1. TM*
Online Policy Primer
By T. G.
NET23 SP4 2009
Sources for this page
* BloggerTM is a Registered Trademark of GoogleINC.
http://www.google.com/permissions/brand_terms.html
http://www.blogger.com
2. Things to know
before you accept
the
Image by Anne Marie Helmenstine
Terms of Service
at TM*
Sources for this page
* BloggerTM is a Registered Trademark of GoogleINC.
http://www.google.com/permissions/brand_terms.html
http://www.blogger.com
Helmenstine, A. (nd) http://chemistry.about.com/od/healthsafety/ig/Laboratory-Safety-Signs/Do-Not-Enter-Sign.htm
3. How secure is your
information?
Image from www.freefoto.com
4. Blogger requires your
TM
personal information
before you can register
Image from www.freefoto.com
5. What happens after that?
Where does it go?
Image from www.freefoto.com
When you create work on Blogger ...
TM
Who owns it?
Who can see it?
Who can use it?
6. Are you bound by laws?
Do you
have
rights?
Image from www.freefoto.com
7. Part 1: History
What is ?
TM
Who can join TM ?
What is a blog?
Image by PixelMixer
Image by PixelMixer
Sources for this page
*BloggerTM is a Registered Trademark of GoogleINC
Images by PixelMixer from http://www.freeiconsdownload.com/Free_Downloads.asp?id=597
Blogger image http://www.iconspedia.com/icon/blogger-logo-4346.html
Blogger image http://www.blogger.com
8. What is TM ?
Free tool for creating blogs
Voted “Best Blogging Host 2008”
Company based in California USA
Sources for this page
* BloggerTM is a Registered Trademark of GoogleINC
http://blogger.com/terms.g
http://www.merriam-webster.com/dictionary/blog
http://bloggerschoiceawards.com
9. Who can join TM ?
Anyone 13 years +
No parental consent
required
Users must
agree to Terms
of Service
Sources for this page
* BloggerTM is a Registered Trademark of GoogleINC
http://blogger.com/terms.g
http://chemistry.about.com/od/healthsafety/ig/Laboratory-Safety-Signs/Danger-Sign.htm
10. 13 yrs =
Yet Australian Federal Law =
MA15+ movies = 15 years old
TM
?
Buy alcohol = 18 years old
R18+ movies = 18 years old
NSW Full Drivers Licence =
Minimum age 19 years old
Sources for this page
Australian Federal Law. http://www.oflc.gov.au
* BloggerTM is a Registered Trademark of GoogleINC.
http://www.blogger.com
NSW Driver Licence. http://www.rta.nsw.gov.au
11. Blogger
community
content may
be unsuitable
for minors Image by Anne Marie Helmenstine
However,
- the content of blogs content that
is not monitored by exploits child
safety is not
Google
tolerated
TM
Sources for this page
http://www.blogger.com/terms.g
http://www.blogger.com/content.g
Helmenstine, A. (nd) http://chemistry.about.com/od/healthsafety/ig/Laboratory-Safety-Signs/Do-Not-Enter-Sign.htm
12. What is a blog?
short for “web-log”
informal public online journal
Image by PixelMixer
used for business, education, personal and other
purposes
blogs express personal views; contains links;
Image by PixelMixer
allow reader comments
see Bloggers Choice Awards for examples
Sources for this page
Definition: http://www.merriam-webster.com/dictionary/blog
Mercado-Kierkegaard, S (2006) “Blogs, lies, and the doocing: The next hotbed of litigation?”
Computer Law & Security Report Volume 22, Issue 2, 2006, Pages 127-136
Images by: PixelMixer from http://www.freeiconsdownload.com/Free_Downloads.asp?id=597
http://bloggerschoiceawards.com
Telk, J., (nd) “The Popularity of Blogs”. Retrieved October 11, 2009 from
http://ezinearticles.com/?The-Popularity-of-Blogs&id=1069430
13. 2. Conditions & Use
Where are the TM Terms of Service?
Freedom of expression & Censorship
Privacy, Copyright & Ownership
Surveillance & Legal implications
Sources for this page
* BloggerTM is a Registered Trademark of GoogleINC.
