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Paradigm of complexity
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Ana Brambilla
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Aula ministrada em 2019/1, com base na produção de Edgar Morin.
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Paradigm of complexity
1.
Paradigm of Complexity Ana
Brambilla January/2019
2.
The reality is
multidimensional. But it is studied by parts.
3.
Red uctio nism
4.
ACTION REACTION
5.
6.
System A set of
different parts connected between themselves, which couldn’t exist if these parts would be isolated.
7.
CITIES - SOCIETY
- TRAFFIC - CULTURE - WEATHER - FASHION - EDUCATION - MEDIA MEDICINE - ARTS - INDUSTRIES - TRADES - LANGUAGES - ETHICS - LAW - NATURE
8.
ECOsystems
9.
complexus what braids together complexus what
braids together
10.
Principle #1 SYSTEMIC or ORGANIZATIONAL
11.
The whole is
more (or less) than the sum of parts. <<< + + + + + ++
12.
13.
Principle #2 HOLOGRAMATIC
14.
Each part is
in the whole as well as the whole is in each part.
15.
Each part is
in the whole as well as the whole is in each part.
16.
Principle #3 RETROACTIVE RING
17.
An autonomous system
looks for stability through a circular regulation. Norbert Wiener (cybernetics, 1940) Today - AI?
18.
19.
Principle #4 RECURSIVE RING
20.
Self production, self
organization. A B C D E
21.
22.
Principle #5 SELF-ECO- ORGANIZATION
23.
The individual is
AUTONOMOUS and DEPENDANT of the system which he creates.
24.
25.
Principle #6 DIALOGIC
26.
A whole contains UNCERTAINTY CONFLICT CONTRADICTION ANTAGONISM RANDOMNESS ASYMMETRIES …
which aren’t excludents, but complementaries.
27.
What problems do
we have in media business today?
28.
Problem: Abundance of
content Previous certainty:____________ ___________________________ ___________________________ ___________________________ ___________________________ Problem: Business Model Previous certainty:____________ ___________________________ ___________________________ ___________________________ ___________________________ Problem: Algorithms Previous certainty:____________ ___________________________ ___________________________ ___________________________ ___________________________ Problem: Fake News Previous certainty:____________ ___________________________ ___________________________ ___________________________ ___________________________ Problem: Piracy Previous certainty:____________ ___________________________ ___________________________ ___________________________ ___________________________ Problem: Lack of loyalty Previous certainty:____________ ___________________________ ___________________________ ___________________________ ___________________________
29.
What are the
big trends in media business today?
30.
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class: http://bit.ly/sibilia_0602
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