1. Retail Search Exchange
Case Study
Britax Sees 2,775% Return on Ad Spend with Retail Search Exchange
by HookLogic
Strategy Impact of Retail
Search Exchange
Goals
According to October 2014 data from a study by MarketTree LLC,
online Baby & Toddler products have a higher-than-average Conversion
Efficiency Index (334), demonstrating the power that convenience plays in
online shopping for time-stressed parents.
To ensure their brand was the one these parents chose, Britax, a global
manufacturer of childcare products including car seats, strollers and more,
devised a strategic ecommerce media plan including product promotion
through Retail Search Exchange by HookLogic.
Retail Search Exchange is a pay-per-click advertising solution that gives
brands premium placement across a network of ecommerce sites. For Britax,
it represents the means to getting its products to appear in featured search
results on sites like Babies “R” Us, Target, Buy Buy Baby, Kohls and Walmart –
directly in front of consumers that have shown intent to buy.
2,775%
Return On Ad Spend
Want to see what Retail Search Exchange can do for you?
Contact us today or click the button to get started.
Increase product exposure
online
Gain visibility into quantity of
itemssoldthroughecommerce
Capture share of shoppers
from competition
“Advertising with Hook Logic through the Retail Search Exchange is an integral part of our online
advertising plan. We’ve done the analysis and have results that support our continued investment.”
Jim Deitzel, Director, Digital Marketing, Britax
Getalivedemotoday:(646)467-8200|www.hooklogic.com
GET STARTED