Lezing "Social Media (Facebook en Twitter)" voor het Servicepunt Detailhandel Groningen op 6 maart 2012, Kardinge, Groningen.

1. Social Media - Twitter & Facebook
Hoe blijf ik in beeld?
Servicepunt Detailhandel Groningen
Corné Kox - CKM Extended
6 maart 2012
foto: http://www.flickr.com/photos/12392252@N03/2400968792

2. Wie ben ik?
Docent digitale media
ZZP’er in een digitale omgeving
Blogger Dutch Cowboys
And yes, my cellphone is on 24/7

3. Waar werk ik voor?
Voor merken
Zowel klein als groot
Op zoek naar de match in Noord Nederland
Sociaal kapitaal groeit immers overal
foto: http://www.flickr.com/photos/hadock/4185986382

4. Twitter & Facebook
Vraag vooraf, wie van u was er al bij de bijeenkomst van
Jarno Duursma?
foto: http://www.flickr.com/photos/justinpward/93182613/

5. Social Media
foto: http://www.flickr.com/photos/12392252@N03/2400968792

6. Twitter
Leren, luisteren, begrijpen, betrekken
De conversatie aangaan
foto: http://www.flickr.com/photos/theloushe/4313303873

7. Twitter - De omvang
Hoeveel actieve accounts zijn er in Nederland?
420.000 (bron twopblog / twopcharts, februari 2012)
Actief:
• Regelmatig Nederlandstalige tweets versturen
• Gemiddeld minimaal 1x per week een tweet versturen
• De laatste tweet niet langer dan 30 dagen geleden
foto: http://www.flickr.com/photos/theloushe/4313303873

8. Het social media
spectrum is breed

9. Advies
Een basis, gekozen uit het aanbod
Facebook, Twitter, LinkedIn, Blog, foto’s en/of video’s
foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/

10. Advies
foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/

11. Advies
foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/

12. Advies
foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/

13. Advies
foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/

14. Twitter
Contact met vrienden
Maar ook werk gerelateerd (bv webcare)
Het draait om de conversatie (geen commerciële
boodschappen zenden)
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

15. Twitter
Hoe zet je het in (puur zakelijk of ook privé)?
Herkenbaarheid, profiel 100%
Iedereen gelijk vanuit eigen huisstijl, of zelfs één account?
Mobiel, vanaf locatie?
Yammer als interne tegenhanger van Twitter
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

16. Twitter
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

17. Twitter
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

18. Twitter
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

19. Twitter
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

20. Twitter
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

21. Twitter
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

22. Twitter
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

23. Twitter
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

24. Twitter
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

25. Twitter
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

26. Monitoren
Monitor wat er over je gezegd wordt
Twittersearch, socialmediacheck.nl, compete, Radian6...
en handel er naar
foto: http://www.flickr.com/photos/dhedwards/383835919/

27. Monitoren
Probeer mensen met vragen oprecht hulp te bieden,
antwoord te geven. Niet vanuit een verkoopstrategie.
foto: http://www.flickr.com/photos/dhedwards/383835919/

28. Monitoren
foto: http://www.flickr.com/photos/dhedwards/383835919/

29. Twitter & adverteren?
Promoted Tweets
Promoted Trends
Promoted Accounts
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

30. Twitter & adverteren?
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

31. Breng in kaart
Weet waar je naartoe werkt
foto: http://www.flickr.com/photos/brainfarts/97676505/sizes/l/

32. http://www.emergencyliquidityfacility.com/wp-content/uploads/2012/02/How-to-design-a-marketing-plan.jpg
Breng in kaart
foto: http://www.flickr.com/photos/brainfarts/97676505/sizes/l/

33. Breng in kaart
foto: http://www.flickr.com/photos/brainfarts/97676505/sizes/l/

34. Hier zit namelijk je
“Action”
Advies
foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/

35. En hier dus je
“Call to Action”
Advies
foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/

36. Facebook na de pauze
15 minuten pauze.
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/

37. Facebook
Rondhangen, rondkijken...
Verleid worden...
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/

38. Facebook - De omvang
Total Facebook Users: 6263580
Position in the list: 28
Penetration of population: 37.32%
Penetration of online population42.12%
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/

39. Facebook - De leeftijd
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/

40. Facebook in het
Social Media Spectrum

41. Facebook
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

42. Facebook
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

43. Facebook
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

44. Facebook
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

45. Facebook
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

46. Facebook
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

47. Facebook
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

48. Facebook
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

49. Facebook
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/

50. Monitoren
Monitor wat er over je gezegd wordt
Facebook, socialmediacheck.nl, compete, Radian6...
en handel er naar
foto: http://www.flickr.com/photos/dhedwards/383835919/

51. Facebook & adverteren?
Paid Media
Owned Media
Earned Media
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/

52. Facebook & adverteren?
Paid Media
Owned Media
Earned Media
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/

53. Facebook & adverteren?
Paid Media
Owned Media
Earned Media
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/

54. Facebook & adverteren?
Paid Media
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/

55. Facebook & adverteren?
Owned Media
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/

56. Facebook & adverteren?
Owned Media
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/

57. Facebook & adverteren?
Eenvoudig via de Ad Store
Heel erg goed te targetten
Cost per Click / Cost per Mile
Bouw verschillende ads en zet ze on hold, vergelijk
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/

58. Facebook = fun
Zou dit niet ultiem zijn?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/

59. Likefy (bèta)
Komt aardig dichtbij
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/

60. finis...
Corné Kox
CKM Extended
netwerk voor doelgerichte communicatie
twitter: @corne
LinkedIn: http://www.linkedin.com/in/cornekox
Slideshare: http://www.slideshare.net/corne
corne@ckmextended.com
065 065 7000