Gamification and motivation in efl
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Gamification and motivation in efl
- 1. Gamification and Motivation in EFL BRAZ TESOL Augusto Rocha Paul Maglione Co-founder
- 2. The Gaming Phenomenon • Annual Sales: $75 billion • 65%+ of all people play electronic games • Call of Duty: Modern Warfare 3 generated $400 milllion+ on 1st day of sales • Every week, 3 BILLION HOURS of videogames are played
- 3. Multiplying platforms: • Console • Portable console (Nintendo DS) • Online (role-playing & casual) • Mobile phones / smartphones • Tablet Computers • Social Networks Anywhere / Anytime Gaming Niche MASS
- 4. By the age of 21, the average young adult will have logged 10,000 hours of videogames
- 5. Outdated Stereotypes“Gamer” stereotypes are no longer accurate
- 6. • Average game player is 37 • Most avid online gamers are women over 40 • 65% of gamers play games with other gamers in person • 45% of parents play with their children at least weekly Truly Mass Market. People Like Games
- 7. Today’s active generation has grown up associating CHALLENGE with FUN
- 8. Definition of Gamification gabe zichermann @gzicherm Gamification.co fabio viola @FabioViola Gamifications.com
- 9. Gamification ≠ Games Adding a couple of Flash games to your EFL site or Blog Is NOT Gamification Gamification is a Comprehensive Motivational Ecosystem which encourages repeat use and renewed effort, resulting in an increase in the desired behavior.
- 10. What is gamification good for? Get people to do something that they may not obviously want to do… …in a predictable way… without the use of force.
- 11. Gamification Job #1 : engage audiences
- 13. Three of the TOP TEN games of the past three years
- 14. What does this mean? • Gaming transcends content • FUN and the THEME around fun are not necessarily connected therefore… ANYTHING can be fun if designed well
- 15. “Piano Stairs” Experiment, Stockholm +66% stairs usage after gamification
- 16. - Bottle Bank Arcade 24-hour use: 200+ - Nearby “standard” bank 24-hour use: 2 “Bottle Bank Arcade” Experiment, Stockholm
- 17. …even vegetables… … and even education! ANYTHING can be fun if designed well
- 18. However… • FUN really has to be Design Job #1. It requires professional game designers. Most educators don’t have this mindset. • If it’s not actually fun, the gamification objectives (engagement, motivation, learning) will not be met.
- 19. • Games are purpose-designed and fine-tuned to produce a pleasurable response in the User. FLOW (being “in the zone” between anxiety and boredom) you lose sense of time & place; you are at one with the experience. Designing for FLOW is what game designers do. The antidote to clock-watching. What good game design looks like
- 21. Gamification Is Nothing New
- 23. GetGlue FourSquare / Pepsi Max American Airlines
- 24. Salesforce.com
- 28. Most of us (80%) are Socializers; hence the popularity of CARD GAMES In the past and GAMING OVER SOCIAL NETWORKS today
- 33. Grades vs. Points Way to get to next levelPenalized Congrats on 2x Score!You still fail the test ChallengeFear / Stress I know I can do betterI’m stupid Errors 20% 40% Emotion Reaction A points-based system is the starting gate for a learning environment that encourages engagement rather than penalize failure.
- 34. Getting the Tools / Values Mix Right Right “formula” depends on your audience’s prevalent Player Type
- 37. Intrinsic Motivation Extrinsic Motivation gamification • Status • Achievement • Self-Expression • Competition • Altruism
- 38. Example of Gamification in Online Language Learning
- 39. Language Garden
- 40. Virtual Café Quiz Talk Game
- 42. Example of Gamification in EFL How we do it on www.english-attack.com
- 43. Points Systems • XP (experience points). Everything you do adds to your cumulative points total. – Allows you to calibrate the relative values of actions by the user (award more points to the tasks you want to incentivize) – You are always moving forward; never slipping back • Reward activity / effort / assiduousness; not purely achievement per se
- 44. EARN POINTS BY: • Creating Profile • Posting photo • Completing Content units • Playing Practice Games • Posting Comments • Making Friends • Reaching Levels • Winning Badges
- 45. Badges • Not an end in themselves, but useful as “social update / social proof” • Design matters (visual and motivational) • Needs to bear a relationship to the content and to the desired actions
- 48. Leaderboards • Not only about Achievers • Socializing matters • Make leaderboards relative to your social framework of reference you see “levelling up” as achievable and personal.
- 50. Levels • Make early level progess easily achievable • Staggered; increasing difficulty • As with points, progress reflects effort / persistence, not pure proficiency
- 52. Social Networking • Give conversations an anchor content • Facilitate making friends • Allow personalization • Give friendmaking status badges, rewards • Make sure your site has a human face
- 54. What is the user journey over time? A journey to mastery, with plenty of fun along the way.The content is your sherpa, your guide. Discovery Mastery Emotion Connection Confidence
- 55. Parting Thoughts • Games are universal • Fun is our future (fundamental right to be entertained or at least amused at all times) • Almost anything can be gamified… and the results can be very powerful.
- 57. Motivation Through Gamification in EFL Twitter: @paulmaglione @englishattack Web: www.english-attack.com Blog: http://blog.english-attack.com E-mail: paul.maglione@english-attack.com LinkedIn: Paul Maglione