Management experience, in national and international context, with considerable skills in the Development of Information Technologies, Operations Management, Process Management, Quality Management, Planning and Project Management, Digital Transformation and General Management. Experience in the design and implementation of change processes, team motivation, genuine commitment to quality and results oriented. Consolidated capacity in leadership, negotiation, flexibility, resilience, creativity, customer orientation and complex problem resolution. Senior Consultant and Entrepeneur, since March 2011, several national and international projects, Citypost Portugal and Ireland. Developing strategies to implement new products and services, developing and implementing processes, motivating people, defining objectives and always looking for better solutions that can add value and increase the “bottom line”. Keynote Speaker in International Business, Human Resources Management, Digital Trnasformations and Operations Management. System Auditor for the Accreditation of Continuing Engineers Education, Engineers Association (Ordem dos Engenheiros) since 2014. Creation of the Blog Pássaro no Ombro® in November 2017. In full activity and growing, integrated in the most known social networks. Some milestones available in Facebook page. Responsable, period 2015-2016, for the Project Production of the Telephone Directories for Universal Service in partnership with CityPost and PT/Meo. Consultant for the strategic issues concerning Cuba Yelow Pages. Responsible for the analysis, study and recommendations, in order to enable “Páginas Amarillas” to create sustainable strategies. Evaluation and discussion during the Conference, in La Habana, April 2016, “El Futuro de Páginas Amarillas”. Owning the trademark We Make It Happen Senior Consulting® and an online platform to offer senior consultancy: http://makeithappenconsulting.com/. . Owner of Portugal is Paradise® trademark, which intends to attract foreigners to live in Portugal. Developing the online platform http://www.portugalisparadise.com and Social Media presence. At the end of 1st year, the site was at top of the search results and more than 10.000 Fans in Facebook.

1. CURRICULUM VITAE
Name: Pedro Joel de Jesus Fidalgo
Address: Rua das Galés, Nr 1, 1º B. , 1990-612 Lisboa
Telephone: 00.351.966.345.537
E-mail: pedro.fidalgo@sapo.pt
PROFESSIONAL EXPERIENCE
Management experience, in national and international context, with considerable skills in
the Development of Information Technologies, Operations Management, Process
Management, Quality Management, Planning and Project Management, Digital
Transformation and General Management.
Experience in the design and implementation of change processes, team motivation,
genuine commitment to quality and results oriented.
Consolidated capacity in leadership, negotiation, flexibility, resilience, creativity, customer
orientation and complex problem resolution.
Senior Consultant and Entrepeneur, since March 2011, several national and international
projects, Citypost Portugal and Ireland. Developing strategies to implement new products
and services, developing and implementing processes, motivating people, defining
objectives and always looking for better solutions that can add value and increase the
“bottom line”.
Keynote Speaker in International Business, Human Resources Management, Digital
Trnasformations and Operations Management.
System Auditor for the Accreditation of Continuing Engineers Education, Engineers
Association (Ordem dos Engenheiros) since 2014.
Creation of the Blog Pássaro no Ombro® in November 2017. In full activity and growing,
integrated in the most known social networks. Some milestones available in Facebook page.
Responsable, period 2015-2016, for the Project Production of the Telephone Directories for
Universal Service in partnership with CityPost and PT/Meo.
Consultant for the strategic issues concerning Cuba Yelow Pages. Responsible for the
analysis, study and recommendations, in order to enable “Páginas Amarillas” to create
sustainable strategies. Evaluation and discussion during the Conference, in La Habana, April
2016, “El Futuro de Páginas Amarillas”.
Owning the trademark We Make It Happen Senior Consulting® and an online platform to
offer senior consultancy: http://makeithappenconsulting.com/. .
Owner of Portugal is Paradise® trademark, which intends to attract foreigners to live in
Portugal. Developing the online platform http://www.portugalisparadise.com and Social
Media presence. At the end of 1st year, the site was at top of the search results and more
than 10.000 Fans in Facebook.
