slidesharing
presence

Social media strategy for the
president of the APA

Recommendations for Student and
Young Professional Engagement

Engaging students
University Tweets

Host a YouTube Contest

Growing Skills at the University
and State level

Engaging Young Professionals

Targeted Webcasts for New
Professionals

Educational YouTube Series

Recommendations for the
Great Places of America Program

Great Places Program
Wikipedia

Pinterest & Flickr

Yelp & Foursquare

Twitter

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