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1 de 81
Chinun B.Chinun B.
New VentureNew Venture
ManagementManagement
Finding from 21Finding from 21stst
Century ResearchesCentury Researches
Page 2
Page 3
-
-
-
-
-
Page 4
Where is Your Biz Success?Where is Your Biz Success?
0 10
Page 5
Question:
0 10
 ??
Page 6
Page 7
Page 8
BOB : Beginning of Your Biz
Page 9
The Entrepreneurial Process
Page 10
But….
Page 11
Idea Booster:
Page 12
Ideas Nature:
= HumanHuman
ExperienceExperience
Page 13
What is this?
Page 14
Answer:
=
Jerboa or a ratJerboa or a rat
Page 15
What is this?
Page 16
What is this?
Page 17
What is this?
Page 18
Answers:
Page 19
Imagination and Connected Experiences:
Page 20
Finding their Connection:
CreationCreation
Page 21
Finding their Connection:
CreationCreation
Page 22
Finding their Connection:
CreationCreation
Page 23
FindingFinding
Unknown AreaUnknown Area
CC
Page 24
-
Where is ?
Page 26
-
EntrepreneurialEntrepreneurial
PerspectivePerspective
Motivation and Inspiration
B.A.(Hons), M.Sc., M.Ed., Dip in CWE, ANP (Oxford)B.A.(Hons), M.Sc., M.Ed., Dip in CWE, ANP (Oxford)
……
“Entrepreneurship”
Only
Page 31
Classical Definition:
Page 32
methodologymethodology
explore, experiment, model and map
the business value of a new idea. :
Source: wendykennedy.com Inc.
The Entrepreneurial FrameworkThe Entrepreneurial Framework
Are
Entrepre
neurs
BornBorn or
MadeMade?
Entrepreneurs Are BornBorn
Entrepreneurs Are
MadeMade
พพพพพพพพพพพพพพพพ
พพ
พพพพพพพพ
พพพพพพพพพพพพพพพพ
พพพพพพ
Entrepreneurs areEntrepreneurs are mademade, not born, not born
finding fromfinding from Ernst & Young survey in 2011
“Many professionals find it
difficult to become
entrepreneurial leaders
because
they think they are riskingthey think they are risking
too much”too much”
พพพพพพพพพพพพพพพพพพพพพพ
พพพพพพพพพพพพพพพพพพพพ
พพพพพพ
Page 41
Law of AttractionLaw of Attraction
In 1908, Hill responded to Carnegie’s
challenge to Interview
100 American millionaires,
Presidents and self-made industrial giants
20 years for “The Law of Success“The Law of Success”
Ex:
Henry Ford, Alexander Graham Bell, Thomas
Edison, President Theodore Roosevelt, FW
Woolworth, and John D. Rockefeller.Andrew Carnegie
Page 42
Page 43
Page 44
“Carol Dweck”
I don’t know.I don’t know.
VSVS
I don’t knowI don’t know yet.yet.
What is its difference?
Page 46
Page 47
EntrepreneurialEntrepreneurial
Core MindsetCore Mindset
1. Acceptance of risk and potential failure
2. An opportunistic mindset
3. The locus of control
Ernst & Young’ s
Model
1.Acceptance of risk and potential failure
Entrepreneur = Risk TakerEntrepreneur = Risk Taker
- Badge of Honor
-Vital Experience
-Step of Success
Acceptance of risk and potential failure
Risk Taker  Risk Minimizer
2. An opportunistic mindset
An opportunistic mindset
An opportunistic mindset
A Majority Believe of Entrepreneurs:
 Entrepreneurs can find ways to profit from them.
 Their businesses have a better chance of success than others.
An opportunistic mindset
Idea to RealityReality
3.The locus of control
“Entrepreneurs habitually possess a strong internal
locus of control.”
IndependentIndependent and urgenturgent..
“Just do it”– entrepreneurial personality“Just do it”– entrepreneurial personality
Jeffrey Carr.
Page 55
Entrepreneurs’ Characters.Entrepreneurs’ Characters.
Core BehaviorsCore Behaviors
1. Drive, tenacity, persistence
ททททททททททททททททททท ทททท
ททท ททททททททททททททททททท
ททททททท
2. Architect of own vision:
passionate and focused
ทททททททททททททททททททททททท
ทททททท ทททททท ทททททททททท
Core BehaviorsCore Behaviors
3.Build an ecosystem of finance,
people and know-how
ทททททททททททททททททททททททท
ททททททท ททททท ททททททททททท
ททท ทททททททททททททท
4.Seek out niches and market gaps
ททททททททททททททททททททททท
ทททททททททท
Ecosystem StrategyEcosystem Strategy
Core BehaviorsCore Behaviors
5.Live what you believe: build
success culture and values
ทททททททททททททททททททท ทท
ททททททททททททททททททททท
6.Nonconformist and a team player
ทททททททททททททททททท ททท
ทททททททททททททททททท
En QualitieEn Qualitiess
Degree ofDegree of
EntrepreneurshipEntrepreneurship
Page 62
Friendship VS Business
Page 63
Page 64
WarningWarning
1.สสสสสสสสสสสสสสสสสสส
สสส
2.สสสสสสสสสสสสสสสสสสสสส
สส
3.สสสสสสสสสสสสสสสสสสส
สสสสสสส
4.สสสสสสสสสสสสสสสสสสสสส
5.สสสสสสสสสสสสสสสสสส
สสสส
Page 65
Barriers to
Entrepreneurial
Success
Page 66
People as Employees
•
•
•
Page 67
Know-how:
•
•
•
Page 68
T: model
TT
Page 69
Science and Psychology IScience and Psychology I
Page 70
Science and Psychology IIScience and Psychology II
3232
%%
produprodu
ctivityctivity

TimeTime
200 companies Survey in 2015200 companies Survey in 2015
Start Up factor:
Idea Team Biz Plan Fund Time
Interesting FindingInteresting Finding
42%
38% 28
%
24
““””
PESTLE Analysis
Case Study: Online EducationCase Study: Online Education
Case Study: frozen foodCase Study: frozen food
20152015
““””
HappyHappy
andand
WealthyWealthy

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