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Duracell Marketing
1.
2.
LIGHTTHEWORLD ® MARKETING GROUP B
3.
CAMPAIGN 3
4.
Aims HUMAN BECOMING MORE BY CREATING EMOTIONAL You
can be a “HERO” for others. HEROES RISING BRAND AWARENESS COMPASSION WARMTH SHARINGCONNECTION 4
5.
MOVIE LAUNCH 1ST PHASE 2ND PHASE SOCIALSHARING KEYMARKET (ONLINE& OFFLINE) FOCUSONLINE IMPACTOF CAMPAIGN 1ST
NOV. 15TH NOV. 1ST DEC. 20TH DEC. 1ST JAN. Timeline 5
6.
Budget PLW ADMIN. VIDEO MAKING FULL CAMPAIGN SPONSORSHIP €25K €25K €1.000.000 CAMPAIGN SPONSOR €10K CHANNEL DISTRIBUTION €80.6K CAMPAIGN SPONSOR €375K YOUTUBE HOMEPAGE ROADBLOCK €600K CAMPAIGN WEBSITE €25K 1ST PHASE
2ND PHASE CHARGE DOCK€9K TVC OFFLINE €667K OFFLINE ADS €1OK TOTAL €3MILLION 6 €0 PARTNERSHIPS (E-COMMERCE) COLLAB
7.
Risks 7 1 PEOPLE DON’T LIKE IT 2
3 BRAND IS LOST COST/BENEFIT FOR THE BRAND PRODUCTS TIME PLAN B CONNECTION PHYSICAL PRESENCE PUSH PULL LIMITED RISK
8.
Collateral LIGHTTHEWORLD ® abcdefghijklmnopqrstxwyz ABCDEFGHIJKLMNOPQR STXWYZ 8
9.
FUTURE 9
10.
CONCLUSION 10 +Q&A
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