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1. Basic guidelines to create conversion oriented
landing page
http://www.clickpencil.com/landing-page-design.html
 Landing page, this is the page where the
visitor lands after clicking on the advert.
Actually this is the other part of the advert;
this is utilized to explain the content of
advert thoroughly. Usually squeeze pages
are designed to gain the attention of
visitors. This enhances the interest of the
customer by telling them the benefits of a
specific item or the services as well as tries
to convince the visitor to purchase the item
or services. A perfect squeeze page is that is
user friendly as well as well structured. The
significance of Designing a squeeze page is
much more than designing a complete site,
because the landing page performs a major
role in boosting the conversion rates. Want
to design a perfect landing page? Want to
know the core principles to design this
page?
 I am going to discuss some of the principles:

2. Goal Set
http://www.clickpencil.com/landing-page-design.html
 Landing page design with a
perfect design is that which have a
specific goal set. You can attract
more customers and can also
convert them to your potential
customers by setting up the
goal.When Pages designed a
purpose behind that can easily
obtain very high conversion rates.
Your page must show that you are
very caring about your customers;
this will build the trust between
you and your prospective clients.
Set up your aim, which you want
from your clients and don’t do
anything else.

3. Moderate Design
http://www.clickpencil.com/landing-page-design.html
 A nominal design is perfect for
creating a squeeze page. As we all
know customer’s time is very
important and he would not like to
fork out it in reading huge adverts
and promising content about the
company’s products. Using too
many graphics, not likely spaces,
mighty writings, colorful fonts and
interesting videos and animations
can be the cause of frustrating
instead of attracting them. The
best way to design Landing page is
to design clear and minimal that
will definitely attract your
customers.

4. Placing of CTA button
http://www.clickpencil.com/landing-page-design.html
 It is necessary to place the
significant nav links and
buttons like “Click here to
buy” or “pay now” above the
fold. These are very crucial
aspects and if you placed
them on the end of the page,
customers can miss that. So
this is a best suggestion to
place such necessary button
or links above the fold.
Because this is the decisive
information.

5. Match look and feel
http://www.clickpencil.com/landing-page-design.html
 The look and feel is too
much significant element
as this is the basic for the
clients to buy your item or
use your services. This is a
vast topic and it applies in
almost all of your
content. So make sure
that your content has an
appealing look for your
potential clients.

6. Testing tools
http://www.clickpencil.com/landing-page-design.html
 These have the same importance
like the above mentioned rules. Be
sure that you are performing the
tests like A/B split test and
multivariate testing software
regularly. Build multiple landing
pages then split up the traffic
among all these and do the split
test that will tell you which one is
delivering the best. If you perform
all these on a regular basis it will tell
you which version has a highconversion rate and also which is
liked by your customers

7. Conclusion
http://www.clickpencil.com/landing-page-design.html
 A squeeze page which is
designed under these
guidelines will definitely
direct your clients in the
right way without any
confusion and surely
enhance your leads.

8. Want to hire professional designer for landing
pages? Contact us at:
http://www.clickpencil.com/landing-page-design.html