Gamification
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A talk on the history and process of Gamification.
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Gamification
- 1. GAMIFICATION The use of game elements and game design techniques in non-game contexts.
- 2. 1912
- 4. Thomas W. Malone James Paul Gee
- 5. 2002 Private- Academic - Military
- 8. 2003 Nick Pelling and the gamification of consumer products.
- 9. 2005 - 2008 Gamification services for companies
- 11. Kevin Werbach, Wharton School 2012
- 12. Thinking HOW TO GAMIFY YOUR PROJECT
- 13. Thinking “ I AM A GAME DESIGNER” Approaching things like a game designer means that you will have a different orientation than if you were, say, a business manager.
- 14. Thinking PARTICIPANTS ARE PLAYERS. Subtly different from thinking of them as users or consumers.
- 15. Thinking PLAYERS PLAY Get your players playing. Keep them playing.
- 17. Thinking DEFINE What is the desired out come? What will determine success or failure? Emphasize the end goal rather how you will achieve it.
- 18. 2000 Dennis Crowley – Alex Rainart
- 19. 2005
- 20. 2007 Dennis Crowley – Naveen Selvadurai
- 21. Thinking DELINEATE What do you want your players to do? Specifically.
- 23. Thinking What metrics will allow you to measure them?
- 27. Thinking Dynamics (The why) How the game make sense: Narrative, Constraints, Emotions, Purpose, Relationships.
- 34. Thinking Dynamics Mechanics (The how) The verbs: Challenges, Competitions, Chance, cooperation, feedback, resource acquisition, rewards, transactions, win states.
- 39. Thinking What kind of feedback will players receive?
- 41. Thinking What kind of feedback will players receive?
- 46. Thinking The best example is not the one that uses the most elements but the one that uses elements most effectively. Dynamics Mechanics Elements
- 48. GAMIFICATION The use of game elements and game design techniques in non-game contexts.
- 49. Thinking “In every job that must be done, there is an element of fun. You find the fun and snap! The job is a game.” -Mary Poppins