1.
New Media
‐ the challenge for traditional media,
advertisers and communicators ‐
Erasmus Course Evaluation
Lecturer: Ana ADI
Session 2008/2009
Semester 2
Ana ADI
Doctoral Researcher – University of the West of Scotland, UK
PR Consultant
http://anaadi.wordpress.com

2.
At the end of the New Media course, the 14 participating students were asked to
take a survey in order to evaluate the New Media course together with the lecturer’s
method, approach and enthusiasm. The evaluation survey was accessible online
leaving students with the option of taking it at their own pace and in the absence of
the lecturer. To avoid bias, students were asked to submit their answers before their
finals grades were delivered. 12 out of the total of 14 students answered took the
survey, offering responses from 85.7% of the course participants.
The survey’s structure can be seen in the attached document.
The answers to the survey together with the percentages are to be seen in the pages
below:
1. Overall course evaluation results
Ana ADI
Doctoral Researcher – University of the West of Scotland, UK
PR Consultant
http://anaadi.wordpress.com

3. 2. Specific course elements evaluation
Online video guest lecture evaluation
Ana ADI
Doctoral Researcher – University of the West of Scotland, UK
PR Consultant
http://anaadi.wordpress.com

4.
Other course dimensions evaluated
Students’ expected grades
Ana ADI
Doctoral Researcher – University of the West of Scotland, UK
PR Consultant
http://anaadi.wordpress.com

5.
Students’ attendance and submitted assignments
New course elements wanted
Ana ADI
Doctoral Researcher – University of the West of Scotland, UK
PR Consultant
http://anaadi.wordpress.com

6.
Suggested improvements
“What did you like more about this course” answers
Ana ADI
Doctoral Researcher – University of the West of Scotland, UK
PR Consultant
http://anaadi.wordpress.com

7.
Observations and Conclusions:
The majority of the answers given to the questions asked is in the higher positive
range – from good to excellent.
The areas marked the students as being excellent (obtaining also the majority vote)
were:
• The professor’s enthusiasm (91.7%)
• The professor’s use of technology (83.3%)
• The professor’s encouragement given to students to express themselves
(75%)
• The professor’s availability to offer extra help when asked (75%)
In comparison with the last semester evaluations, this semester’s shows a
considerable improvement. It is considered that the newly introduced online live
video guest lecture given by Dr Mugur Geana of the University of Kansas from
Lawrense, Kansas, USA together with the Netlog visit helped achieve such scores. As
a matter of fact, the Netlog vizit and the guest lecture were had highly positive
scores and mentions.
There were three qualitative questions at the end of the survey as well aimed at
determining the areas that most liked or disliked the students as well as the
elements that they would have wanted the course to cover. Several students
suggested the course to take longer though only one mention of the period was
made – 5 days (similar with the December 2008 course time)
As a good point it was noted, as with the last semester, that the practical aspects of
the course.
Recommendations and suggestions:
Taking into account the students’ observations and in an attempt to make a link to
the areas determined in the course evaluation as having a potential for improvement
it is suggested that:
• the next New Media course will accept only those students that pass an
initial interview (similar with a hiring interview that would test the students’
awareness and use of the new technologies as well as their ability to keep up
the pace with a highly language specialized class); this will also sort the
problem of lack of relevance of the course to the student’s curriculum and
career interests
Ana ADI
Doctoral Researcher – University of the West of Scotland, UK
PR Consultant
http://anaadi.wordpress.com

8. • to give students the option to vote on the number of assignments
• to continue emphasizing on the team work aspect
• to continue introducing practical assignments that require work with new
technologies and media
• to extend the course from a week to two, one for theoretical work and one
for practical assignments
• to offer the course to returning students (if they want to), their assignment
being to develop an online communication strategy or campaign for a
product/company of their choice or to work on new media aspects that could
relate to their honour’s degrees for their home institutions
Ana ADI
Doctoral Researcher – University of the West of Scotland, UK
PR Consultant
http://anaadi.wordpress.com