This document contains summaries of various design projects completed by Kitso, including logos, branding projects, illustrations, and other graphic design work. The projects showcase Kitso's skills in conceptual design, layout, typography, and visual identity development for both print and digital media. Key areas of expertise demonstrated include logo design, branding, packaging, illustrations, and layout.

1. The semi circle that has been
segmented is representive of the
saying ‘more room for growth or
improvement’ that all entities
need to experience. This
segmenting allows to create a
visual reference of the business’
different sectors.
The two font families used are ‘TeX
Gyre Adventor’ and
‘Champagne & Limousines’. The
close proximity of the letters to
one another is to not allow the
letters to seem like they are
forming their own words outside
those they have been placed to
create. Bolding out the business
name allows the logo type to
balance out the structure of the
text and create a hierachy to the
most important elements.
The segmented parts of the semi
circle allows for allocation of the
various business sectors that Orane
works, this also gives room for
colour coding according to the
sector, so its placement and
colours, that vary with the various
business divisions.
DESIGN ELEMENTS
FONTS
DESIGN SYMBOL
AESTHETICS
VISUAL
Basic design elements of
color, typography, and
white space are always
present.
KITSO
I N T R O
SEDUMEDI
INSIDE
COMM
WHAT’S
VISUAL
IDENTITY
CORPORATE
DESIGN
PROCESS
COMPREHENSIVE
FOLLOW ARROWS
DESIGN PORTFOLIO
RADIO VERITAS
PACKAGE DESIGN
CORPORATE IDENTITIES
BRAND COLLATERAL
ORANE GROUP
LOGO DESIGN AND RATIONAL
DJ PROFILE
DIGITAL DJ PROFILE
POSTER DESIGNS
VARIOUS DESIGN STYLES AND THEMES
SABS DESIGN INSTITUTE BRAG BOOK
DESIGN AND LAYOUT OF THE DIGITAL AND PRINT
DIGITAL INVITE
EMAIL EVENT INVITE
ILLUSTRATIONS
LAYOUT
E X P E R I E N T I A L
C O R P O R A T E I D E N T I T I E S
L A Y O U T
E N D
P A C K A G E D E S I G N
design
THE CONTENTS OF THIS PORTFOLIO
HAVE BEEN COMBINED TO EXHIBIT
KITSO’S DESIGN PROWESS AND
CREATIVE PROBLEM SOLVING
INVARIOUS DESIGN DISCIPLINES.
WITH ALL THAT IN MIND, I ALWAYS
REMIND MYSELF, THAT IT ALL BEGINS
WITH A PENCIL
APPROACH EVERYTHING AS A ‘GOOD JOB’
RECIEVING BRIEF FROM CLIENT
RESEARCH KEY POINTS OF THE BRIEF
FIND ADEQUATE REFERENCES TO WORK FROM
DEVELOP CONCEPTS
PRESENT CONCEPTS WITH RATIONALE TO CLIENT
EXPAND ON CLIENTS CONCEPT SELECTION
CREATE CORPORATE STATIONARY BASED ON
THE CLIENTS SPECIFICATIONS
OF
POINT
GIFTING
HOLDING ONTO MY LOVE FOR DESIGN
GOOD DESIGN IS A CAKE THAT COMES IN LAYERS
TO MAKE WONDERFUL THINGS, OTHER
PEOPLE LIKED, THINGS THAT WERE
IMPORTANT AND MATTERED.
These are two of proposed radio veritas re-branding
marketing tools and stationery. The brief was to bring
radio veritas to the the forefront and be a conservitive
yet, bold brand look and communication devices that
they would sell or display at events.
This is an interactive dj profile that allows
the viewer to click on hyperlinks to various
sites as points of reference of the dj’s
performances in the past. The second
page contains links to social media and
other relevant websites.
These are 3 concepts created for a client to select a concept
before moving ahead with the rest of the brand development of
marketing tools and office stationary.
DUFFLE BAG GROUP
C I D E S I G N
L A Y O U T
P A C K A G E D E S I G N
I L L U S T R T A T I O N S
I L L U S T R A T I O N
LOGO CONCEPTS
These are 3 concepts created for a client to select a concept
before moving ahead with the rest of the brand development of
marketing tools and office stationary.
JUST BE STRONG
MORINGA CAPSUALES
KAGISO WHEEL CHAIR TENNIS
TEE SHIRT PRINT ILLUSTRATION
I•DEN•T•TEE
TEE SHIRT PRINT SERIES ILLUSTRATION
MOLO FISH TOUR BUS
TEE SHIRT PRINT ILLUSTRATION
WADA TOYS
MODULAR CHILDRENS CONSTRUCTABLES BOX PACKAGING
Lead designer in the concept and
management of this 300+ page brag book.
The print production of the book allowed
for hands on experience in print production
of a project of this scale.
THE PRESENTATION OF
SOMETHING IS CRITICAL TO
SHAPING THE PERCEPTION
THAT SOMETHING IS A NICE
GIFT TO BE CHERISHED.
This is the original artwork created
for the tee shirt prints. The brief was
to create a hulk like character on
a wheelchair with a tennis racquet
in hand.
Once the illustration was confirmed and
accepted by the client, adding the type and
design elements around the image to complete
it as a whole design. I created two versions for
the client, one for dark coloured shirts and
another for lighter coloured shirts.
the illustration brief was to use the images of
the’Molo Fish’ VW Kombi, in the illustration
depicting custom tours around select black
neighbourhoods and urban areas.
Using the phonetics of the word ‘identity’, I used
the phonetic lookof the word to create the logo,
adding the uniquely African inspired patterns to
emphasise on the identities that this brand is
communicating to, and communicating about.
