The document defines communication and describes the communication process. Communication is conveying a message to others that produces a response. The communication process involves a sender encoding a message, a receiver decoding the message, and feedback. Verbal communication uses words while non-verbal communication uses signs. There are also different types of barriers that can interfere with effective communication.

2. Communication

3. What is communication?
Communication is a process to convey our message to
others.
Message that produces response is called as
communication e.g., like I am delivering u a message and
you answer me for that like you reply me this is called
communication.

4. Process of communication
I. Sender
II. Encoding
III. Receiver
IV. Decoding
V. Feedback

6. Sender
• The person who intends to convey the message with the
intention of passing information and ideas to others is
known as sender or communicator.
Encoding
• Since the subject matter of communication is theoretical
its further passing requires use of certain symbols such as
words, actions or pictures etc. Conversion of subject
matter into these symbols is the process of encoding.

7. Receiver
• Receiver is the person who receives the message. It is
the receiver who tries to understand the message in the
best possible manner in achieving the desired objectives.
Decoding
• The person who receives the message or symbol from the
communicator tries to convert the same in such a way so
that he may extract its meaning to his complete
understanding.

8. Feedback
• Feedback is the process of ensuring that the receiver has
received the message and understood in the same sense
as sender meant it.

9. Types of communication
• 1. Verbal
• Types of verbal communication
• Formal / Informal
• 2. Non Verbal
• Types of Non verbal communication
• Chronemics, Vocalic, Haptics, Kinesics, Proxemics,
Artifacts.

10. Verbal communication
The communication in which the
sender uses words to transmit the
message to the receiver is known as
verbal communication.
Advantages:
• It’s not a Time Consuming
communication.
• Chances of transmission of wrong
message rarely happens.

11. • In case of written communication, it can be used as a
Documentary evidence.
• The Message can be clearly understood and immediate
feedback is possible.
• The message can be transmitted through letters, phone
calls, etc. so the personal presence of the parties, doesn't
make any change.

12. Types of Verbal Communication
• Formal Communication: Also termed as official
communication, it is a type of communication in which the
sender follows a pre-defined channel to transmit the
information to the receiver is known as formal
communication.
• Informal Communication: The type of communication in
which the sender does not follow any pre-defined
channels to transmit the information is known as informal
communication.

13. Non Verbal communication
The communication that takes place
between sender and receiver with the
use of signs is known as non-verbal
communication.
Disadvantages:
• It’s a Time Consuming communication.
• Chances of transmission of wrong
message happens most of the time.

14. • It can’t be used as a Documentary evidence.
• Helpful in understanding emotions, status, lifestyle and
feelings of the sender.
• The personal presence of both the parties to
communication is a must.

15. Types of Non Verbal communication
• Chronemics: The use of time in communication is
chronemics, which speaks about the personality of the
sender / receiver like punctuality, speed of speech etc.
• Vocalic: The volume, tone of voice and pitch used by the
sender for communicating a message to the receiver is
known as vocalic or paralanguage.
• Haptics: The use of touch in a communication is the
expression of feelings and emotions.

16. • Kinesics: It is the study of body language of a person, i.e.,
gestures, postures, facial expressions, etc.
• Proxemics: The distance maintained by a person while
communicating with others, communicates about the
relationship of the person with others like intimate,
personal, social and public.
• Artifacts: The appearance of a person speaks about his
personality, i.e. by way of clothing, carrying jewelry,
lifestyle etc. This kind of communication is known as
artifactual communication.

18. Seven C’s of Effective Communication
1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness

19. COMPLETE

20. • Message Receiver- either listener or reader, desire
complete information to their question. e.g.
• suppose you are working with multinational company who
is engaging with engineering goods , like A.C.
• Now let say one of your major customer wants some
technical information regarding “thermostat” (because he
wants to convey the same to the end users ).
• In this case you have to provide him complete information
in a short span of time.

21. • If possible, provide him some extra information which he
does not know,.
• In this way you can maintain a good business relation with
him, otherwise he may switch to an other company.

22. Conclusion of completeness
At the end we can say that, you must provide him:-
1. All necessary information as requested by him.
2. Answers to his all questions carefully
3. Provide some more information, which he is not
requiring , just to maintain good relations.

23. Conciseness

24. • Conciseness means “convey
the message by using fewest
words”.
• “Conciseness is the prerequisite
to effective business
communication.” As you know
that all businessmen have very
short time .
• Hence a concise message save
the time and expenses for both
the parties.

25. How To achieve the conciseness ?
For achieving the conciseness we have to consider
the following.
• Avoid wordy expression
• Include only relevant material
• Avoid unnecessary repetition.

26. Consideration

27. Consideration means – To consider
the receiver’s Interest/Intention.
• It is very important in effective
communication while writing a
message you should always keep in
mind your target group
Consideration is very important “C”
among all the seven C’s.

28. • Focus on You instead of I and We
• Show audience benefits
• Emphasize positive pleasant facts

29. Concreteness

30. It means that message should be
specific instead of general.
• Misunderstanding of words creates
problems for both parties (sender
and receiver).
• when you talk to your client always
use facts and figures instead of
generic or irrelevant information.

31. The following guidelines should help you to achieve the
Concreteness.
I. Use specific facts and figures
II. Choose vivid, image-building words.

32. Clarity

33. Accurately is purpose of clarity
• In effective business communication
the message should be very much
clear. So that reader can understand
it easily.
• You should always Choose precise
words.
• Always choose familiar and easy
words.
• Construct effective sentences and
paragraphs.
• Include examples, illustrations, and
other visual aids, when desirable.

34. Courtesy

35. • Knowing your audience allows
you to use statements of
courtesy; be aware of your
message receiver.
• True courtesy involves being
aware not only of the
perspective of others, but also
their feelings. courtesy stems
from a sincere you-attitude.
• It is not merely politeness with
mechanical insertions of
“please” and “Thank you” .

36. • Although Appling socially accepted manners is a form of
courtesy .
• rather, it is politeness that grow out respect and concern
for others.
• Courteous communication generate a special tone in their
writing and speaking.

37. Correctness

38. At the core of correctness is proper grammar, punctuation
and spelling.
however, message must be perfect grammatically and
mechanically
The term correctness, as applied to business messages
also mean three characteristics
o Use the right level of language
o Check the accuracy of figures, facts and words

40. Physical barriers
• Physical Barriers consist of
any sound that prevents a
person from being heard.
Physical noise interferes
with a speaker's ability
to send messages and with
an audience's ability to
receive them.

41. Emotional Barriers
• An emotional individual may
not be able to communicate
well. If someone is angry,
hostile, resentful, joyful, or
fearful, that person may be too
preoccupied with emotions to
receive the intended
message. If you don’t like
someone, for example, you
may have trouble “hearing”
them.

42. Noise barriers
• Things that get in the way of
message transmission are
sometimes called
“noise.” Communication may
be difficult because of noise
and some of these problems:

43. Language barriers
• If two persons have different
language then there is a
problem create between them
they can not communicate to
each others
• Like you can see in picture

44. Encoding Barriers
like
• The process of selecting and
organizing symbols to represent a
message requires skill and
knowledge .

45. Information Overload
• If you receive a message with
too much information, you
may tend to put up a barrier
because the amount of
information is coming so fast
that you may have difficulty
comfortably interpreting that
information.

46. Insufficient Knowledge of the Subject
• If the sender lacks specific
information about something,
the receiver will likely receive
an unclear or mixed message

47. Gender Barriers
• If two genders communicate to
each other like man and
woman they feel hesitation to
talk properly each other