1. IT4IT real life examples &
myths and rumors dispelled
Tony Price
WW Director IT4IT Strategic Consulting
25th May 2016
itSMF UK

2. itSMF UK
Agenda
– Introduction
– Myths and Rumours
– Real Life examples
– Good and Bad
– Recommendations

3. itSMF UK
Myths and rumours
IT4IT will replace
ITIL
IT4IT is
competitive to
ITIL
If you use IT4IT
you have to start
again with ITSM
IT4IT will replace
COBIT
IT4IT used out of
date
manufacturing
concepts
Only one value
stream of IT4IT
applies to
DevOps
IT4IT is just
about tooling
simplification
IT4IT is
dominated by a
single vendor
IT4IT is only
focused on IT
IT4IT does not
apply in my
organisation
IT4IT will not
deliver value
IT4IT is just
another
consultancy
gimmick

4. itSMF UK
Myths and rumours
IT4IT will replace
ITIL
IT4IT is
competitive to
ITIL
If you use IT4IT
you have to start
again with ITSM
IT4IT will replace
COBIT
IT4IT used out of
date
manufacturing
concepts
Only one value
stream of IT4IT
applies to
DevOps
IT4IT is just
about tooling
simplification
IT4IT is
dominated by a
single vendor
IT4IT is only
focused on IT
IT4IT does not
apply in my
organisation
IT4IT will not
deliver value
IT4IT is just
another
consultancy
gimmickX
X X X X X X
X X X X X

5. itSMF UK
IT4IT™For Managing the Business of IT – A Management guide
(page 5)
The IT4IT Reference Architecture should be used together with other standards and frameworks such as PMBOK Guide,
COBIT and ITIL
The IT Value Chain based IT operating model complements these existing standards and process best practices by
combining them into an overarching blueprint, in which enterprise architecture, portfolio management, project
management and service development are integrated with IT Service Management, enabling the IT function to be
managed from and end to end perspective
The IT4IT Reference Architecture’s Service Model, Information Model, Functional Model, and Integration Model add a
layer of prescriptive detail to COBIT and ITIL based processes, providing the IT function with requirements for selecting
and implementing interoperable IT solutions that support and automate activities with the IT function
This includes developing more flexible IT processes and IT management solutions and building stronger,
more fluid connections among employees and with customers and vendors

6. Consumer demands are rapidly changing; on-demand
One common ask - better, faster, cheaper and safer
Gen Z
2000-present
Children
The first generation never to have
experienced the pre-internet world
Millennials/Gen Y
1980-2000
Early teens to early 30s
Demanding, internet savvy, instant
gratification. The iPad generation
Gen X
1965-79
Early 30s to mid-40s
The ‘focused, keep your heads
down generation”
Baby Boomers
Pre 1965
Late-40s+
Regarded in the West as the “have
it all” postwar generation
itSMF UK

7. Business models are changing, and IT services must shift
You get what you are given
You get what you want, plus what you
didn’t know you needed
…and of course, must always be better, faster, cheaper and safer
itSMF UK

8. Day to day IT operations are evolving
Support multi-mode service delivery
Digital IT
Plan Source
OfferManage
New
Style
Traditional IT
Plan
Build
Run
Industrialized IT
Plan Build
DeliverRun
New
Tech
Reality: working smarter across the continuum and in all modes
itSMF UK

9. IT can no longer manage all services the same way
Core IT Fluid IT
Greater agility
Business
outcome-centric
New workloads, apps,
and experiences
Shorter cycle times
IT outcome-centric
Conventional
workloads & apps
Longer cycle times
Lower cost
itSMF UK

10. Typical look at the business of IT still has silos
Analyze and understand how to support the business by initiative
Velocity / requirements
Process
Tool
Core IT
Cloud
Process
Tool
DevOps
Process
Tool
Multiple
Suppliers / SIAM
Process
Tool
Security
Process
Tool
Mobility
Process
Tool
Context/usecase
itSMF UK

11. So is IT4IT the answer?

12. The Open Group® IT4IT™ standard to Run the Business of IT
IT Operating Model
Describes the structure of IT management
IT Reference Architecture
Prescribes the functional & information architecture
Consumer-centric service model
itSMF UK

