Personal Information
Organização/Local de trabalho
Enschede Area, Netherlands Netherlands
Cargo
Assistant Professor Digital Marketing
Setor
Education
Sobre
I am intensely interested in Marketing in digital environments. My current research and teaching focuses on topics like: How technology shapes customer behavior and marketing practice, what is the role of social media as marketing tools and how marketers can better innovate in the new digital and multidimensional marketplace. I am also increasingly interested in the impact of the Internet of Things and Neuromarketing on the future marketing practice, as new sources of Big Data.
My objective: to contribute with research knowledge not only interesting for academia but also relevant for the field.
Marcadores
online marketing
social media marketing
social media strategy
e-business
online strategy
customer advocacy
social media
20 marketing
sme
e-marketing
web 20 marketing
Ver mais
Apresentações
(4)Gostaram
(6)Marketing Challenges in the Social Media era
Efthymios Constantinides
•
Há 10 anos
Presentation E-Travel Summit University Twente
E-Ventual
•
Há 10 anos
Presentation e. constantinides in ut seminar hey tweet face the hyve
Efthymios Constantinides
•
Há 13 anos
Faculty club april 2013 business & science meeting final
Efthymios Constantinides
•
Há 11 anos
Social Media Network Analysis @ Independer.nl
hekman
•
Há 10 anos
Rise of the Marketing Technologist
Scott Brinker
•
Há 14 anos
Personal Information
Organização/Local de trabalho
Enschede Area, Netherlands Netherlands
Cargo
Assistant Professor Digital Marketing
Setor
Education
Sobre
I am intensely interested in Marketing in digital environments. My current research and teaching focuses on topics like: How technology shapes customer behavior and marketing practice, what is the role of social media as marketing tools and how marketers can better innovate in the new digital and multidimensional marketplace. I am also increasingly interested in the impact of the Internet of Things and Neuromarketing on the future marketing practice, as new sources of Big Data.
My objective: to contribute with research knowledge not only interesting for academia but also relevant for the field.
Marcadores
online marketing
social media marketing
social media strategy
e-business
online strategy
customer advocacy
social media
20 marketing
sme
e-marketing
web 20 marketing
Ver mais