Objectification is one of main topic to be discussed in the current scenario. Here i have discussed various impacts of objectification and ways to combat. Women in general is discussed in dept.

1. What are the main female
characteristics??

3. What is an Object?
What is Thought or feeling?
What is Sexual?

4. • Object
– a material thing that can be seen and touched
– a person or thing to which a specified action or
feeling is directed
• Thought/Feeling
– an idea or opinion produced by thinking, or
occurring suddenly in the mind
– an emotional state or reaction
• Sexual
– relating to the instincts
– physiological processes, and activities connected
with physical attraction or intimate physical
contact between individuals

5. How are we portrayed?

7. What are the problems we face as
a women???

9. Can any one say that you haven’t been
harassed?

10. Obviously!!! YES

11. So here comes our topic!!

12. Meaning and concept of body
objectification
Combating female body
objectification
By
SHAMBAVI YOGANANDHAN B.TECH, B.Ed

13. Activity 1
• Take out your mobiles
• Type as “Objectification” in your browser
• What is the result??
– How are women portrayed?
– How are men portrayed?
– Where do we find ourselves?

14. What is Objectification?
“objectification is making into an object one
who is not an object but a person. this is
done by conferring the properties of an
object onto a person. making someone
into something.”
– Sam Hawkins, University of Illinois at Chicago

15. Objectification
• Seeing or treating a person, usually a woman,
as an object, devoid of their feelings
• Targeted at women and reduces them to
objects of sexual pleasure and gratification
• Focus: Sexual objectification
• Dehumanization

16. Women as object

17. Men as object

18. Sexual Objectification
• Treating a person as an
– Instrument of sexual pleasure
– Commodity or an object without regard to their
personality or dignity
• Examined at
– Level of society
– Behavior of individuals
• Feminist - deplorable and important role in
gender inequality

20. Sexual objectification - Common
situations

21. • Gazing or leering at women’s bodies
• Sexual comments about women’s bodies
• Whistling or honking the car horn at female
passerby
• Taking photographs of women bodies and
body parts with cell phone
• Exposed to sexualized media imagery or
pornography
• Sexual harassment
• Sexual violence
• Rapes

23. How are women exposed?

24. Two arena
• Actual interpersonal encounters
• Media encounters
Actual interpersonal encounters
• Interactions with familiar ones (family, friends,
colleagues, employers and acquaintances)
– Hearing sexually degrading jokes about women
– Being sexually harassed
– Being called sexual names
– Being victim of unwanted sexual advances

26. Media encounters
– Prime-time television programs
– Sports programs
– Television commercials
– Cartoons and animation
– Internet
– Music videos and music lyrics
– Video games
– News paper and magazines
– Cell phone applications
– Billboards

28. Advertisements
• The "Ideal" Woman in Advertising -
Advertising, marketing, and the fashion
industry have created a new type of woman
that does not exist in the real world. You
know here very well, but let's look at her main
features:

29. Her features
• This woman has no wrinkles, blemishes or scars;
her skin is perfect.
• She has impossibly long, smooth, and shapely
legs.
• Her waist so small it would make a Barbie doll
jealous.
• She has a head of silky, radiant hair
• Her eyes are dazzlingly bright
• Her teeth are beyond white. They are straight,
perfect, and almost unreal

32. Self Objectification

33. • Women start to internalize the message that
they are not individual human beings, but
objects of beauty, pleasure, and play for men,
and they start to look at themselves and their
bodies as such
• Objectification ↔ self-objectification
• Thinking that they should look and act like the
women in the media are portrayed

34. Recent study
• Girls – decrease in body objectification as they
matured over the course of adolescence
• Feel pressured to self-objectify as they enter
adolescence and resist this tendency as they
develop

35. Combating female body
objectification

36. • What is combating?
– Take action to reduce or prevent (something bad
or undesirable)
• What measures would you all state to reduce
female body objectification?

37. Talking with the child
• Focus on internal values rather than external
appearance

38. Monitoring the child’s media and
product use

39. Building a community
• Community of support, that promotes other
characteristics as valuable

40. Showing a child a variety of healthy
body types
Thinness Healthy
• Show children what real health looks like

41. Monitoring the comments that you
make about your own and other
bodies
• Children model the behaviors and statements
they see and hear from their parents

42. Harassment!!!!!
• Why do you think harassment happens??
– Baby thrown to death in rape case to shock India
– Girl, 7, Raped, Choked By Neighbor In Chennai
– 3-Year-Old Found Dead Near Chennai, Mouth
Stuffed With Cloth
– Nirbhaya - Delhi Gang rape and murder case

43. THANK YOU