This document discusses using social media for substance abuse prevention. It introduces Ken Dail from Prevention Network Michigan and Dianne Perukel from the Michigan Office of Highway Safety Planning. The discussion covers identifying community coalitions and groups, their social media use, and challenges they may face. It suggests addressing social media norms, access to substances, and enforcement of rules to guide prevention efforts. Parents and coalitions are encouraged to stay informed about social media and leverage it as a resource to positively influence community youth.

1. SOCIAL MEDIA AND SUBSTANCE
ABUSE PREVENTION
Community Mental Health Partnership
of Southeast Michigan
Ken Dail, Executive Director
Prevention Network Michigan
kend@preventionnetwork.org
Dianne Perukel, Impaired Driving Program Coordinator
Michigan Office of Highway Safety Planning
perukeld@Michigan.gov
Friday, March 27, 2015

2. SOCIAL MEDIA AND SUBSTANCE
ABUSE PREVENTION

3. #introductions
#whoareyou
#sup
#411

4. WHO ARE YOU?
WHAT COALITION/GROUP DO YOU WORK WITH?
ARE YOU A PARENT?
WHAT SOCIAL MEDIA OUTLETS DOES YOUR
COALITION OR GROUP USE?
HAVE YOU, YOUR KIDS, OR YOUR COALITION/GROUP BEEN
INVOLVED WITH ANY SOCIAL MEDIA DISASTERS (OR NEAR
DISASTERS)?
SOCIAL MEDIA AND SUBSTANCE
ABUSE PREVENTION

5. How are they getting away with it?

6. How are they getting away with it?

8. A catfish is someone who pretends to be
someone they're not using Facebook or
other social media to create false
identities, particularly to pursue
deceptive online romances.

10. You are as vulnerable as your dumbest friend on Facebook.
-Dianne Perukel

11. What ever are we to do?
WHAT WE ALWAYS DO
Prepare…
Identify the resources…
Lead…

12. Norms
What are “they” doing?
Bellbottoms vs. Corduroys vs. Boot cut jeans
Access
How easy is it to get something?
Water in the dessert vs. water in this room
Policy & Enforcement
What are the rues and what if I break them?
What ever are we to do?

13. What ever are we to do?
NORMS

14. What ever are we to do?
NORMS

15. What ever are we to do?
NORMS

16. What ever are we to do?
NORMS

17. What ever are we to do?
NORMS

18. What ever are we to do?
NORMS

19. What ever are we to do?
NORMS
• Give parents and other adults a pep talk about
their own social media use.
• What else do we do as part of our jobs that
impacts the norms in our community?
• Post it. Put it on FB, Instagram, Snapchat,
YouTube, Linkedin, etc…

20. What ever are we to do?
Rules & Enforcement
• What advice do you have to offer families on internet
“access” issues?
• Do they have any established rules? Can you offer them
examples?
• Are their consequences realistic, and will they know how to
enforce them?
• Will they have any alternative activities for your kids if they
lose their “screen time?” Can you suggest any?
• Be the resource!

21. What ever are we to do?
Access
• Access to negative behaviors also includes all of
the other activities and programs we initiate as
coalition leaders…
• Compliance checks
• Vendor education
• Parents Who Host
• Etc…

22. In conclusion…
 There is a world out there that we, as parents and coalition
leaders, need to know about
 This brave, new world is full of opportunity. Both positive and
negative.
 Times are NOT the same as they were “back when we were
kids.”
 Spoken English has essentially become a second language to
many teens today
 There are as many resources to HELP parents and coalition
leaders as there are for teens to get into trouble on the internet
 Google, Urban Dictionaries, and YouTube can be your BFF
 Parents are still the most influential force in your children’s lives.
Part of our jobs is setting up those parents to win.

23. SOCIAL MEDIA AND SUBSTANCE
ABUSE PREVENTION
Community Mental Health Partnership
of Southeast Michigan
Ken Dail, Executive Director
Prevention Network Michigan
kend@preventionnetwork.org
Dianne Perukel, Impaired Driving Program Coordinator
Michigan Office of Highway Safety Planning
perukeld@Michigan.gov
www.slideshare.net/pnmi/presentations