Personal Information
Organização/Local de trabalho
Kansas City, Missouri Area, Missouri United States
Cargo
CEO - Diffactory | Marketing for Local | E-commerce | Franchising | Licensing | Recurring Revenue | Actions > Words
Setor
Advertising / Marketing / PR
Site
KevinOldham.net
Sobre
I'm an ordinary guy born with extraordinary curiosity...and a founder's story that involves monthly ransom payments.
While launching and growing new franchise brands at United Real Estate Group, an expensive problem kept popping up:
When we outsourced marketing, expectations weren't met. Almost 100% of the time.
I couldn't wrap my head around all of the effort vendors put into landing us as a client, only to fail when it came to delivery of services and promises.
I knew it was bad when we referenced a retainer payment to one vendor as a ransom payment. At that point I knew what had to be done.
After helping United recapitalize the business with McCarthy Capital, I decided to fix t...
Marcadores
marketing strategy
diffactory
kevin oldham
noah kagan
growth hacking
customer acquisition
seth godin
startup ideas
business model generation
idea validation
factory mindset
ceo of your own life
thomas edison
elon musk
tedx
curiosity
steve jobs
tedxyouth
wright brothers
samuel pierpont langley
apple
real estate marketing
martin luther king
differentiation marketing
simon sinek
start with why
strategic planning
Ver mais
Apresentações
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Psychology Hacks to Boost your Marketing
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Personal Information
Organização/Local de trabalho
Kansas City, Missouri Area, Missouri United States
Cargo
CEO - Diffactory | Marketing for Local | E-commerce | Franchising | Licensing | Recurring Revenue | Actions > Words
Setor
Advertising / Marketing / PR
Site
KevinOldham.net
Sobre
I'm an ordinary guy born with extraordinary curiosity...and a founder's story that involves monthly ransom payments.
While launching and growing new franchise brands at United Real Estate Group, an expensive problem kept popping up:
When we outsourced marketing, expectations weren't met. Almost 100% of the time.
I couldn't wrap my head around all of the effort vendors put into landing us as a client, only to fail when it came to delivery of services and promises.
I knew it was bad when we referenced a retainer payment to one vendor as a ransom payment. At that point I knew what had to be done.
After helping United recapitalize the business with McCarthy Capital, I decided to fix t...
Marcadores
marketing strategy
diffactory
kevin oldham
noah kagan
growth hacking
customer acquisition
seth godin
startup ideas
business model generation
idea validation
factory mindset
ceo of your own life
thomas edison
elon musk
tedx
curiosity
steve jobs
tedxyouth
wright brothers
samuel pierpont langley
apple
real estate marketing
martin luther king
differentiation marketing
simon sinek
start with why
strategic planning
Ver mais