Presentation to the Eduserv Business and Management Resources Focus group on 24 January 2017

1. WORKING WITH UNIVERSITIES
NICHOLAS ACHILLEOS – BUSINESS DEVELOPMENT ACCOUNT MANAGER – ACADEMICS
EMAIL: NICHOLAS.ACHILLEOS@EUROMONITOR.COM
TEL: +44 (0)20 7251 8024 EXT 1458

2. Todays Discussion Points
• About Euromonitor International
• Growing with EDUSERV
• Service updates and Improvements
• New Content
• New Statistics view for an Improved User Experience
• Working with Universities to expand their service
offering
• Alumni and Visitors Research Monitor
• Specialist Research
• Helping Universities with their strategic planning

3. © Euromonitor International 3
Our services
 Syndicated market research
 Consulting
Expansive network
 1200+ on-the-ground researchers in 100 countries
 Complete view of the global marketplace
 Cross-comparable data across every market
Our expertise
 Consumer trends and lifestyles
 Companies and brands
 Product categories and distribution channels
 Production and supply chains
 Economics and forecasting
About Euromonitor International
ABOUT EUROMONITOR INTERNATIONAL

4. © Euromonitor International 4
Research Expertise
ABOUT EUROMONITOR INTERNATIONAL
Alcoholic Drinks
Apparel
Automotive
Beauty and Personal Care
Consumer Appliances
Consumer Electronics
Eyewear
Fresh Food
Health and Wellness
Home and Garden
Home Care
Hot Drinks
Consumer Health
Luxury Goods
Nutrition
Packaged Food
Personal Accessories
Pet Care
Soft Drinks
Tobacco
Toys and Games
Tissue and Hygiene
Consumer Products
Services
Consumer Foodservice
Institutional Channels
Consumer Finance
Retailing
Travel
Supply
Ingredients
Packaging
Economies
Business Dynamics
Cities
Economy, Finance and Trade
Industrial
Consumers
Lifestyles
Income and Expenditure
Households
Population
Ethical Labels
Digital Consumer

5. © Euromonitor International 5
Partnership with Eduserv in 2001
 Began 2001 – with approx. 10 universities
 GMID
 Lowest Price Globally 2001
 19 Industries
 52 countries
 Countries and consumers – 10 Million Data Points
 25 million Data Points
 1500 Research Reports
Growing with EDUSERV
GROWING WITH EDUSERV
Partnership with Eduserv in 2017
 2017 – 85 UK Universities
 Passport, Research Monitor & Consulting
 Lowest Price Globally 2017
 27 Industries
 100 Countries
 Economies and Consumers - 22 Million Data Points
 115 Million Data Points
 17,000 Market Research Reports

6. © Euromonitor International 6
Understand digitally connected consumers around the
world with Digital Consumer, examining how
technological advances, including the arrival of
smartphones to the masses and location-based tools,
are forever altering the way that consumers research,
shop and pay for all types of products and services.
Highlights
 Analyse the impact of a consumer’s digital
connectedness on the path to purchase and all
types of commerce in the retailing, foodservice
and travel environment as well as new areas like
the sharing economy
 Understand how mobile purchases differ from
purchases made in bricks-and-mortar stores or
through other digital commerce channels
 Find where consumer insights meet business
opportunities to discover markets to enter and
products to push forward
 Turn big-data insights into one-on-one
engagements and marketing initiatives that
consumers of tomorrow will demand from brands
New Content - Consumers – Digital Consumer
SERVICE UPDATES AND IMPROVEMENTS

7. © Euromonitor International 7
Fully understand how the environment is affecting the
bottom line. Access up-to-date and relevant insights on
the supply and demand of natural resources, as well as
the challenges and opportunities stemming from
resource and sustainability issues.
Highlights
 Over 600 indicators in 210 countries
 Forecasts to 2030 and 39 years of historic data
 Commodity Price Model: Monitor investment risk
by enacting different commodity price forecast
scenarios for energy, metals, food, agriculture and
beverage prices
 Dashboards and vis apps synthesise hundreds of
data points and allow clients to develop visually
engaging stories across key indicators
 Country briefings: updated annually, covering an
economy’s strengths and weaknesses in terms of
the availability of natural resources
 Regularly published Strategy Briefings exploring
trends driving the natural resource landscape
New Content - Economies – Natural Resources
SERVICE UPDATES AND IMPROVEMENTS

