4. Definition
trategic management is the set of managerial decisions and
actions that determines the long-run performance of a corporation
4
5. Acid Test
trategic management is to seek better operational control through
the meeting of budgets.
TRUE FALSE
trategic management is seeking to manage all resources to develop
competitive advantages and to help create a successful future.
TRUE FALSE
trategic management is to seek more effective planning for growth
by trying to predict the future beyond next year.
TRUE FALSE
5
6. Optimal Managerial Skills by Hierarchal Level
Technical Human Conceptual
Top
Management 18.6% 33.0% 48.4%
Middle 32.3% 41.3% 26.4%
Management
First Line 54.6% 31.3% 14.1%
Supervision
6
14. Environment Evaluation &
Strategy Formulation Strategy Implementation
Scanning Control
EXTERNAL
Mission
Objective
Societal
Environment
Strategies
Strategy Formulation (Vision)
Task
Environment
Policies
Program
INTERNAL
Budgets
Structure
Culture Procedur
Resources
Performance
Feedback
“ Our vision is to build an organization of
talented people for achieving 5 billion mark by
the year 2010 through swift & timely
implementation of innovative strategies and
providing care to our customers”
14
15. Environment Evaluation &
Strategy Formulation Strategy Implementation
Scanning Control
EXTERNAL
Mission
Objective
Societal
Environment
Strategies
Strategy Formulation (Mission)
Task
Environment
Policies
Program
INTERNAL
Budgets
Structure
Culture Procedur
Resources
Performance
Feedback
Our commitment is to maximize our role to
achieve Five Billion mark through
• People development
• Processes enhancement
• Products focus with innovative strategies
• Speed of implementation
15
19. Environment Evaluation &
Strategy Formulation Strategy Implementation
Scanning Control
EXTERNAL
Mission
Objective
Societal
Environment
Strategies
Task
Environment
Strategy Implementation (Gantt Chart)
Policies
Program
INTERNAL
Budgets
Structure
Culture Procedur
Resources
Performance
Feedback
BRAND TASK/ACTIVITY BUDGET STATUS Jul-04 Aug-04 Sep-04 Oct-04 Nov-04 Dec-04 Jan-05 Feb-05 Mar-05 Apr-05
10 Facts Product
300,000 PLAN
Communication Literature ACTUAL
10 Facts give aways quot;2 in
150,000 PLAN
each quarterquot;
Product 1 STRATEGY
ACTUAL
Product Road Show 100,000 PLAN
ACTUAL
Product Foreign Speaker
200,000 PLAN
Program** ACTUAL
Product Mkt. Activities 300,000 PLAN
ACTUAL
Participation in Conference 200,000 PLAN
ACTUAL
Local Conference
300,000 PLAN
Sponsorship ACTUAL
Product 2 STRATEGY
Product Giveaway 150,000 PLAN
ACTUAL
Top 10 Physiotherapist
75,000 PLAN
Program ACTUAL
Health Centers Activity 25,000 PLAN
ACTUAL
Product Patient Education
75,000 PLAN
Material with stand ACTUAL
19
24. Select Your Graphs Wisely
1,600
1,400
1,200
Value in Rs.quot;000quot;
1,000
800
600
400
200
-
JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN
2002/03 934 272 840 743 956 1,066 851 802 431 830 542 751
2003/04 842 789 971 1,023 759 1,111 1,145 774 1,345 1,315
24