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                             BUSINESS INTRODUCTION

The manner we meet people, introduce ourselves and others creates lasting impressions
and can result in a warm and productive relationship. The manner introductions are made
are therefore crucial.

Introductions acquaint people with one another. It serves as an opener for conversation
when approaching a new acquaintance or it may begin a conversation with a prospective
client. It gives information - it informs the other of an individual’s name, his title, his
position, his organization and other relevant facts.

Self Introduction

Self introduction may be necessary when you are meeting someone new or on occasion
you may need to introduce yourself to a group of people.

The manner that you introduce yourself will depend on where you are and the group you
are meeting. An introduction if well thought of and properly rehearsed can be very
effective. It should not be more than thirty to forty five seconds. While introducing
yourself speak your name clearly. You should be clear and concise in your introduction.

You can, by your introduction, draw others into a conversation, arouse interest, impress
or alienate people. The introduction should arouse an interest in people and make them
want to know you. When you introduce yourself you should mention your full name and
what you do. There should be enough information conveyed to create the opportunity for
further conversation.

If you are introducing yourself to just one or to a group up to three, the introduction could
be your name and what you do or some other information that could stimulate an interest.

If you are meeting someone on business then it is very important to state your position
within the organization because that establishes your authority.

Introducing people to one another

On occasions you would be required to introduce one person to another. The name of the
person being introduced is mentioned last and the person to whom the introduction is
made is mentioned first.

In business, the criteria for introduction is - position and seniority. Persons of lesser
authority are introduced to persons of greater authority. Gender plays no part in business
etiquette nor does it affect the order of introductions. It should also be remembered that a
client takes precedence over others in your organization. So does an elected official.
The rule is

•   Introduce the younger to the older
•   Introduce your company peer to a peer in another company
•   Introduce a junior to a senior executive
•   Introduce a fellow executive to a client
•   Introduce a non official to an official person


Social Introduction

On social occasions when people are introduced -

       Use full names.
       Use titles where appropriate especially if the person always uses it such as Dr.
       As an expression of respect use the titles of dignitaries or military persons who
       have retired such as brigadier, admiral and judge.

When introducing two people especially in a social occasion, it is important to interject a
piece of information that may be of mutual interest and which could spark a conversation.

It is bad form to describe someone as “my best friend” or “my best client” as it implies the
other person is not and holds, in your esteem, a lower position.

Whenever you introduce someone look at them. By focusing attention on them you make
them feel important.

While introducing relatives, clarify your relationship.

There are also occasions, especially at a party when a person joins a group. You may be
the only person who knows him. It is polite to try and put the person at his ease and
introduce him to the other members of the group.

At social occasions it is not normal to state the position the person holds.

If it is a function with more than fifty guests, the hosts should stand at the entrance to
greet the guests and introduce them to the chief guest or visiting dignitary.

The name

The remembering of a name is important. People treasure their names and are not usually
gratified if you do not remember it or if you mispronounce it.

What should you do?
1)     When a person is introduced to you listen intently to the person’s name. If you did
       not hear the name clearly ask your introducer to repeat the name. Then you should
       repeat the name.
2)     Repeat the name often during the conversation till it gets embedded in your mind.
3)     If you did not hear the persons name properly while being introduced please ask
       him his name.
4)     It is difficult sometimes when you meet a person from a different ethnic
       background or from another country. The name can be unusual and pronounced in
       a manner that may not be the way it is written. I would ask him after I have stated
       his name whether I have pronounced it correctly. I would also request him for his
       business card. This will enable me to repeat his name and remember it.

Introducing a Guest Speaker

You may be requested to introduce a guest speaker. If you are, read the background
material and make a quick interesting introduction – Do not go on and on in a rambling
manner as that tends to bore people. Do not say “Mr. XYZ needs no introduction” If he
needs no introduction, then why are you introducing him?

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Business Etiquette & Presentation Skills - Chapter 7

  • 1. 7 BUSINESS INTRODUCTION The manner we meet people, introduce ourselves and others creates lasting impressions and can result in a warm and productive relationship. The manner introductions are made are therefore crucial. Introductions acquaint people with one another. It serves as an opener for conversation when approaching a new acquaintance or it may begin a conversation with a prospective client. It gives information - it informs the other of an individual’s name, his title, his position, his organization and other relevant facts. Self Introduction Self introduction may be necessary when you are meeting someone new or on occasion you may need to introduce yourself to a group of people. The manner that you introduce yourself will depend on where you are and the group you are meeting. An introduction if well thought of and properly rehearsed can be very effective. It should not be more than thirty to forty five seconds. While introducing yourself speak your name clearly. You should be clear and concise in your introduction. You can, by your introduction, draw others into a conversation, arouse interest, impress or alienate people. The introduction should arouse an interest in people and make them want to know you. When you introduce yourself you should mention your full name and what you do. There should be enough information conveyed to create the opportunity for further conversation. If you are introducing yourself to just one or to a group up to three, the introduction could be your name and what you do or some other information that could stimulate an interest. If you are meeting someone on business then it is very important to state your position within the organization because that establishes your authority. Introducing people to one another On occasions you would be required to introduce one person to another. The name of the person being introduced is mentioned last and the person to whom the introduction is made is mentioned first. In business, the criteria for introduction is - position and seniority. Persons of lesser authority are introduced to persons of greater authority. Gender plays no part in business etiquette nor does it affect the order of introductions. It should also be remembered that a client takes precedence over others in your organization. So does an elected official.
  • 2. The rule is • Introduce the younger to the older • Introduce your company peer to a peer in another company • Introduce a junior to a senior executive • Introduce a fellow executive to a client • Introduce a non official to an official person Social Introduction On social occasions when people are introduced - Use full names. Use titles where appropriate especially if the person always uses it such as Dr. As an expression of respect use the titles of dignitaries or military persons who have retired such as brigadier, admiral and judge. When introducing two people especially in a social occasion, it is important to interject a piece of information that may be of mutual interest and which could spark a conversation. It is bad form to describe someone as “my best friend” or “my best client” as it implies the other person is not and holds, in your esteem, a lower position. Whenever you introduce someone look at them. By focusing attention on them you make them feel important. While introducing relatives, clarify your relationship. There are also occasions, especially at a party when a person joins a group. You may be the only person who knows him. It is polite to try and put the person at his ease and introduce him to the other members of the group. At social occasions it is not normal to state the position the person holds. If it is a function with more than fifty guests, the hosts should stand at the entrance to greet the guests and introduce them to the chief guest or visiting dignitary. The name The remembering of a name is important. People treasure their names and are not usually gratified if you do not remember it or if you mispronounce it. What should you do?
  • 3. 1) When a person is introduced to you listen intently to the person’s name. If you did not hear the name clearly ask your introducer to repeat the name. Then you should repeat the name. 2) Repeat the name often during the conversation till it gets embedded in your mind. 3) If you did not hear the persons name properly while being introduced please ask him his name. 4) It is difficult sometimes when you meet a person from a different ethnic background or from another country. The name can be unusual and pronounced in a manner that may not be the way it is written. I would ask him after I have stated his name whether I have pronounced it correctly. I would also request him for his business card. This will enable me to repeat his name and remember it. Introducing a Guest Speaker You may be requested to introduce a guest speaker. If you are, read the background material and make a quick interesting introduction – Do not go on and on in a rambling manner as that tends to bore people. Do not say “Mr. XYZ needs no introduction” If he needs no introduction, then why are you introducing him?