As companies accelerate their use of big data in the pursuit of business value, they must address the moral and ethical implications or risk alienating the very people they seek to serve.
18. But don’t let Big Data risks keep you
from innovating tweet this
19. Global survey finds that about two-thirds of people
are willing to share data in exchange for benefits.
Data: Designing for TransparencySource: Timothy Morey, Theodore “Theo” Forbath & Allison Schoop
From: “Customer Data: Designing for Transparency and Trust”, May 2015, HBR
27. Hamburg Port Authority
SAP enabled real-time freight traffic management,
reduced idle-time for drivers, and increased
container turn-over without increasing size of port.
32. Should we vs. can we
Use social media data to
detect unemployment
benefit fraud
Sensors in rental car to
warn drivers of
dangerous driving
? Use voice profiling to
decide who gets hired
? Establish mood,
personality and users’
state of mind
? Identify specific customer
behaviors that could
compromise their
personal lives
35. Thank you
Nancy Fessatidis
Head of Big Data Analytics
nancy.fessatidis@sap.com
Twitter: @NancyFessatidis
Continue the conversation on Twitter with hashtag
#BigDataAnalytics
Find out more of what SAP is doing in Big Data at
www.sap.com/bigdata
Check out the Data Science Association’s “Data Science
Code of Professional Conduct” at
www.datascienceassn.org/code-of-conduct.html
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morality-balancing-business-value-and-business-values