General Manager CityPost Portugal, a company providing postal delivery services since July
2010 until March 2011. Implementation of management by objectives , creation of KPI´s
and tools to a more efficient and reliable control, namely Information Technologies
throughout the processes. Significant improvements in the processes, increasing
productivity, reducing costs, improving quality, which enable to get a full exclusivity
contract to distribute Yellow Pages and Telephone Directories (White Pages) competing
with CTT and Mediapost. As a result the revenue growth 100%.
Training Consultant, in Print training area, in partnership with PIRA International, from
March until June 2010

2. CV Pedro Fidalgo Página 2
Print and Distribution Director, Páginas Amarelas, SA (PA) (Yellow Pages), Truvo Group,
from January 2003 until March 2010.
Management of a 5 people team, 3 of them as direct reports. Management of the different
entities involved in the Print and Distribution Process (more than 10): Publishers,
Distributors, Call Centers and Transportation Services. The Distribution is addressed and
made at national level, involving the work of about 500 persons as a whole.
Main areas of intervention
 Procurement of raw-materials and International Negotiation (member of the
International Council for purchasing paper from Truvo, since its foundation in 1986).
Paper purchase volume is around 6 M Euros.
 Planning and Logistics Control of Raw-materials (10,000 tons paper per annum)
and Finished Product (6 million books per annum).
 Planning, Control and Production and Distribution Quality Assurance Process.
o Significant impact on cost and delivery time reduction.
o Establishment of quality assurance procedures.
o Level of satisfaction with the distribution process, 98%.
o Print quality perceived by customers, 99%.
o Member of the Council for Graphics Quality responsible for the Print Book
Production Quality Award.
 Distribution Management
o Designed and implemented strategies which allowed to improve service levels
and reduce costs, finding alternative business partners and finally ending the 40
years monopoly in the distribution of Directories.
 The outcome was the introduction of a new "player" on the Portuguese
market, which allowed for greater flexibility and competitiveness,
resulting in significant cost reductions and quality improvement.
 In the 2nd year, cost reduction exceeded 2 M euros.
o Implementation of new distribution channels, business process re-engineering
and new information systems.
 Implementation of SAP in Finished Product Warehouse management.
 Implementation of Business Intelligence Systems for creating
Distribution Lists (Set Analyser e Business Objects).
 Development of decision support planning systems, using
multidimensional analysis techniques.
Reorganization Project of the Graphic Design and Publishing Department (in
accumulation) at PA, from October 2006 until June 2008.
Responsible for the various teams, involving about 30 persons, who performed the creation
and graphic composition of all advertisements for print and online products, includind
pagination and revision (about 40,000 advertisement proposals and finished
advertisements, over 20,000 pages produced per annum).
 Created and implemented new management strategies in this Department which
permitted to improve performance and quality and to reduce costs.
o Coordinated the Implementation of a new software tool for the pagination of
books that are part of Páginas Amarelas (Yellow Pages) portfolio. Made up for the
lost time of the Project by motivating people and negotiating with external
partners. PA (Yellow Pages) was considered a reference within Truvo due to its
success, the introduced innovations and improvements which have shown returns
in quality and costs.
o Improved the levels of quality perception and Customer satisfaction as well as the
productivity level of all Department areas, which was increased by nearly 10% and
the respective unit costs were reduced by more than 20%.

3. CV Pedro Fidalgo Página 3
o Cooperated in the design of new products and respective implementation,
adjusting production capacity to demand levels.
o Implemented a Quality Improvement Award with a view to promoting and
improving quality and to developing conditions for greater creativity and
innovation.
o Created and implemented a Protocol with the Polytechnic Institute of Tomar in
order to share experiences and knowledge within the scope of said Award.
o Practiced coaching and developed the skills of the Department's professionals, in
particular department heads, making them more autonomous. According to the
Employee Opinion Survey, motivation increased significantly.
 Integration of the Book Production Service (7 people) in the above mentioned
Department.
o Implemented a knowledge management and sharing system.
o Optimized functional synergies and improved motivation.
Print and Operations Planning Director at PA (Yellow Pages). From May 1998 until
December 2002, created and developed management planning and control systems and
models.
Procurement of Raw-materials, International Negociation and Raw-material Logistics.
Responsible for the Production Quality Assurance Process.
Planning, Quality and Logistics Director of PA Printing Unit, Imprimarte (92 persons), from
October 1984 until May 1998.