13. Looking at IT4IT through the Value Chain lens
One IT4IT or many ?
P
r
o
c
e
s
s
T
o
ol
Core IT
Cloud
P
r
o
c
e
s
s
T
o
ol
DevOps
P
r
o
c
e
s
s
T
o
ol
SIAM
P
r
o
c
e
s
s
T
o
ol
Security
P
r
o
c
e
s
s
T
o
ol
Mobility
P
r
o
c
e
s
s
T
o
ol
Service
Portfolio
Component
Portfolio
Demand
Component
Proposal
Component
Policy
Component
Defect
Component
Requirement
Component
Project
Component
Test
Component
Build
Component
Source Control
Component
Change
Control
Comp.
Problem
Component
Incident
Component
Event
Component
Diagnostics &
Remediation
Component
Usage
Component
Chargeback /
Showback
Comp.
Strategy to
Portfolio
Requirement to Deploy Request to Fulfill Detect to Correct
Offer Mgmt.
Component
Offer Consumption Component
Service
Archite-
cture
Policy
Require-
ment
Scope
Agree-
ment
IT
Initiative
Portfolio
Backlog
Item
Source
Conceptual
Service
Blueprint
Concep-
tual
Service
Logical
Service
Blueprint
Test
Case
Defect
Offer
Service
Release
Build
Service
Catalog
Entry
Desired
Service
Model
Usage
Record
Fulfill-
ment
Request
Sub-
scription
Charge-
back
Contract
Request
Problem/
Known
Error
Incident
Event
Service
Monitor
Run
Book
RFC
Service
Monitoring
Comp.
Catalog
Composition
Component
Shopping
Cart
Enterprise
Architecture
Component
Service
Design
Component
Fulfillment
Execution
Comp.
Request
Rationalization
Component
Configuration
Management
Component
Release
Composition
Component
Service Level
Component
Service
Contract
Actual
Service
CIs
Service
Release
Blueprint
Build
Package
Build Package
Component
itSMF UK

