Mark brill bucharest 2014

•

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Mark Brill

Marketing

Mobile Now!
and in The Future!
@brillthings!

What
the
hell
is
this
guy
looking
at?
The
World
or
something?

Stand up if you …!
-  Keep your phone by your bed?!
-  Use your phone as an alarm?!
-  Check it ﬁrst or last thing?!

This is Romania!
ourmobileplanet.com //Google/Ipsos 2013!

Mobile is at the heart
of our digital lives!

23 Pictures that Prove Society is Doomed!

2x photos shared than Facebook*

More messages sent than SMS**

*700 million pictures per day, reported by Business Insider May 2014!
** 50 billion messages per day, reported by Slashgear, Jan 2014!
A Moving Target!

Problem:
brands
aren’t
very
good
at

mobile

How do brands
respond?!

Problem:
brands
aren’t
very
good
at

mobile

‘Let’s build an
app, yayy!’!

Technology is your
tool – it’s not the
channel!

AirBnB // P2P!
Barkbuddy// D2D!
Waze // Crowd!
Citymapper // APIs!
Duolingo // Gamiﬁed!
Yplan // Collaborative!
Polar // P2P Gamiﬁed!
Uber // P2P!
A Collaborative Approach!

http://www.gartner.com/newsroom/id/2819918!

Punchtab – 73% of users would not allow in-store tracking!

Thank You!!
!
Mark Brill!
@brillthings!
mark@formatie.com!
(or ﬁnd me on LinkedIn)!

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Mark brill bucharest 2014

1. Mobile Now! and in The Future! @brillthings!

2. Hello!!Mark Brill ! @brillthings!

3. 2045!

4. Mobile Now!

5. What the hell is this guy looking at? The World or something?

6. Stand up if you …! -  Keep your phone by your bed?! -  Use your phone as an alarm?! -  Check it ﬁrst or last thing?!

7. This is Romania! ourmobileplanet.com //Google/Ipsos 2013!

8. Mobile is at the heart of our digital lives!

9. 23 Pictures that Prove Society is Doomed!

10.

11. comScore, US, April 2014

12. 2x photos shared than Facebook* More messages sent than SMS** *700 million pictures per day, reported by Business Insider May 2014! ** 50 billion messages per day, reported by Slashgear, Jan 2014! A Moving Target!

13. Problem: brands aren’t very good at mobile How do brands respond?!

14. Problem: brands aren’t very good at mobile ‘Let’s build an app, yayy!’!

15.

16. But …!

17. 80% of brand apps are downloaded less than 1000 times! *Deliotte, 2012!

18. 0.5% of ‘fans’ are talking about a brand! *Admap, 2012

19. Technology is your tool – it’s not the channel!

20. AirBnB // P2P! Barkbuddy// D2D! Waze // Crowd! Citymapper // APIs! Duolingo // Gamiﬁed! Yplan // Collaborative! Polar // P2P Gamiﬁed! Uber // P2P! A Collaborative Approach!

21.

22.

23. The Ad Agency Response?!

24.

25. http://www.gartner.com/newsroom/id/2819918!

26. Mobile in The Future!

27.

28. Punchtab – 73% of users would not allow in-store tracking!

29.

30. The end of the smartphone

31.

32.