A young professional in his thirties, Dr Sinha, with a dream and ambition, came from India to GGU to pursue a Doctorate program in Business Administration. Prior to that he was working for 13 years at Indian Oil Corporation, India's TOP # 1 company worth $70 billion in revenue. Early years at GGU were very humbling. He started working at University library, waiting tables in a Restaurant, driving Yellow Cab in San Francisco- to get a foot into the door. Within 6-8 months in San Francisco, he got a teaching job as a doctorate student. He being an intelligent and smart student, he got a scholarship for becoming the President of Student Government Association (SGA )- ), he also created a Student Group- IndiClub- which is still in existence for more than 10 years. Upon graduation, Dr Sinha joined the Alumni Board of Directors and continued for several years. Now he is a successful business owner and he has been a Silver/Gold donor to the University and 'giving it back' to the University and the community. He continued teaching at GGU till recently for almost 6-7 years. GGU has been his client and he helped the University decide their online education portal IT policy in 2012. Recently, GGU invited Dr Sinha, a successful entrepreneur , to give a presentation and talk to the students. GGU has an Entrepreneurship Center under its Ageno Business School that offers a Small Business Program funded by Chevron. This program invites successful entrepreneurs to talk to the students and offer their knowledge to the benefit of members. His presentation is attached here for everyone’s benefit.

1. Dr. Sam –CEO and Founder
Strategism
Golden Gate University
Oct 8th

2. Dr. Sam
 Strategism Inc.- a journey from $500 to $7 million in revenue from 2008
onward
 Dr. Sam Swapn Sinha
 Business Development- Advantages
 Why companies do Business Development
 How it helped Strategism
 Challenges faced

3. Strategism Inc.
 Started in 2008 Nov 8th at San Francisco, $ 7 million in revenue 2015 Dec
 Training and Consulting company
 IT Services and Software Industry focus
 Clients- Wells Fargo, ebay, State Farm
 Offices & Locations- Fremont HQ- San Jose, San Francisco, Seattle, Los Angeles
 Training- Project Management & Hot TechnlogiesPMP, CSM, CSPO, SAFe, ACP,
BA,QA, SFDC, Hadoop, DevOps

4. Dr. Sam
Dr. Sam Swapn, PMP, CSM, Agile ACP, DBA, MBA,MA.
 Dr. Sam Swapn has got more than 22 years of Project Management Experience from FORTUNE
500 to a Start Up company in the oil sector, banking sector, technology and software
development.
 He has obtained his doctorate degree from Golden Gate University in San Francisco in Business
 He is the Principal & Founder of the Startup company Strategism
 He has been on the PMI Silicon Valley Board of Directors and served as VP of Programs.
 He teaches Project Management at many Universities in the Bay Area
 He has published two books, written several articles in journals, and presented his papers in
many conferences of international repute
 Dr. Sam has been teaching Project Management for last ten years and taught hundred of Boot
Camps and certified more than 2000 people

5. Business Development activities
 Business Development is the key to success- “even this shall pass”
 Business Development, Sales, Marketing- the big difference
 Getting new clients and customers is very important- 25% new revenue
from customers in 24 months
 Efforts, process, critical factors, resources, elevator pitch- Asurion, Fireeye
 Focus on doing – 1 small thing really good- differentiate yourself

6. Why Companies do it?
 Old customers, business models,
Products mature or die
 Continuous feeding the pipeline
 Google, Apple, Amazon- Develop New
Business all the time
 Creating an engine of growth
 New markets, products, services is the
key- 15 locations, 5 skills- CSM/PMP/
AWS/DevOps/Machine Learning

7. How it helped Strategism
 Continuously raising the bar for self and team- members
 Expenses, cost go up all the time
 Revenue- Cost= Profitability
 Either you go ‘up’ or you ‘die’ syndrome
 Reach our targets for each year

8. Challenges Faced
 Lack of resources
 Constant pressure on costs
 Resistance from big players
 Focus on Present vs. look into future
 Competition catching up
 Lack of focus- everyone has ideas
 Inertia- people do not like change
 Employer vs. employee mindset

9. References
 Forbes on Business Development
http://www.forbes.com/sites/scottpollack/2012/03/21/what-exactly-is-business-
development/#674e8a7f882c
 Business Development HBR
https://hbr.org/product/the-business-development-manager/812107-PDF-ENG
 Business Development Manager Role at Google-
https://www.google.com/about/careers/search#!t=jo&jid=157555001&

10. Website: www.agilestrategicsolutions.com
www.projectmanagementstrategy.net
www.strategisminc.com
Phone numbers: 877-648-0004 / 510-793-3257
Email: contact@strategisminc.com
Dr. Sam = sam@strategisminc.com
REP ID: 4132
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