14. One Lens, One Architecture, Many Perspective
Applying IT4IT
P
r
o
c
e
s
s
T
o
ol
Core IT
Cloud
P
r
o
c
e
s
s
T
o
ol
DevOps
P
r
o
c
e
s
s
T
o
ol
SIAM
P
r
o
c
e
s
s
T
o
ol
Security
P
r
o
c
e
s
s
T
o
ol
Mobility
P
r
o
c
e
s
s
T
o
ol
Service
Portfolio
Component
Portfolio
Demand
Component
Proposal
Component
Policy
Component
Defect
Component
Requirement
Component
Project
Component
Test
Component
Build
Component
Source Control
Component
Change
Control
Comp.
Problem
Component
Incident
Component
Event
Component
Diagnostics &
Remediation
Component
Usage
Component
Chargeback /
Showback
Comp.
Strategy to
Portfolio
Requirement to Deploy Request to Fulfill Detect to Correct
Offer Mgmt.
Component
Offer Consumption Component
Service
Archite-
cture
Policy
Require-
ment
Scope
Agree-
ment
IT
Initiative
Portfolio
Backlog
Item
Source
Conceptual
Service
Blueprint
Concep-
tual
Service
Logical
Service
Blueprint
Test
Case
Defect
Offer
Service
Release
Build
Service
Catalog
Entry
Desired
Service
Model
Usage
Record
Fulfill-
ment
Request
Sub-
scription
Charge-
back
Contract
Request
Problem/
Known
Error
Incident
Event
Service
Monitor
Run
Book
RFC
Service
Monitoring
Comp.
Catalog
Composition
Component
Shopping
Cart
Enterprise
Architecture
Component
Service
Design
Component
Fulfillment
Execution
Comp.
Request
Rationalization
Component
Configuration
Management
Component
Release
Composition
Component
Service Level
Component
Service
Contract
Actual
Service
CIs
Service
Release
Blueprint
Build
Package
Build Package
Component
Service
Portfolio
Component
Portfolio
Demand
Component
Proposal
Component
Policy
Component
Defect
Component
Requirement
Component
Project
Component
Test
Component
Build
Component
Source Control
Component
Change
Control
Comp.
Problem
Component
Incident
Component
Event
Component
Diagnostics &
Remediation
Component
Usage
Component
Chargeback /
Showback
Comp.
Strategy to
Portfolio
Requirement to Deploy Request to Fulfill Detect to Correct
Offer Mgmt.
Component
Offer Consumption Component
Service
Archite-
cture
Policy
Require-
ment
Scope
Agree-
ment
IT
Initiative
Portfolio
Backlog
Item
Source
Conceptual
Service
Blueprint
Concep-
tual
Service
Logical
Service
Blueprint
Test
Case
Defect
Offer
Service
Release
Build
Service
Catalog
Entry
Desired
Service
Model
Usage
Record
Fulfill-
ment
Request
Sub-
scription
Charge-
back
Contract
Request
Problem/
Known
Error
Incident
Event
Service
Monitor
Run
Book
RFC
Service
Monitoring
Comp.
Catalog
Composition
Component
Shopping
Cart
Enterprise
Architecture
Component
Service
Design
Component
Fulfillment
Execution
Comp.
Request
Rationalization
Component
Configuration
Management
Component
Release
Composition
Component
Service Level
Component
Service
Contract
Actual
Service
CIs
Service
Release
Blueprint
Build
Package
Build Package
Component
Service
Portfolio
Component
Portfolio
Demand
Component
Proposal
Component
Policy
Component
Defect
Component
Requirement
Component
Project
Component
Test
Component
Build
Component
Source Control
Component
Change
Control
Comp.
Problem
Component
Incident
Component
Event
Component
Diagnostics &
Remediation
Component
Usage
Component
Chargeback /
Showback
Comp.
Strategy to
Portfolio
Requirement to Deploy Request to Fulfill Detect to Correct
Offer Mgmt.
Component
Offer Consumption Component
Service
Archite-
cture
Policy
Require-
ment
Scope
Agree-
ment
IT
Initiative
Portfolio
Backlog
Item
Source
Conceptual
Service
Blueprint
Concep-
tual
Service
Logical
Service
Blueprint
Test
Case
Defect
Offer
Service
Release
Build
Service
Catalog
Entry
Desired
Service
Model
Usage
Record
Fulfill-
ment
Request
Sub-
scription
Charge-
back
Contract
Request
Problem/
Known
Error
Incident
Event
Service
Monitor
Run
Book
RFC
Service
Monitoring
Comp.
Catalog
Composition
Component
Shopping
Cart
Enterprise
Architecture
Component
Service
Design
Component
Fulfillment
Execution
Comp.
Request
Rationalization
Component
Configuration
Management
Component
Release
Composition
Component
Service Level
Component
Service
Contract
Actual
Service
CIs
Service
Release
Blueprint
Build
Package
Build Package
Component
Service
Portfolio
Component
Portfolio
Demand
Component
Proposal
Component
Policy
Component
Defect
Component
Requirement
Component
Project
Component
Test
Component
Build
Component
Source Control
Component
Change
Control
Comp.
Problem
Component
Incident
Component
Event
Component
Diagnostics &
Remediation
Component
Usage
Component
Chargeback /
Showback
Comp.
Strategy to
Portfolio
Requirement to Deploy Request to Fulfill Detect to Correct
Offer Mgmt.
Component
Offer Consumption Component
Service
Archite-
cture
Policy
Require-
ment
Scope
Agree-
ment
IT
Initiative
Portfolio
Backlog
Item
Source
Conceptual
Service
Blueprint
Concep-
tual
Service
Logical
Service
Blueprint
Test
Case
Defect
Offer
Service
Release
Build
Service
Catalog
Entry
Desired
Service
Model
Usage
Record
Fulfill-
ment
Request
Sub-
scription
Charge-
back
Contract
Request
Problem/
Known
Error
Incident
Event
Service
Monitor
Run
Book
RFC
Service
Monitoring
Comp.
Catalog
Composition
Component
Shopping
Cart
Enterprise
Architecture
Component
Service
Design
Component
Fulfillment
Execution
Comp.
Request
Rationalization
Component
Configuration
Management
Component
Release
Composition
Component
Service Level
Component
Service
Contract
Actual
Service
CIs
Service
Release
Blueprint
Build
Package
Build Package
Component
itSMF UK

