TALK FROM RIMC 2016 about creativity in business

1. WHAT IF CREATIVE WHERE
THE CEO´S MOST TRUSTED
ADVISORS?
FOUNDING PARTNER/CEO JOHN JACOBSEN
SUPERTANKER CREATIVE STRATEGY AGENCY

4. MORE OF THE SAME

5. TROUBLE
THE BRIDGE

6. TROUBLE
5 REASONS WHY TOP
MANAGEMENT WON´T
LET YOU IN.

7. PEOPLE IN
GENERAL
DON´T LIKE
CREATIVE
IDEAS
1!

8. PEOPLE IN GENERAL DON’T
LIKE CREATIVE PEOPLE
2!

9. 8 / 122 / 50!
THERE ARE GOOD
REASONS NOT TO…
Coo coos nest

10. PEOPLE IN
GENERAL
DON’T LIKE
CHANGE
3!

11. WE LOVE
TRADITIONS

12. THE FEAR OF DOING
WRONG IS STRONGER
THAN THE URGE TO DO
GREAT
4!

13. WE
TRAVEL IN
NUMBERS

14. WHAT DO CREATIVE
PEOPLE REALLY KNOW
ABOUT BUSINESS?
5!

15. NOT WANTED

16. THE BRIDGE

17. 5 THINGS WE DID
TO OVERCOME THE GAP

18. LOOK AT THE
BRIDGE WE
MADE

19. THE ADVANTAGES; "
TIMING AND
CULTURE
1!

20. WE NEED RADICAL IDEAS,
BUT WE DON´T HAVE THE
CULTURE TO MAKE THEM"
TIMING

21. IN SOME INDUSTRIES
PRODUCT DEVELOPMENT
AND COMMUNICATION
ARE MELTING TOGETHER
TIMING

22. CULTURE: "
CREATIVE PEOPLE ACTUALLY
LIKE TO CHANGE THINGS

23. CREATIVE BUSINESS NEED A&R´S"
BEING A GOOD CREATIVE, DOESN´T
MAKE YOU A GOOD MECANIC
2!

24. WE COME IN PEACE"
TALK ABOUT THE
TROUBLE
3!
https://www.facebook.com/E.T.Movie?sk=timeline

25. GET LEADERS
COMFORTABLE "
WITH THE
UNCOMFORTABLE
4!

26. RADICAL IDEAS NEED INSIGHT
AND SCOPES
5!

27. SUMMOND UP:"
We
think
more
crea.vity
in
business
would
lead
to
more
inspira.on
and
diversity.
Timing
is
good,
but
the
gap
between
the
cultures
are
wider
than
we
imagined.

28. THANK YOU