http://www.blogger.com
14. Terms of Service
TM is owned by TM
...so you need to agree to 4 documents:
1. Blogger Terms of Service
2. Blogger Content Policy
3. Google Terms of Service
4. Google Privacy Policy
Sources for this page:
*BloggerTM is a Registered Trademark of GoogleINC
http://www.blogger.com/terms.g
http://www.blogger.com/content.g
http://www.google.com/accounts/TOS
http://www.google.com/privacypolicy.html
15. TM
Terms of Service
Be 13 years +
Accept all 4 Terms of Service PLUS any future
amendments
Responsible for all content in your own name
Abide by all laws, rules, regulations in your
local, state, national area PLUS applicable
international and USA laws
Legal proceedings = held solely in Santa Clara
County, California, USA
Google can refuse service anytime without
TM
providing a reason Sources for this page
*BloggerTM is a Registered Trademark of GoogleINC
http://www.blogger.com/terms.g
16. TM Content Policy
Freedom of speech, communication and self-expression
are encouraged
Personal and sensitive information about another person
is not allowed
Impersonating another person is not allowed
Boundaries: blogs displaying adult nudity or that threaten
child safety are not permitted in compliance to applicable
laws
Blogs can be labelled “Adult Content”
“Hate speech”, “crude content”, “illegal activities”, “spam”
and “violence” are not tolerated Sources for this page
*BloggerTM is a Registered Trademark of GoogleINC
http://www.blogger.com/content.g
17. TM Terms of Service
The personal identification and contact
information you use for registration must be
accurate
Google can cancel your account at any time
TM
without prior consent
Google can change their Terms of Service at
TM
any time without notification
Google is not responsible for your content or
content provided by 3rd party applications
Sources for this page
*GoogleTM is a Registered Trademark of GoogleINC
http://www.blogger.com/terms.g
http://www.blogger.com/content.g
http://google.com/accounts/TOS
http://google.com/privacy
18. TM Privacy Policy
Google collects and stores your personal information
TM
when you register to use a Google product TM
Google can access or reveal your personal information
TM
and communications if required by law or for any other
reason...
Brown and Muchira (2004) found that although internet
users were concerned about privacy issues, the chance to
win a prize often led to personal information being
submitted for marketing purposes
Sources for this page
*GoogleTM is a Registered Trademark of GoogleINC
Google Privacy Policy. http://www.google.com/privacypolicy.html
Brown, M., & Muchira, R. (2004). Investigating the relationship between Internet Privacy Concern and Online
Purchase Behavior. Journal of Electronic Commerce Research, 591, 62-70.
Retrieved October 24, 2009 from: http://www.csulb.edu/web/journals/jecr/issues/20041/Paper6.pdf
Image from www.freefoto.com
19. Privacy Policy
Image from www.freefoto.com
“Internet privacy policies describe an
organisation’s practices on data collection,
use, and disclosure.” (Earp et al, 2005)
The responsibility for privacy ultimately rests
with the individual. (Goettke & Christiana, 2007)
Sources for this page
* Earp, J., Anton, A., Aiman-Smith, L., & Stufflebeam, W. (2005). Examining Internet Privacy Policies Within the Context of User
Privacy Values. IEEE Transactions on Engineering Management, Vol. 52. NO. 2, MAY 2005.
Retrieved October 24, 2009 from: http://citeseerx.ist.psu.edu
*Goettke, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites. Computer Science 199r: Special Topics in
Computer Science Computation and Society: Privacy and Technology.
Retrieved October 24, 2009 from: http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf
20. TM
Privacy and Surveillance
Google collects “Cookies” - small data files
TM
which collect where you go on the internet;
how long you are there;
and what you do, “for research and marketing
purposes” (McCullagh et al, 2007)
Google keeps this information
TM
for 30 years
Sources for this page
*GoogleTM is a Registered Trademark of GoogleINC
http://www.blogger.com/terms.g
http://www.blogger.com/content.g
http://google.com/accounts/TOS
http://google.com/privacy
21. can TM
change their Policies
at any time in the
future
Image by Anne Marie Helmenstine
without informing Image by Joe Paduda
Sources for this page users
*GoogleTM is a Registered Trademark of GoogleINC
http://www.blogger.com/terms.g
http://chemistry.about.com/od/healthsafety/ig/Laboratory-Safety-Signs/Generic-Warning-Symbol.htm
http://www.joepaduda.com/scrambled-toast-crystal-ball.jpg
22. Freedom of Expression
You are responsible for the content
posted under your username
Blogger and Google are not
TM TM
responsible for and do not monitor
blog content
Content may be “...offensive,
harmful, inaccurate or otherwise
inappropriate...”
“...caution, common sense and
Image from www.freefoto.com
proper judgment...” need to be
exercised when using Blogger.com Sources for this page
http://www.blogger.com/terms.g
http://www.blogger.com/content.g
23. Censorship
There are no restrictions to
your original content
uploaded to Blogger.com
Google is not responsible
TM
for user content
Blogs cannot contravene
any laws...so violence,
crude or sexually explicit
images, hate speech, and
content which threatens Image from www.freefoto.com
child safety are not allowed Sources for this page
http://www.blogger.com/terms.g
http://www.blogger.com/content.g
24. Copyright
Any use of Google and Blogger
TM TM
trademarks need to verify the
ownership of Google to those products
TM
with no misrepresentation
Users “represent and warrant that [they] Image by Fastfission
have all rights, power and authority...”
to upload all the content posted under
their username
If a user feels that their own copyright
has been “infringed on the Service”
Sources for this page
they can file an infringement notice http://www.blogger.com/terms.g
http://www.google.com/permissions/guidelines.html
http://www.google.com/blogger_dmca.html
Image by Fastfission http://commons.wikimedia.org/
wiki/File:Examine_copyright_icon.png
25. Copyright
You retain copyright...but
Google is free to use,
TM
“...reproduce, adapt, modify,
translate, publish, publicly
perform and distribute any Image by Fastfission
Content which you submit,
post or display on or
through, the Services.”