15. One IT4IT Architecture reflecting the different perspectives
Velocity / requirements
Process
Tool
Core IT
Cloud
Process
Tool
DevOps
Process
Tool
Multiple
Suppliers / SIAM
Process
Tool
Security
Process
Tool
Mobility
Process
Tool
Context/usecase
Service
Portfolio
Component
Portfolio
Demand
Component
Proposal
Component
Policy
Component
Defect
Component
Requirement
Component
Project
Component
Test
Component
Build
Component
Source Control
Component
Change
Control
Comp.
Problem
Component
Incident
Component
Event
Component
Diagnostics &
Remediation
Component
Usage
Component
Chargeback /
Showback
Comp.
Strategy to
Portfolio
Requirement to Deploy Request to Fulfill Detect to Correct
Offer Mgmt.
Component
Offer Consumption Component
Service
Archite-
cture
Policy
Require-
ment
Scope
Agree-
ment
IT
Initiative
Portfolio
Backlog
Item
Source
Conceptual
Service
Blueprint
Concep-
tual
Service
Logical
Service
Blueprint
Test
Case
Defect
Offer
Service
Release
Build
Service
Catalog
Entry
Desired
Service
Model
Usage
Record
Fulfill-
ment
Request
Sub-
scription
Charge-
back
Contract
Request
Problem/
Known
Error
Incident
Event
Service
Monitor
Run
Book
RFC
Service
Monitoring
Comp.
Catalog
Composition
Component
Shopping
Cart
Enterprise
Architecture
Component
Service
Design
Component
Fulfillment
Execution
Comp.
Request
Rationalization
Component
Configuration
Management
Component
Release
Composition
Component
Service Level
Component
Service
Contract
Actual
Service
CIs
Service
Release
Blueprint
Build
Package
Build Package
Component

16. Real life examples

17. itSMF UK
Taking away pain…just happens to be IT4IT – Global Finance
True
Business
Pain
identified
Use Cases
associated
with pain
Potential
value
identified
Agile
approach
Regular
value
delivered
IT
reputation
improved
Business
Pain
removed

IT4IT was almost incidental
The focus was on removing pain
Regular delivery of value keeps stakeholders engaged
Business
Operation
Disruption

18. itSMF UK
IT4IT as the end goal (Global FMCG example)
Fantastic
Architecture
Superb road
maps
Happy
Architects
 IT not
delivering
the value
Unhappy
business

IT4IT viewed as the end goal rather than supporting the end goal
IT4IT evangelist
Without adoption value will not be realised
No mention of Value

19. itSMF UK
Focusing on Value Stream optimisation – Global Hi Tech
Electronics
Tools deep
dive
Identified
broken
value
streams
Increment
Improve
Optimise
Value
Streams
18 Month
Road
Map
Reduced
waste
IT4IT value stream optimisation key
Over Optimisation leads to systemic waste
Identifying the missing basics
Optimized
Tools

20. Factor of 11,000 reduction of
security events
Arcsight ESM with D2C
Talk this language – Business and IT Execs listen !
50% faster release of
applications
Continuous Release & Deployment with R2D
30% business continuity
improvement
Closed Loop Incident Management with D2C
$1,000,000+ saving on
business efficiency
Self Service Automated Request Fulfilment with R2F
Detect root cause:
36h*5FTE  ½h*1FTE
Operations Analytics with D2C
45% Support Cost reduction
Retirement of legacy applications aligned to new
strategic delivery with S2P
Increase speed of fulfilment by
20% resulting in 5% increase in
CSAT
Automation of fulfilment Process with R2F
itSMF UK

21. Recommendations

22. Recommendations (continued)
Value Stream optimisation
Remember over optimisation leads
to systemic waste
Formal IT4IT education is valuable
We do not need to train the world in
IT4IT
At last we have a reference
architecture for running the business
of IT
But keep it in context …. Its not the
law…. Its not religion
Start to have conversations with
your vendors about IT4IT
Remember the standard was only
released in October 2015
Start thinking value and avoid pure
IT Technical “speak”
The business will always listen
when you talk value itSMF UK
Think Big Start Small

23. Thank you and Questions
itSMF UK