Social Media Users Group: Facebook Views Are Down

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Brycie Jones

OHSU Social Media Users Group: Nov. 2012 meeting.

Saúde e medicina

Facebook views are down
• Down by an average of 50 percent, according
to We Are Social
• Facebook admits: there is a smaller share of
newsfeed brands must compete for.
• In the room?

The good news
• Engaging posts are highly rewarded by
EdgeRank
– (EdgeRank is Facebook’s algorithm for determining
which posts are shown in a user’s news feed.)
• If your post is engaging, it will be seen.

How to be engaging?
• Depends on audience!
• But in general:

How to be engaging?
(from danzarrella.com)

How to be engaging?: Post Length
(from danzarrella.com)

How to be engaging?: Hour of Day
(from danzarrella.com)

How to be engaging?: Day of Week
(from danzarrella.com)

How to be engaging?: Frequency
(from danzarrella.com)

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Social Media Users Group: Facebook Views Are Down

1. Facebook views are down • Down by an average of 50 percent, according to We Are Social • Facebook admits: there is a smaller share of newsfeed brands must compete for. • In the room?

2. Facebook engagement is up • Brand engagement up 896% over last year according to Adobe • Biggest gains in mobile • Many changes due to timeline – Long live the photo

3. The good news • Engaging posts are highly rewarded by EdgeRank – (EdgeRank is Facebook’s algorithm for determining which posts are shown in a user’s news feed.) • If your post is engaging, it will be seen.

4. How to be engaging? • Depends on audience! • But in general:

6. How to be engaging? (from danzarrella.com)

7. How to be engaging? (from danzarrella.com)

8. How to be engaging? (from danzarrella.com)

9. How to be engaging?: Post Length (from danzarrella.com)

10. How to be engaging?: Hour of Day (from danzarrella.com)

11. How to be engaging?: Day of Week (from danzarrella.com)

12. How to be engaging?: Frequency (from danzarrella.com)

13. Plus this morning:

Social Media Users Group: Facebook Views Are Down

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