Content Marketing trends for Luxury Brands

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Associação Portuguesa dos Profissionais de Marketing

A Brilliant presentation by Sónia Laima, CEO from RebelAct for the APPM event Marketing Marathon. The presentation is about the rise of Content Marketing in the Luxury Brands market. How video, social, and rich media is changing the media scope and Marketing strategies across the World.

Marketing Negócios Diversão e humor

Sónia Laima
info@rebelact.tv
www.rebelact.tv

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Content Marketing trends for Luxury Brands

1. MARKETING MARATHON

2. http://youtu.be/RqRawMa80D0

3. I. LUXURY BRANDS Market Overview in 2013 II. Video, key content to enhance Brand Experience III. Video Trends in Luxury Brands IV. Louis Vuitton Case-Study – Total Engagement V. Miu Miu Women’s Tales – Venezia Film Festival VI. “Inside Chanel” Case- Study – Heritage Marketing VII. Bentley initiate a Video Marketing strategy

10.

11. http://youtu.be/0vmjmkNRLgk

12.

13. http://youtu.be/JxL6GzRBn5A

14. http://youtu.be/7-LPQVD7LjA

15. http://youtu.be/X09ZeuCNfA0

16.

17. http://youtu.be/2G88zqPxJ00

18. http://youtu.be/rUzTFvQiw_8

19. Sónia Laima info@rebelact.tv www.rebelact.tv