Managed a team of 12 people with responsibility across the whole company.
Acted as leader of several process automation projects and cost reduction programmes.
Implemented industrial process control and monitoring systems, designing and
implementing KPIs.
Responsible for improving quality and environmental management systems and for
Occupational Health and Safety.
Member of the working group that participated in the Re-engineering Project at Páginas
Amarelas (PA) in 1996.
At PA, multinational company of ITT World Directories (Truvo at present), created and
managed the Data Processing and Systems Department (IT Development & IT Operations),
from October 1979 until 1984.
Systems Analyst and Project Manager, at Lisnave, 1975/79, Data Processing and Planning
Department. Responsible for various projects in industrial and commercial area, logistics
and social facilities.
Programming languages, Fortran, Cobol, Basic and PL1.
Compulsory Military Service, as Chivalry Officer, 1973/75.
Trainer and instructor at Lisnave, Training Department, 1972/73.
Responsible for the purchasing, acountability and administrative areas, at Júlio Sancho
Quirino, Herdºs, Ldª, Graphics company, 1968/72.
TEACHING ACTIVITIES
Associate Professor at Escola Superior de Gestão e Tecnologia (Management and
Technology School) in Santarém (in accumulation) from October 1991 until October 2002.
Teacher in several disciplines within the scope of the Degree in Business Management.

4. CV Pedro Fidalgo Página 4
Multiple participation as an exam jury member and as advisor to work, as well as in Study
Committees and Institutional Restructuring Committees.
Coordinator of the Scientific Area of Business Information Technology, 1999/2002.
Creation and development of several systems and simulators either as a teaching support
or in companies having protocols with the School.
Assistant Professor in Mathematics at Universidade Técnica de Lisboa (Technical University
of Lisbon) , Economy Program (in accumulation). 1972/73.
ACADEMIC CREDENTIALS
Graduated in Industrial Chemical Engineering, Production and Technology branch, from
Instituto Superior Técnico, in 1971/72.
Postgraduation in Business Management (MBA), ISCTE, 1988/89.
Advanced Management Programme from London Business School, 1991.
Advanced Programme for Senior Executives from Ashridge Business School, 2001.
Specialist Degree in the Cientific Area of Managemant and Administration, conferred by
Institutos Politécnicos de Lisboa, Santarém and Tomar, 2013.
OTHER QUALIFICATIONS
Quality Auditor Course, Bureau Veritas, 1998.
Systems Analysis (certified by the National Computing Centre in London), 1977
Project Management, Hoskyns, 1978.
Management Skills - London Business School, 1986.
Leadership and Authority - American Management Association, 1991.
Negotiation Skills - London Business School, 1992.
Executive Tutorial on Information Systems, Prof Amândio Vaz Velho, 2003.
Developing Leadership Skills and Team Work, Homens & Sistemas, 2005.
Senior Member and Professional Degree of Specialist in Engineering and Industrial
Management, Ordem dos Engenheiros (Engineers Association, Portugal) nr. 10625, 1973.
OTHER INFORMATION
Member of APDSI, Associação para a Promoção e Desenvolvimento da Sociedade de
Informação, 2013.
Founder and President of the Board, Associação Cívica O Que Faz Falta, March 2013- 2016
www.oquefazfalta.pt.
Member of the Systems Dynamics Society (MIT); of the New York Academy of Sciences; and
of Associação Portuguesa para a Qualidade (APQ) (Portuguese Association for Quality),
1990-2005.
Member of Agência de Inovação – ADI, 2005.
Member of Institute for Operational Excellence – IOE, 2011.
Chairman of the Board of the Alumni Association of the highschool Liceu Passos Manuel -
ALPA, bienniums 1996/97 and 1998/99.
President of the Fiscal Council - ALPA, several bienniums, since 2000 to 2014.
ALPA´s Member of the Board of Honour.
Member of PA Management Team, when the company received the Prize of "Company of
the Year" in Portugal, in 1992 and 1995, awarded by the business magazine Exame.
ITT Harold Geneen Award, 1994.
Linkedin Profile: pt.linkedin.com/in/pedrofidalgo