Sources for this page
*GoogleTM is a Registered Trademark of GoogleINC
http://www.blogger.com/terms.g
http://www.blogger.com/content.g
http://google.com/accounts/TOS
http://google.com/privacy
26. Ownership
All original information generated by a user is
owned by that user
Users agree that they will not use Google and TM
Blogger files and data for misrepresentation
TM
or illegal activity
Users agree that they will not contravene any
copyright laws
Google is not responsible for any user
TM
content published on their service sites
Sources used for this page
http://www.blogger.com/terms.g
http://www.blogger.com/content.g
http://www.google.com/accounts/TOS
27. Surveillance
Google has the right to collect your
TM
information and distribute it for their purposes
Google claims that it uses the information to
TM
improve their services
Publishing information on a site like Blogger TM
leaves your content open to the public...be
wary of what you share online
Sources used for this page
http://www.blogger.com/terms.g
http://www.blogger.com/content.g
http://google.com/accounts/TOS
http://google.com/privacy
28. Legal Implications
BloggerTM users agree to abide by all
applicable local, state, national, international,
Californian and USA laws on the site and
related services
A user’s account can be terminated at any
time for no reason
It is important to make sure you do not reveal
sensitive information about a person or
business/organisation (Mercado-Kierkegaard, 2006)
Sources used for this page
http://www.blogger.com/terms.g
http://www.blogger.com/content.g
http://google.com/accounts/TOS
http://google.com/privacyMercado-Kierkegaard, S. (2006). Blogs, lies and the doocing: The next hotbed of litigation?. Journal of Computer, Law &
Security Report, Volume 22, Issue 2, 2006, 127-136. Retrieved October 24, 2009 from: http://www.sciencedirect.com.dbgw.lis.curtin.edu.au/
29. References
Image from http://www.freefoto.com
(2006). Six Tips to Protect Your Search Privacy.
Retrieved October 24, 2009 from: http://www.eff.org/wp/six-tips-protect-your-search-privacy
Blogger and Google Terms of Service Agreements: http://www.blogger.com/terms.g
http://www.blogger.com/content.g
http://www.google.com/accounts/TOS
http://www.google.com/privacypolicy.html
Barbaro, M., & Zeller, T. (2006, August 9th). A Face Is Exposed for AOL Searcher No. 4417749. New York Times.
Retrieved October 24, 2009 from: http://www.nytimes.com/2006/08/09/technology/09aol.html
Brown, M., & Muchira, R. (2004). Investigating the relationship between Internet Privacy Concern and Online Purchase Behavior. Journal of
Electronic Commerce Research, 591, 62-70.
Retrieved October 24, 2009 from: http://www.csulb.edu/web/journals/jecr/issues/20041/Paper6.pdf
Earp, J., Anton, A., Aiman-Smith, L., & Stufflebeam, W. (2005). Examining Internet Privacy Policies Within the Context of User Privacy Values. IEEE
Transactions on Engineering Management, Vol. 52. NO. 2, MAY 2005.
Retrieved October 24, 2009 from: http://citeseerx.ist.psu.edu
Goettke, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites. Computer Science 199r: Special Topics in Computer Science
Computation and Society: Privacy and Technology. Retrieved October 24, 2009 from: http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf
McCullagh, D., Pasquale, F., & Wong, N. (2007). Privacy Advocates Wary of Google Tactics.
Retrieved October 24, 2009 from http://www.npr.org/templates/story/story.php?storyId=11159716
Mercado-Kierkegaard, S. (2006). Blogs, lies and the doocing: The next hotbed of litigation?. Journal of Computer, Law & Security Report,
Volume 22, Issue 2, 2006, 127-136. Retrieved October 24, 2009 from: http://www.sciencedirect.com.dbgw.lis.curtin.edu.au/
Mercado-Kierkegaard, S. (2005). How the cookies (almost) crumbled: Privacy & lobbyism. Journal of Computer Law & Security Report,
Volume 21, Issue 4, 2005, Pages 310-322
30. You still want to Blog?
Be wary of the amount and type of information
you make publicly available on a blog
Searching for information on a data base is
recorded and saved by search engines
(Barbaro & Zeller, 2006)
Check your privacy settings regularly
Do not share blog content which you wouldn’t
readily discuss in daily conversations Image from www.freefoto.com
Good Luck :)
(2006). Six Tips to Protect Your Search Privacy.
Retrieved October 24, 2009 from: http://www.eff.org/wp/six-tips-protect-your-search-privacy
Barbaro, M., & Zeller, T. (2006, August 9th). A Face Is Exposed for AOL Searcher No. 4417749. New York Times.
Retrieved October 24, 2009 from: http://www.nytimes.com/2006/08/09/technology/09aol.html