Gavin Bate, CEO Adventure Travel at TpM2015 in Sierre

1. Sharing economy
the
responsible
tourism
perspective
Gavin Bate

7. Profit is the driving force
Short term return
over long term dividend
Has to make
business sense
Greater good
is an afterthought
Social impetus
comes last

8. developmental perspective and social benefit
long term investing in the communities
encouraging contribution, ownership and good governance
Systemic change which will make a difference to the lives of
marginalised workers and the supply chain

11. Welcome to the
customer‐driven
economy

12. purpose-driven social brand

13. business needs to place
equal weight
on society’s interests
as on business’ interests.
87% ..of global consumers believe that

14. Think it’s ok for brands to
support good causes and
make money at the same
time
Have boycotted a company in
the last 12 months because of
irresponsible business practices
76%
55%

15. 91%
of global consumers
would change brand
if it supported
a good cause..

16. Innovation and Imagination
The four drivers
 More innovative individuals
 More innovative entities
 More innovative nations
 More innovative planetary management

17. 5 characteristics for
“Better Business, Better World”
• Education and lifelong learning
• Innovation ecology
• Quality business environment
• Information and communication technology
infrastructure
• Model governance and change‐friendly values

20. It is perfectly possible to combine good business sense with
concern for the inequities we have created on our planet.

21. Collaborate/shared/peer/access economy
Economic model
driven by
network technologies
that enables things and skills to be
shared or exchanged
in ways and on a scale not possible before

22. Demand SupplyPlatform

24. Why?
More open to
self guided holidays
information from other tourists
use internet, smartphones and tablets
to plan and buy travel
demand sustainable tourism products
individual authentic tourism experiences
OECD, 2014

25. Magnetism of innovative digital technologies
Rapidly growing volume of sharing activity
Positive symbolic meaning of sharing
easy access
wide range of travel options
more affordable
more flexible
personalised
authentic
contact with local citizens
reduction in energy
reduction in water use,
emissions and waste
increase in part time workers
less job/social security
threat to safety
no health/disability compliance
tax evasion
unfair competition
no environmental protection
no labour laws
no municipal tourism fees
no consumer protection
Alan E Young, “How the Sharing Economy is (Mis)shaping the Future’

28. Informal economies
Co-operatives
Exploitation
Corruption
Inequality
Poverty
Tribalism

29. money
jobs and careers
training & development
opportunities
happiness, satisfaction, respect

30. Invest gross profit margin –
share the money
good governance,
employment rights,
enterprise and equality
Act
collectively
Train, develop and engage all staff
Take responsibility in
the supply chain

32. the belief in a universal bond of sharing that connects all humanity

33. corporate changemakers can transform
business from the inside out
bridging
innovation and action and responsibility
New Leaders of the World