8. © Euromonitor International 8
Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
Turkey
United Kingdom
Australasia
Australia
New Zealand
Eastern Europe
Belarus
Bosnia-Herzegovina
Bulgaria
Croatia
Czech Republic
Estonia
Georgia
Hungary
Latvia
Lithuania
Macedonia
Poland
Romania
Russia
Serbia
Slovakia
Slovenia
Ukraine
New Content - Research Coverage: Now 100 Countries
SERVICE UPDATES AND IMPROVEMENTS
Africa and the
Middle East
Algeria
Cameroon
Egypt
Iran
Israel
Kenya
Morocco
Nigeria
Saudi Arabia
South Africa
Tunisia
United Arab Emirates
Angola
Côte d'Ivoire
Ethiopia
Ghana
Tanzania
Iraq
Jordan
Kuwait
Lebanon
Oman
Asia Pacific
Azerbaijan
China
Hong Kong, China
India
Indonesia
Japan
Kazakhstan
Malaysia
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Uzbekistan
Vietnam
Bangladesh
Cambodia
Laos
Myanmar
Sri Lanka
Latin America
Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica
Dominican Republic
Ecuador
Guatemala
Mexico
Peru
Uruguay
Venezuela
Cuba
El Salvador
Honduras
Panama
Paraguay
North America
Canada
USA

9. © Euromonitor International 9
A better User Experience thanks to feedback from our global University clients
New Statistics view for an Improved User Experience
SERVICE UPDATES AND IMPROVEMENTS

10. © Euromonitor International 10
Alumni and Walk In User Access – Research Monitor
Working with Universities to expand their service offering
WORKING WITH UNIVERSITIES TO EXPAND THEIR SERVICE OFFERING

11. © Euromonitor International 11
 Working with Universities Globally on a variety or strategic projects.
 Invited by the British Council to deliver a talk on attracting International Students
Helping UK Universities with their strategic planning
SPECIALIST RESEARCH
Competitor
Profile
Compare
performance,
programs, marketing
strategies
Positioning and
brand perception
Understand how
your institution is
perceived,
benchmark versus
peers.
Market Check
Tailor your academic
programs to industry
needs.
Potential demand
assessment
Understand student
needs, identify
opportunities for
new programs and
qualifications.
International
overview
Develop strategies
for attracting
international
students.
New market entry
Compare markets to
identify
opportunities, risks,
barriers and develop
expansion strategies.
New engagement
models
Analyse learning
methods and
opinions of students,
faculty, professionals.

12. © Euromonitor International 12
How can I reshape my academic program to better prepare my
students for the real world?
MARKET CHECK
HOW POSITIONING AND BRAND PERCEPTION HELPS
• Understand the current challenges of professionals and executives across industries to reshape
your academic program to provide students the skills necessary to succeed.
• Gain insight into how your competitors address these knowledge gaps and how they shape
their programs.
• Increase student recruitment and retention through building a dynamic, quality and
respectable brand.
WHAT YOU GET
• On-the-ground analysis of challenges faced by industry professionals and the skills that hiring
managers look for in recent graduate candidates..
• Detailed insight into how competing schools develop and evaluate their programs.
• Global perspective on future trends anticipated to shape a range of academic disciplines.
• Insight into how new educational techniques will influence your program.
Specialist Research

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HOW POTENTIAL DEMAND ASSESSMENT HELPS
• Identify interest from existing and potential students in new courses or
programs within your university.
• Anticipate demands from relevant career professionals which will help
shape student coursework.
• Make better decisions about where to invest time and money based on
validated input from a range of sources
WHAT YOU GET
• Tailored research into new program opportunities, including market
size data on the number of potential students and the corresponding
revenue.
• In-depth analysis on unmet student needs and niche opportunities for
education programs and qualifications based upon the anticipated
needs of the post-graduate marketplace.
• SWOT analysis relative to your proposed new program and course
taking into account a range of tailored criteria.
What is the interest in/demand for new courses or programs?
POTENTIAL DEMAND ASSESSMENT
Specialist Research