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LIGHTTHEWORLD
®
MARKETING

GROUP B
CAMPAIGN
3
Aims
HUMAN
BECOMING MORE
BY CREATING
EMOTIONAL
You can be a “HERO” for others.
HEROES
RISING BRAND 

AWARENESS
COMPASSION
WARMTH
SHARINGCONNECTION
4
MOVIE
LAUNCH
1ST PHASE
2ND PHASE
SOCIALSHARING
KEYMARKET

(ONLINE&
OFFLINE)
FOCUSONLINE
IMPACTOF

CAMPAIGN
1ST NOV. 15TH NOV. 1ST DEC. 20TH DEC. 1ST JAN.
Timeline
5
Budget
PLW

ADMIN.
VIDEO
MAKING
FULL
CAMPAIGN
SPONSORSHIP
€25K €25K
€1.000.000
CAMPAIGN
SPONSOR
€10K
CHANNEL
DISTRIBUTION
€80.6K
CAMPAIGN
SPONSOR
€375K
YOUTUBE
HOMEPAGE
ROADBLOCK
€600K
CAMPAIGN
WEBSITE
€25K
1ST PHASE 2ND PHASE
CHARGE
DOCK€9K
TVC
OFFLINE
€667K
OFFLINE
ADS
€1OK
TOTAL
€3MILLION
6
€0
PARTNERSHIPS

(E-COMMERCE)
COLLAB
Risks
7
1
PEOPLE
DON’T LIKE IT
2 3
BRAND IS
LOST
COST/BENEFIT
FOR THE
BRAND
PRODUCTS
TIME
PLAN B
CONNECTION
PHYSICAL
PRESENCE
PUSH
PULL
LIMITED RISK
Collateral
LIGHTTHEWORLD
®
abcdefghijklmnopqrstxwyz
ABCDEFGHIJKLMNOPQR
STXWYZ
8
FUTURE
9
CONCLUSION
10
+Q&A

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