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- 1. 1 06/06/13 © Fazer. All rights reserved 25.04.2013 Integration of online communications in marketing mix
- 2. 2 22 Digital Fazer in brief I. Web and mobile sites II. Campaigns III. Social media • Dozens of local and international campaigns annually, focus on Fazer’s key brands and themes. • Strong social media presence, both local and international. • Facebook, YouTube, Twitter, Google+, Pinterest, Instagram, LinkedIn, FourSquare... • Corporate website and eight local consumer websites and a (1-3 languages each) • Dozens of brand pages • Four mobile sites
- 3. 3 First Name Last Name Digital ecosystem 3 Chocolate CHOCOLATE
- 4. © Fazer. All rights reserved 7k 148k 17k*** 2-4k* 2k 530k** 3k 142k 186k 188k 20k 35k 65k 10k *Videoviews in Finland 34k* 0,2k 0,02k 2k 40k 49k 38k 7k 0,5k 2k 5k 200k 50k 199k 27k
- 5. 5 First Name Last Name5 Product info, online customer service, product development Brand stories, Facebook fan page, product info, Twitter feed, competitions, videos, iPhone application (recipe book, healt info, etc) Digital version, blog , feedback, crowdsourcing Sharing of experiences, contact form Event info, expert blog, invite and register, Twitter feed Fazer online comms, additional info, blog, video, pictures etc. Seasonal blogs, video stories, recipes & tips Product/service Advertising/branding Fazer publications Factory visits Events/Face to face Seasons Fazer news
- 6. First Name Last Name Consumer dialogue is here to stay
- 7. 7 06/06/13 © Fazer. All rights reserved Examples of Fazer’s online presence
- 8. ANIMATED STORY OF PAX FROM FINLAND MOBILE OPTIMIZED CAMPAIGN SITE EVENTS HELSINKI- VANTAA AIRPORT-product sampling with QR code HELSINKI-NEW YORK -flight - Product sampling + QR code F MAGAZINE (QR CODE) M&M PAID ADVERTISEMENT Visitor marketing at the factory PRONLINE DIALOGUE -PAX challenge in Fazer blog -Twitter discussion -Facebook distribution
- 9. 9 06/06/13 © Fazer. All rights reserved Makes the world taste good.Makes the world taste good.
- 10. 9 06/06/13 © Fazer. All rights reserved Makes the world taste good.Makes the world taste good.
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