A marketing campaign developed, launched, and analyzed for a health services company in Central Florida.
Presentation Video Links:
Slide 16: Grand Opening: https://youtu.be/gRhOHZfIzgQ
Slide 17: Guerrilla Marketing: https://youtu.be/ij8ws-niilw
Slide 33: Thank you: https://youtu.be/ZuNYFhbzZiA
Raquel Whedbee Marketing Campaign Fall 2019 UCF Digital Media Marketing
1. Academic Project:
Marketing Campaign for Sugar10 Health
Raquel Whedbee
raquel.whedbee@knights.ucf.edu
Digital Media Marketing
Professor Goldstein
Fall 2019
University of Central Florida
Raquel Whedbee 1
2. Outline:
Slides 3-5
Campaign Guidelines
Slides 7-34
PowerPoint Slides for the In-Class Presentation of the Project
• Pitching the Professor, CEO/Founders of Sugar10 Health, Guest
Speakers in Digital Marketing, and Classmates
To view the videos on the slides, I provided links here and on those slides
• Video on Slide 16: Grand Opening: https://youtu.be/gRhOHZfIzgQ
• Video on Slide 17: Guerrilla Marketing: https://youtu.be/ij8ws-niilw
• Video on Slide 33: Thank you: https://youtu.be/ZuNYFhbzZiA
Raquel Whedbee 2
3. Marketing Campaign:
Sugar10 Health
• Healthcare Company
Focus of the Campaign
• Brand Awareness
• Conversion
Marketing Tactics
• Social Media Marketing
• Guerrilla Marketing
• Online Advertising
• Public Relations
Raquel Whedbee 3
5. Provided With:
• Sugar10 Health
Collateral
• Target Demographic
• Invitation to Sugar10
Health’s Grand
Opening Event
Raquel Whedbee 5
6. The Following Slides are from the In-Class Presentation
of the Marketing Campaign for Sugar10 Health
Presentation Date: November 7, 2019
All photos used in the presentation were from posts on
the Social Media Accounts created for the Marketing
Campaign
Raquel Whedbee 6
