In Japan, people usually quotes the personal relationship, when it comes to choose the partner, or business deals. Not only the expertise, skill, experience, but humane deed brings the good impressions to make decision. Learning the Japanese case study looks no other differences between US, or European brave stories, but diligently people had been eager to create the something to contribute the society.

1. Marketing Case #75

2. Overview of Industry
In Japan, people usually quotes the personal
relationship, when it comes to choose the partner, or
business deals. Not only the expertise, skill, experience,
but humane deed brings the good impressions to make
decision. Learning the Japanese case study looks no
other differences between US, or European brave
stories, but diligently people had been eager to create
the something to contribute the society.
Honda Story 3nd
Honda has been pursuing the original technology, that differs from other
company involves. In particular, technologies developed on the hospitality,
that helps all stakeholders, customer, mechanic. employees, make it use
as rational process. Essentially, Honda foster the specific advantage of
humane products, that increase their presence in Japanese market.

3. Hospitality for Product
Not only carefully to look into the product detail, for mechanic, but build
the structure, which easy to repair it. That’s the idea, founder of Honda
Soichiro profoundly thought, who would keep in contact with end users.
Mechanic is the second person, following the customers, lasting to take
care of the machines, that because he made the draft for their usage
How mechanic
repair？

4. First 2-wheeled vehicle
In 1949 Aug, type D 2-wheeled vehicle unveiled to the market. That
features motor cycle, not subsidiary engines, owing to designing
development. In the factory, process line has been progressed to adopt
the conveyer to construct it smoothly. Even though, most of manual
worked, but gradually improving.

5. Mass Production
To produce rationally, Honda quoted the frame process to press the
steel plate, even other competitors do on the steel pipe. That because,
it was hard to discover the high quality panels, but essentially, Honda
aimed to speed up for manufacturing, as well as rational process.
Steel Panel

6. Market Trend
Sudden recession was assaulted their business, not only for the
deflation, but rather than 2 strokes, prefer toward 4 strokes that saves
the noise in the motor cycle market. Add insult to injury, their original
mechanical complexes made them delay to catch up the unsustainable
market transition.
4
2

7. Convenient Operation
Soichi was willing to get rid of clutch operation, that for even the
beginners able to drive the cycles without complexes. His challenges to
the public, people allow to handle it on their own, with simple
procedure. Observe the type D, the left lever is not function for clutch,
but for braking.