3. Nathan Gerber @nathangerber
16 years Web IA experience
Director, Web Development Services
Noel-Levitz Associate Consultant,
Web Strategy Services Team
Utah Valley University
Largest state university in Utah
34,000+ students
29,000+ public pages
4. Why mobile is important
If you are still wondering after this conference, we need to talk.
The questions we answered and why
You’ve heard most of these already.
Tools we found to be keys to success
This, you might find interesting
New mobile concepts…make you think…
Possible shifts in the way we approach design, development
11. 1.37 Billion
mobile phones sold in 2010
In context:
1.2 Billion total PC in world
1.6 Billion televisions
12. 80%
The percentage of people who will access the
internet via a mobile device by 2015.
(Already 75% in Japan)
150
The number of times an average
person checks their mobile phone
per day.
13. Watching the trends on our
campus
Allocated 4,000 IP addresses
to lease on wireless system
First two days of semester…
Over
31,000
devices attempted connection
(34,000+ students)
14. 42%
Percentage of teens in the U.S. can send a text
message blindfolded.
(They can type faster on a phone than a QUERTY keyboard)
15. “What is your favorite way to communicate?”
▪ Text Messaging – 68%
▪ Voice (mobile call) – 9.2%
▪ Facebook – 8.8%
▪ Instant Messaging – 2.8%
▪ E-mail – 0.2%
16. What do you use your phone for?
Voice Calls
Computer
GPS
Accelerometer
Camera/microphone/speakers
Location based services
17. Mobile is huge!
It is coming like a tsunami!
It will impact us beyond just building
another website!
18. “Mobilize, don’t miniaturize”… anon.
- Anonymous
“… the mobile context is so different from the
desktop one it deserves direct consideration
vs. just mangling down a full-size site.”
- Drew Stevenson, University of Minnesota, 2010
“The user IS mobile, not just holding one.”
- Justin Gatewood, Victor Valley Community College
19. “It is not about making our site work on a
mobile device, it is about what our users
need when they’re mobile”
- Mobile Web Team, Utah Valley University
20.
21. Know the problem you are
trying to solve
“If you don’t know where you are going,
any old ticket will do”
22. Who are we building for?
What are we doing it for?
Current Students
To provide top info
and services
AUDIENCE?
PURPOSE?
23.
24. It is a matter of available skill sets
and/or resources for your mobile project
Recommendation: Do what you can to
get resources and skill sets to do both
To be mobile, you will eventually
do both!
28. Use campus-wide web team
Input/buy-in
Present a strategy to Admin
Information item
Use current campus resources
IT, marketing, tech. students
29. 1. Mobile Web Site for key content/services
Resources and time
2. Make your current site presentable
Clean up CSS and layout
3. Mobile Apps – where needed
Use frameworks for ROI
4. Responsive/Adaptive design restructure
Learn and implement
5. Bring it all together
One system, one site
33. How big do we make our first attempt?
Start with info for students
Choose top content
Don’t try to publish everything*
Be willing to make mistakes*
Be flexible*
Design and redesign*
Add apps where needed
*from TAMUmobile – HighEd Web 2010
Baby steps, Bob,
baby steps
34. One code set – multiple mobile platforms
Research ERP Vendor solutions
Banner, PeopleSoft, Datatel
Focus on mobile web, apps only where
needed
Many different frameworks available
35.
36. http://colly.com/ - simple movement of
columns
http://garretkeizer.com/ - fluid layout,
flexible images and text
http://citycrawlers.eu/berlin/ - slideshow
drops out at small resolution
37.
38. W3C Mobile Initiave
http://www.w3.org/Mobile/
Several Mobile Approaches
http://www.smashingmagazine.com/2011/07/11/
picking-a-mobile-support-strategy-for-your-
website/
HTML 5 Boilerplate
http://html5boilerplate.com/
39. One of our most important mobile tools
OmniUpdate’s OUCampus
Evaluate your CMS for mobile
Content reuse?
Mobile templates?
Multi-format publish?
Mobile tagging?
Republish RSS feeds from other systems?
40. Where Is The Content How To Use In Mobile
Existing web page Publish through XSL – CSS to present in
mobile format
Piece of existing web page Special DIV, publish through XSL– CSS
to present in mobile format
Content specific for mobile, relevant to
existing web page
Special DIV, publish through XSL – CSS
to present in mobile format
Content from other systems Use OU RSS features – CSS to present
in mobile format
41. Remember, it is about the content
contributors – ownership
Do not split out mobile CMS unless
necessary
If needed, look for ways to migrate to
appropriate CMS tools over time
42. “Check to see what data you have access
to before you start building your mobile
web.”
▪ Mobile on a Shoestring – HighEd Web 2011
Quinn Madson, Joel Herron
University of Wisconsin
45. OmniUpdate
QR codes
Browser sniffer
Analytics
HTML 5
Lots of devices
Some emulators *
Other higher ed mobile sites
* http://mobiforge.com/emulators/page/mobile-emulators
46. 4,449%
How much the use of QR codes has risen
in the past year.
For mobile use only
Use a QR service with a URL shortener
Consider QR codes an asset
47. Creating a launch panel for other UVU
apps
Create app functionality where needed
Integration of OmniUpdate and other
systems data sets
Continual migration of public site and
mobile together
Responsive/Adaptive design
48. Mobile is changing the way we
view/consume content and services
Research, decide, modify as you go
Choose what works for your institution
Keep Administration informed
CMS is a key tool – XML, RSS
Get on board! Higher Ed is already
behind
Be a mobile user yourself, best evaluator