The project brief was to create culturally
aesthetic tee shirt illustrations that depict South
Africa’s diverse and multi cultural identities
through the portrayal of the different cultures
divergentlooks in dress codes and accessories,
for tourist and local markets.
31 September 2016
Marketing Officer
Marketing Officer
Mahadi Buthelezi
Tel. +27 (0) 11 663 4700
Cell +27 (0) 73 123 4567
Email mahadi@radioveritas.co.za
Address 88 8th Avenue, Edenvale
Postal P.O Box xxxx
Edenvale, 2001
O R A N E
G R O U P
P R O J E C T S
O R A N E
G R O U P
CONSULTANTS
O R A N E
G R O U P
E V E N T S
O R A N E
G R O U P
HOSPITATLITY AND
ENTERTAINMENT
O R A N E
G R O U P
S E C U R I T Y
A leap across a chasm...
THE NEXT
GENERATION
INDUSTRIALIST2page |
PUBLICATION OF THE SABS DESIGN INSTITUTE 2015
MAKING IDEAS HAPPEN
The SABS Design Institute
has initiated the Design and
Innovation Entrepreneurship
Centre with the aim of generating
successful and competitive
businesses. The objective of the
Centre is to mentor people who
have good ideas and to assist their
development via a multi-layered
approach based on the design
process. The first step is to develop
the entrepreneurs themselves, then
to develop their product or service
idea, and finally to develop the
business side of the idea. A multi-
disciplinary team of designers and
experts bring this about.
This is the way that the Institute
produces new entrepreneurial
businesses and ensures that
existing SMMEs are more successful
through process reengineering and
supplier development programmes.
The Institute surrounds each
entrepreneur with a design team
that helps to create the product,
the brand and business model
simultaneously.
It handles its candidate entre-
preneurs as an investment portfolio;
carefully evaluating the potential
of each; improving that potential
and then tracking each business to
measure the eventual results. Not
all new ventures will succeed, but
the Institute is determined to create
a portfolio that registers high net
growth.
12page |
STEERING INDUSTRIALISATION
THROUGH DESIGN
The challenges facing South
Africa, in particular its youth,
are many and varied. This inevitably
makes it critical for all role players to
have a vested interest in addressing
the national priorities of job creation,
poverty alleviation and skills
development through fostering a
trans-disciplinary design approach
that steers industrialisation.
To meet these challenges head-
on, South Africa has to become a
stronger competitor and exporter
within the mainstream global
economic arena.
This is where design begins to play
a role – it is the organising principle
of turning intent into action.
Design is the catalyst needed to
activate the successful execution
of the different national plans and
systems and to increase all elements
of the nation’s competitiveness.
In response to the country’s need to
translate new ideas, research output
and invention into sustainable
economic opportunities and market
successes, the SABS Design Institute
has redirected its strategic direction
to actively build the national design
capability. The SABS Design
Institute believes that in drawing
from decades of institutional
memory, technical expertise and
a well-established infrastructure,
the art of making commercially
viable commodities should form the
catalyst for future economic growth.
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22page |
PARTNERING FOR
NEW ECONOMIC GROWTH
The Design Institute has a vested
interest in ensuring that it
builds a next generation who has
a future which is crafted through
coupling design, innovation and
entrepreneurship. In this way it can
unlock new channels of economic
growth that is not dependent on a
services economy, but reliant on new
products and services – venturing
into a creative economy.
The Design and Innovation
Entrepreneur Centre launched with
the 43 Challenge which was funded
by the Technology Innovation
Agency (TIA). The 43 Challenge
aimed to develop the technology-
based entrepreneurial ideas of 43
selected candidates into market-
ready products.
After guiding the candidates
through the design process, the
Centre’s expert mentors also helped
them to navigate the barriers
and challenges of production,
costing, retail supply and more. In
a world where brand awareness is
paramount, candidates were not just
guided to design and manufacture
a great product, but also to build
an effective brand to present their
products and services to the market.
Candidates came from all walks of
life and have brought a range of
ideas - from cell apps and household
appliances, to public services and
more.
The Design Institute also partnered
with SEDA (Small Enterprise
Development Agency) to assist
more than 200 SMMEs across
10 SEDA incubators all over the
country towards sustainability
with a holistic business process
re-engineering (which included a
branding and packaging solution)
using the design process.
Another step in the Design Institute’s
journey to assist in building a new
economy for the country was to
join forces with the Department of
Arts and Culture (DAC). Six young
designers were mentored to build
sustainable creative enterprises
and were exposed to the industry’s
best practices and standards by
exhibiting their creative work as part
of the Emerging Creatives Initiative
at the 2015 Design Indaba in Cape
Town.
Eight finalists from the SAB
Foundation Social Innovation
Awards were put through the
Design Institute’s design-based
accelerator programme with the
specific aim of speeding up their
migration into the mainstream
economy.
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SIBUSISO MNYAMANE
Hawker trading capsule
STATUS: PROTOTYPE
CLIENT: TIA
Sibusiso has developed a multi-
purpose trading capsule that
could be used as a storage
capsule, a goods trolley or a
display table. His main aim is to
address the challenges faced
by both informal traders and
municipalities.
STORO
ITUMELENG SEEMA AND
CLEMENT LEGWALE
Wind power generator
STATUS: CONCEPT
CLIENT: TIA
Road agencies would prefer to
use renewable energy for warning
lights and cameras on freeways,
but solar panels are frequently
stolen. Wintech converts wind
energy to electrical energy from
air resistance from passing cars.
60page |