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You are here!
- 1. You Are Here!Maps for Business X Presented by: Jenny Nixon - jnixon1@unl.edu Connie Hancock - chancock1@unl.edu Jay Jenkins – jjenkins2@unl.edu University of Nebraska-Lincoln Extension Educators
- 2. It's Not a Game of Hide and Seek
- 3. Local Search? More than 54% of Americans now search online for business information versus traditional phone books. (comScore) 82% of online local searchers follow up via an in-store visit. (TMP/comScore) 25% of online business listings are inaccurate, making it harder for consumers to contact and find them. (Search Engine Guide)
- 7. Ranking Factors Location Address Proximity Business Profile Consistency Relevancy Keyword in business name SEO Factors Prominence Citations Reviews and Ratings My Maps and User Content http://www.smallbusinesssem.com/ 10 Likely Elements of Google’s Local Search Algorithm
- 8. Location/Distance Address Proximity Business Profile Consistency
- 9. Address
- 10. Proximity Proximity to location Hotel near Capital Restaurant near Mount Rushmore
- 11. Business Profile & Place Page
- 12. Consistency
- 13. Relevance Categories Keyword in business name SEO factors
- 15. Keyword Usage
- 16. SEO Age of Place Page Age of Domain Name S = Search E = Engine O = Optimization
- 17. Prominence Citations Reviews and Ratings My Maps and User Content
- 18. Citation # of ‘mentions’ of business elsewhere Blogs Tweets Facebook Posts Other websites Etc. Validation of business name, address and phone number
- 20. Claim Your “Bubble” **Must have a Google Account You don’t need a gmail email account Search for your business on Google Maps.
- 21. If Your Business Has No Place Page Create a listing at google.com/places
- 22. Claim Your Listing Click on “more info” to view your Google Place Page
- 25. Use Dashboard Features Status Impressions Actions Top search queries Source of driving direction requests QR Code
- 26. Business Status
- 29. Source of Driving Direction Requests
- 30. QR Code What's that bar code? This unique bar code (known as a QR code) lets customers instantly learn more about a business, by visiting a mobile version of the business' Place Page on any supported phone.
- 31. Customize Your Place Page Apply printable offers and coupons
- 32. My Maps/User Content My Maps – add locations/businesses User Content – geotagged photos of a business
- 33. Create Your Own Map http://maps.google.com/
- 34. Edit Map 3 edit tools Hand - select and edit your map details Balloon - add a placemark Line tool - draw a line Draw a line Draw a line along a road Draw a shape
- 35. Embed Your Map Select the “Link” in the upper right hand corner of your map. Choose the link URL or the HTML code to embed in your web site.
- 36. Which Do You Prefer?
- 37. Geotagging The process of adding geographical identification metadata to various media such as photographs, giving geotagged photographs. Wikipedia.com Finds a wide variety of location-specific information. Images taken near a given location Location-based news, websites, or other resources Location of a given picture or other media
- 39. Update All Maps Bing ExpressUpdate/Yahoo Mapquest
- 40. Claim Your Bing Map Bubble First search for your business at Bing Local. If your business is listed, click on it, then click “Change your business listing” under the heading “Update This Listing”. If your business is not listed, just go to the Bing Local Listing Center to create a listing.
- 41. Claim Your Information on ExpressUpdate ExpressUpdate is the source of business information for several sites and products including MapQuest To change your business information you will need to have an ExpressUpdate account.
- 42. Correct MapQuest Mapping Errors It is possible You must submit a MapQuest “Business Location Marker Form” which includes screen shots of where your business marker is currently and where it should be located.
- 43. You Are Here! X Your Business Place Page