2. Communication skills
• The ability to convey information to another
effectively and efficiently.
• The communication / managers, who
understand and facilitate good communication
skill in their groups and organization are most
successful.
3. • Group member motivation, participation
productivity and satisfaction are greater when
group members posses a relatively high level
of communication skill(sending skill as well as
receiving skill).
9. Communication Fidelity:
• Fidelity is the faithful performance of
communication process by all its items:
communicator, message, channel & receiver. -Berlo
• A high fidelity ‘encoder’ is one that ‘expresses’ the
meaning of the source perfectly.
• A high fidelity ‘decoder’ is one that ‘translate’ a
message for the receiver with complete accuracy.
10. • Noise and fidelity are two sides of the same coin.
• Eliminating noise increases fidelity, the production of
noise decreases fidelity.
12. The source (encoder):
A communication source, after determining way in
which he desires to affect his receiver, encodes a
message intended to produce the desired response.
•Therefore, four types of factors within the source can
increases fidelity. These are:
•Communication skill
•Attitude
•Knowledge level
•Position within a socio-cultural system.
13. The message:
•Message is defined as the actual physical product
of the source-encoder.
•When we speak, the speech is the message. When
we write, the writing is the message.
•There are three kinds of factors within the message
which can increase fidelity:
•Message code
•The message content
•The message treatment
14. 3) The channel
• It is the medium through which information
flows from a sender to a receiver
• A lot of things determine the channel selection
like: what is available, how much money can
be spent, what the source’s preferences are,
which channels are received by the most
people
