Media has both positive and negative impacts on society. It can educate and inform people about current events and issues, but also spread misinformation. Different forms of media like print, television, radio, and the internet all play important roles in both positive and negative ways. While media allows for global communication and sharing of information, it can also be distracting and addictive for some users. Both benefits like raising awareness and downsides like too much exposure to media need to be considered in understanding its overall impact on society.

1. impact of media on
society
BY – NITU YADAV

2. 1. Janak Charan
2. Nitu Yadav
3. Divya Wagh
Group member

3. INTRODUCTION
 Media is
Any medium through which any sort of information reach the
 Media can
Create awareness
Perpetuate issues
Establish priorities

4. Types of media
 Print (Newspapers, magazines, opinion journals)
 Broadcast (network TV, radio)
 Internet – blogs, Twitter, etc.
 “New media” – cable and satellite- “digital divide” in Internet use for political news

5.  To inform
l People come to know what, when, where, who, why & How the things are
happening
It brings about greater awareness among the masses about men and materials.
 To educate
Media educates people by giving information about food, health,
employment, agriculture, technology, modernization etc.
 To entertain
Movies, serials, animations, music etc
Functions of Media in Society

6. Importance of media
 Media is the most popular tool of communication communication
 The word global village has been given to The word global village has been given to the
world just because of media. The world just because of media.
 Importance of media in nation building Importance of media in nation building cannot
be neglected. Cannot be neglected.
 Media are very integral part of our lives therefore they generate popular interest and
therefore they generate popular interest and debate about any social problem. Debate
about any social problem

7. Different Mass media play different
role in positive and negative
way

8.  Positive
 Media can be used for promotions of products and services,
eg:newpaper,T.V,advertisements,radio announcements
 Can be used as a means of communication.
 Can be a form of entertainment.
 The means in which globalization takes place
 Negative
 miscommunications
 open access to people of all aged. Example violent programmers being available to small children
 some issues are over publicized through the media making it seem contentious. while other that happen
to important take a back seat....maybe due to lack to access to get on the pubic media
 forum
media

9. telemarketing
 Positive
 It's easy to prospect and find the right person to talk to.
 It's cost-effective compared to direct sales.
 Results are highly measurable.
 If outsourcing, set-up cost is minimal.
 Negative
 An increasing number of people have become averse to telemarketing.
 More people are using technology to screen out unwanted callers, particularly telemarketers
 Government is implementing tougher measures to curb unscrupulous telemarketers Lots of businesses
use telemarketing.

10. News paper
 Positive
 Exposure to your ad is not limited; readers can go back to your message again and again if so desired.
 Your ad can be as large as necessary to communicate as much of a story as you care to tell
 You have the flexibility in deciding the ad size and placement within the newspaper *Free help in creating and
producing ad copy is usually available
 Negative
 Ad space can be expensive
 Poor photo reproduction limits creativity
 Newspapers are a price-oriented medium; most ads are for sales
 Expect your ad to have a short shelf life, as newspapers are usually read once and then discarded.
 Newspapers are a highly visible medium, so your competitors can quickly react to your prices

11. television
 Positive
 Television permits you to reach large numbers of people on a national or regional level in a short
period of time
 Independent stations and cable offer new opportunities to pinpoint local audiences
 Television being an image-building and visual medium, it offers the ability to convey your
 You get to learn a lot about current events, both local/nationwide and international
 Negative
 Less time for educational recreation, like reading books, painting
 Radiation and bad for eyesight
 Some shows are crap and needs parental guidance
 People who are hooked on TV tends to be fat or obese because they tend to eat junk foods
 while enjoying TV shows.

12. radio
 Positive
 A universal medium. Can be enjoyed at home, at work, and while driving. Most people listen to the radio at one
time or another during the day.
 Permits you to target your advertising dollars to the market most likely to respond to your offer Permits you to
create a personality for your business using only sounds and voices.
 Free creative help is usually available.
 Negative
 Because radio listeners are spread over many stations, you may have to advertise simultaneously on several
stations to reach your target audience
 Listeners cannot go back to your ads to go over important points
 Ads are an interruption in the entertainment. Because of this, a radio ad may require multiple exposure to break
through the listener's "tune-out" factor and ensure message retention

13. internet
 Positive
 A source of education for students
 Provide e-commerce facilities
 Chat rooms, songs and other entertainment
 promoting businesses *Telecommuting.
 customer voices and support
 online classes for students
 Negative
 Pornography
 Spending too long time on social network
 Sites Leaking of personal info
 Pedophiles
 Cyber bulling

14. The top of the most preferred topics by Moldavians
in mass media

15. Positive effects of media
 Helps in conversation around the world
 Data, information can be exchanged easily
 Money over SMS can be saved by using WhatsApp.
 Information can be directly sent to large number of people easily.
 Helps in avoiding boredom.
 A local businessperson may expand his business over websites.
 Helps in making friends and meeting new people.
 Helps in seeking new job offers.

16. Negative effects of media
 Teens who use Facebook more may have psychological disorders, including antisocial behaviors,
mania and aggressive tendencies.
 Can be Distractive. People check Facebook/WhatsApp very frequently.
 The Desire to Compare: We compare ourselves to others in terms of looks, travelled destinations,
shopping sprees, friends and so on.
 Radiation: Phone calls, internet over phone, even idle phone has a lot of radiation around it .
 Addiction: Internet shopping, online chatting can be addictive.
 Effect on health: Sitting all day in front of laptops/computers may disturb body metabolism.
 Reduction in physical activities.