The document outlines an 8-step new product development decision process that includes: 1) generating product ideas, 2) screening ideas, 3) developing and testing concepts, 4) analyzing business factors, 5) developing marketing strategies, 6) developing the product, 7) market testing, and 8) commercializing successful products. At each step, decisions are made to modify the product, marketing, or send the idea back for further development based on testing and analysis.