Curs d'Estiu Universitat de Vic "Alimenturisme: Una Volta al Món", experiències i emocions per crear nous serveis turístics. Catalunya pot ser líder mundial en alimenturisme. 2013

1. 7B?C;DJKH?IC;0
KD7 LEBJ7 7B CáD
edb_d[
EX`[Yj_ki
• GZ[aZm^dcVg hdWgZ aZh VXi^k^iVih gZaVX^dcVYZh VbW Za b‹c
YZa ijg^hbZ YZah Va^bZcih! d 6a^bZcijg^hbZœ! fjZ Zh
YZhZckdajeZc V c^kZaa bjcY^Va#
• YZci^[^XVg YZiZgb^cVih eV‰hdh ^ odcZh Zdg|[^fjZh dc ]^ ]V
VXi^k^iVi Y 6a^bZcijg^hbZ#
• 8dcƒ^mZg Zah Y^[ZgZcih |bW^ih YVXijVX^‹ ^ edhh^WaZh
^ccdkVX^dch Zc hZgkZ^h ijg†hi^Xh Zc a|bW^i YZa ijg^hbZ YZah
Va^bZcih#
• GZ[aZm^dcVg hdWgZ aZmeZg^ƒcX^V ijg†hi^XV WVhVYV Zc Zah X^cX
hZci^ih eZg XgZVg ZmeZg^ƒcX^Zh ^ ZbdX^dch Va k^h^iVci#
• YZci^[^XVg Zah VZcih ^bea^XVih Zc Za ijg^hbZ YZah Va^bZcih#
• 8dcƒ^mZg ZmZbeaZh gZVah YVXi^k^iVih YVggZj YZa b‹c VbW
d[ZgiZh ijg†hi^fjZh gZVa^ioVYZh eZg ZbegZhZh
VgdVa^bZci|g^Zh! ]diZah! gZhiVjgVcih ^ VaigZh deZgVYdgh
ijg†hi^Xh#
Fhe]hWcW
• BVeV bjcY^Va YZah Va^bZcih k^h^iVWaZh YZ _ja^da
YZci^[^XVX^‹ YZ i^edad^Zh YVa^bZcih k^h^iVWaZh! i^edad^V
YZa k^h^iVci! ^YZci^[^XVX^‹ YZ iZgg^idg^h VbW ijg^hbZ
Va^bZciVg^# 9ZWVi$[Œgjb YZ XVhdh eg|Xi^Xh#
• EgZhZciVX^‹ YZa bdYZa 6a^bZcijg^hbZ ( YZ _ja^da
:cjbZgVX^‹ YZ aZh kVg^VWaZh XaVj! XgZVX^‹ YÇZmeZg^ƒcX^Zh/
|bW^ih YVXijVX^‹ Zc Va^bZcijg^hbZ! XgZVX^‹ YZ
hZchVX^dch/ Zah X^cX hZci^ih ^ aZh kj^i ^ciZaÓa^ƒcX^Zh#
:mZgX^X^h ^ XVhdh eg|Xi^Xh ^cY^k^YjVa ^ Zc gje! YZWVi$[Œgjb#
• 6a^bZcijg^hbZ/ jcV kdaiV Va b‹c V eVgi * YZ _ja^da#
AÇVa^bZcijg^hbZ/ k^h^iZb Zah * Xdci^cZcih! b‚h YZ * eV‰hdh
^ b‚h YZ '% Va^bZcih! k^h^iZb :jgdeV! k^h^iZb 6bƒg^XV YZa
CdgY ^ 6bƒg^XV YZa HjY! k^h^iZb 6jhig|a^V ^ CdkV OZaVcYV#
9ZWVi$[Œgjb#
• 6a^bZcijg^hbZ/ jcV kdaiV Va b‹c '® eVgi - YZ _ja^da
:ah Va^bZcih! Za ijg^hbZ ^ Za XVck^ XjaijgVa! k^h^iZb Za 8Vg^W!
k^h^iZb ½[g^XV! k^h^iZb ½h^V# 9ZWVi$[Œgjb#
• 8dcXajh^dch YZ aV kdaiV Va b‹c % YZ _ja^da
:ah Va^bZcih ^ Za kVadgh hdX^Vah ^ eZghdcVah! Za ijg^hbZ ^ Zah
kVadgh hdX^Vah ^ eZghdcVah! 8ViVajcnV ^ Za hZj a^YZgViZ Xdb
V YZhi^cVX^‹ ijg†hi^XV# 9ZWVi$[Œgjb# 8dcXajh^dch eZghdcVah
YZa k^ViZ#
:eY„dY_W _ YeehZ_dWY_Œ0
?dgY^ IdggVh# :heZX^Va^hiV Zc ^ccdkVX^‹ ^ igZWVaa Zc
Zfj^e # 8gZVYdg YZa bdYZa YZ Zhi^‹ 6a^bZcijg^hbZœ d
Ijg^hbZ YZah 6a^bZcih#
7Zh[‚Wj W0
• :heZX^VabZci ^ciZgZhhVci eZg V eZghdcZh
k^cXjaVYZh V ZbegZhZh VgdVa^bZci|g^Zh!
Wdi^jZh djgbZi! gZhiVjgVcih! ]diZah!
V_jciVbZcih ^ deZgVYdgh ijg†hi^Xh V^m† Xdb
^chi^ijX^dch ^ ŒgVch eWa^Xh fjZ ^bejahZc Za
YZhZckdajeVbZci ZXdcŒb^X Zc Za iZgg^idg^#
• EZghdcZh ^ciZgZhhVYZh Zc Za iZbV#
:khWZW0 '* ]dgZh
:WjW0 YZ aÇ Va % YZ _ja^da YZ '%(
7Yh[Z_jWY_Œ0
8Zgi^[^XVi YVhh^hiƒcX^V
8Zgi^[^XVi YÇVegd[^iVbZci egƒk^V hjeZgVX^‹ YZ
aVkVajVX^‹ YZ aVXi^k^iVi# GZXdcZ^mZbZci YZ aV JK^X
Zfj^kVaZci V '!* XgƒY^ih JK^X d :8IH
Fh[k0 (*Í# 8dchjaiZj YZhXdbeiZh V aV e|^cV lZW#
CWjh‡YkbW0
]iie/$$lll#jk^X#XVi$VXi^k^iVi$)*'
HZXgZiVg^V YZ ;dgbVX^‹ 8dci^cjVYV YZ aV JK^X#
IZa# .(--**+ h[X5jk^X#XVi lll#jk^X#XVi$jZk