Mais conteúdo relacionado Socialmedia in Japan2. 1
Copyright © 2008 アルカーナ株式会社All Rights Reserved.
Proprietary and Confidential to you and arcarna.
Who am I?
Name
Profession
Works
Kazuhide HARADA
CEO of Arcarna, Inc.
7 books about social networking
Blog “Socialnetworking.jp”
Blog ”Socialmedia.jp”
Social media consulting
Other Traveled 90 nations
3. 2
Copyright © 2008 アルカーナ株式会社All Rights Reserved.
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Socialnetworking.jp
http://www.socialnetworking.jp/
Since 2004
More than 3,000 entries
About social networking
4. 3
Copyright © 2008 アルカーナ株式会社All Rights Reserved.
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Socialmedia.jp
http://www.socialmedia.jp
Since 2006
2,372 socialmedia
5. 4
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Proprietary and Confidential to you and arcarna.
Social Networking world in Japan
Function
Target
mobile PC
General
6. 5
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mixi
http://mixi.jp
The biggest social networking
service in Japan
12 million users (Dec/2007)
Diaries, photos, movies, music,
news, community…
Since 2004
Mixi, Inc.
7. 6
Copyright © 2008 アルカーナ株式会社All Rights Reserved.
Proprietary and Confidential to you and arcarna.
Mo-ba-ge
http://mbga.jp
The biggest “mobile” social
networking service in Japan
9 million users (Feb/2008)
Games, news
Since 2006
Active users:Teens
(junior, high school students)
DeNA Co.,Ltd.
8. 7
Copyright © 2008 アルカーナ株式会社All Rights Reserved.
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gree
http://gree.jp
The big “mobile” social networking
service in Japan
4 million users (Feb/2008)
Active users: mobile users
Games, diaries.
Since 2004
Gree. Inc,
9. 8
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2ch
http://2ch.net
The BBS (bulletin board service) in
Japan
600 million page views (April/2008)
Since 1999
Anonymous
10. 9
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Niconico doga
http://nicovideo.jp
The biggest video service in Japan
100 million page views (Feb/2008)
Comments on video
niwango. Inc,
11. 10
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Zenryaku profile
http://pr.cgiboy.com/
The biggest profile introduction
service in Japan
4 million users (Oct/2007)
Simple Profile
Rakuten
12. 11
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kotonoha
http://kotonoha.cc
The unique voting service in Japan
10 million comments (Oct/2007)
Multiple choice
Personal service
Vote hot or not
13. 12
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Hatena haiku
http://h.hatena.ne.jp/
The big mini blog service in Japan
Drawing function
Hatena Star
Hatena. Inc,
14. 13
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Nounai maker
http://usokosearch.com/
The unique personality revealing
service in Japan
600 million page views (Dec/2007)
Since June 2007
15. 14
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Anonymous Diary
http://anond.hatelabo.jp/
The blog service in Japan
163,365 entries(April/2008)
Anonymous diary
Hatena.Inc,
16. 15
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OK wave
http://okwave.jp/
The Q&A service in Japan
3 million questions (April/2008)
1 million users (April/2008)
OKwave.Inc,
17. 16
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Characteristic 1: mobile
Many users prefer mobiles over
computers.
100 million cell phones in Japan
(Oct 2007)
Example: mixi, mobile, mobage
18. 17
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Characteristic 2: anonymous
Japanese people prefer to be
anonymous
They rarely publish their real
names
Example: niconicodoga, 2ch,
anonymous diary
19. 18
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Characteristic 3: simple
Simplicity is the best
Mixi is very simple compared to
other SN
Zenryaku, you put your profile,
that’s all.
Kotonoha, you click Yes or No.
20. 19
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Characteristic 4: ask
Ask someone (usually strangers)
anything important
This includes “my wife is going to
have a love affair this weekend.
What should I do?”
OK wave, 2ch, mixi
21. 20
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SN trait 1: yominige@mixi
Yominige means “Read and run
away” in Japanese
Reading friend’s diary, and adding
no comments
22. 21
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SN trait 2: imepu@mobage/2ch
Imepu(Image Play) means “role
play” in Japanese
Role play through a social
networking medium
Using Manga-like characters
23. 22
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SN trait 3: mobakano@mobage
mobakano means “girl friend only
in that SN” in Japanese
You pretend as if you both were girl
friend / boy friend on the SN, and
they rarely see each other offline.
24. 23
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SN trait 4: anka@2ch
anka means “anchor (like Link)” in
Japanese
“anka” is advice for your agenda
from strangers.
You are #1. #1 may ask, “Tell me
what I should do >>3”
#3 will then reply.
25. 24
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SN trait 5: kiseki no maimiku@mixi
Kiseki no maimiku means “connect
with the man of destiny on SN” in
Japanese
You say “your star sign,your type of
blood, your cell phone and so on”,
and connect with the exactly same
one.
26. 25
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アルカーナ株式会社
原田和英
Harada@arcarna.com