Presentation Principles: NAPHSIS Training Webinar 10-15-2013

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“Is This Thing On?”
Ideas for an Engaging Presentation

Image
Flickr
by
pictureorpictures
Wednesday, October 16, 13

Jennifer Tweedy
NAPHSIS Webinar 10.15.2013

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Things to keep in mind
less

clean

engage
clear

Jennifer Tweedy


2

Plan
Take your time
thinking it through

Jennifer Tweedy



Take your time thinking through the material that you’d like to present and research any gaps.
You may spend 2/3 of your time in the planning phase. I ﬁnd it very helpful to sketch thumbnails. You don’t need to be an artist to sketch out your ideas for your slides; I’m testament to this. The image here is from one of my own
presentation planning sessions. No one but you needs to be able to make heads or tails of it at this stage. You’re simply getting your ideas out in thumbnail format to use later as you build out your digital presentation.

3

Choose a theme
Appropriate for
your material

Jennifer Tweedy


4


When you’re ready to begin building your presentation, select a theme that will be an effective vehicle for your information and media, one that will appropriately present your subject matter.
The video playing on this slide is an example of a theme that I think is effective for delivering the subject matter. We recently launched a redesign of our employee Intranet. When presenting an overview of the process and new website to
employees, we used a theme that displayed various pages of the website within the frame of a computer monitor and mobile phone, exactly how our employees experience the website.

Keep it simple

Uncluttered

Jennifer Tweedy


5


If there is too much going on in your slide deck it’s going to be distracting and overwhelming to your audience.
Think of your presentation as a room you’ve designed. You don’t want people tripping all over stuff and distracted by unnecessary items. You want it to be inviting and clean. You want people to sit down, relax, and appreciate the things that
you’ve thoughtfully arranged.

Limit fonts

2-3 fonts is plenty

Jennifer Tweedy



More than two or three fonts and you can overwhelm your viewers and detract from the message.

6

Color is your friend

Use contrast

Jennifer Tweedy


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Colors that contrast, with a bold color for emphasis is effective in drawing attention to your content. Because we’re keeping text to a minimum we don’t have all the same readability concerns that we do for websites and traditional media, like
light colored text on a dark background. We’re limiting the content on the slides to what is necessary to communicate our ideas and hold our viewers’ attention, and color can help us do that.

Create an engaging title
Your title should
grab attention
& generate
interest

Jennifer Tweedy



Spend some time developing an engaging title for your presentation. Incorporate concepts from the material that grabs.

8

Use visuals
Photos
Video
Be creative!

Jennifer Tweedy


9


Including strong visuals in your presentation will engage your viewers much more than text alone. And video can work really well too. The imagery that you use for your presentation does not have to depict exactly what your talking about.
You can be ironic or funny. As long as it associates the topic for the viewer you’ve done your job. The example on this slide supported a discussion about how members of several different internal teams collaborated for a common goal.
The “players” playfully reference a super hero type of effort.

Text + visual
Social media

10%
RECALL

Social media

65%
RECALL

Jennifer Tweedy



And combining text with effective visuals will increase your audience’s retention of the material that your presenting.
72 hours after a presentation, recall of the information presented as text and visuals is 55% higher than the information presented as text alone. That’s pretty powerful stuff and a great tool in communicating the information that you’re
passionate enough about to share with others.

10

Visual sources

$
Jennifer Tweedy


11


You don’t have to buy all the artwork that you use in a presentation. There are plenty of media sharing sites out there. Flickr is one of my favorites for finding creative imagery for presentations. Just pay attention to the rights specified with
the work, as a lot of it is copyrighted. But plenty of the content is available for use with the proper attribution.
For paid media, iStockPhoto.com has a ton of affordable photos and illustrations.
I recommend staying away from clip art. Photographic imagery and quality illustration is more impactful. And remember that services like Google Images will return all media that fits a search term, including copyrighted material, so be
careful what you use.

Less is more

text

Jennifer Tweedy


12


Practice text brevity. Use the minimum text needed to make your point visually. This is often simply a keyword or phrase. Your audience is there to hear what you have to say; the presentation deck is a visual compliment to that, not a record
of every word you say. Give your audience visually the text that they need to associate and retain your content and not a bit more.

Don’t use bullets

Let go of the dot

Jennifer Tweedy


•FRIENDS
•DON’T LET
•FRIENDS
•USE
•BULLET
•POINTS
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Keep your content engaging with keywords and phrases, and visuals to back it up. If you feel like you need bullets to explain an idea, think about how many points you’re trying to present all at once and if that is the most effective way to
present that information.

One idea per slide
One idea,
not one topic

Jennifer Tweedy

1



There can be multiple ideas per topic, but what we’re going for is one idea per slide. For example, a few minutes ago we talked about keeping your presentation uncluttered and limiting the number of fonts used. These are two ideas:
uncluttered and fonts, and therefore was presented as two slides. Although both ideas can fall under the topic of keeping things simple.
A 10 minute presentation doesn’t have to be 5-10 slides. It can be 20-30 depending on your topic. Breaking your information into one idea per slide will make your content more digestible.

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Keep it moving
Rapid fire
can be effective

Jennifer Tweedy


4
15


Rapid fire slides can be great way of communicating your material in digestible chunks. Take into account the forum of your presentation. For example, exercising a rapid fire technique over a conference bridge (like the one used to deliver
this presentation) may not be the best idea. Especially because you can’t always load test the connection that you’ll be using when delivering to a large number of online users, it’s a good idea to avoid slides that rely on lightning quick
execution or perfectly-timed animations, because chances are that what you’re seeing may not be what you’re audience is seeing at that same exact moment.
When you’re in front of people face-to-face, you know the pulse of your audience. If you’re using humor, you know if it’s working. If the timing of your slides is a bit too fast or too slow, you can adjust on the fly. In person, rapid fire can be
very effective keeping the presentation moving.

You move too
Get out from
behind the podium

Image
Flickr
by
Andrew
Ferguson

Jennifer Tweedy



Most presentation systems and projectors have a remote. You’ll engage your audience more if you’re not hiding behind a podium.

16

Look for ideas
You don’t have to
start from
scratch

Jennifer Tweedy


17


You don’t have to reinvent the wheel with every presentation. Look around for ideas. You can reuse from your past presentations and research what others have done with similar topics to yours. And you don’t have to be a creative type to
deliver a visually appealing presentation. There are lots of templates and themes for use, some for free built into the software your using and others available for purchase.

Identify the grab
Highlight a couple
interesting stats
Use color

Jennifer Tweedy



A lot of you use data constantly and need to present that in an inviting format. It doesn’t have to be embedding an Excel spreadsheet in a PowerPoint. You can pull out a few of the most interesting metrics and use those to grab your
audience. Remember that not everything needs to be on the slide.

18

Know your material
Be comfy
with your material
Share what you’re
passionate about

Image
Flickr
by
jepoirrier

Jennifer Tweedy



Being comfortable with your material because it is something that you are personally familiar with will reﬂect in your command of the subject.

19

Know your audience
Gather info about
your audience
Then speak to them

Image
Flickr
by
Emily

Jennifer Tweedy



A topic can be presented a multitude of different ways. It’s important to know who your speaking to and gather information about their needs and experience with the content that you’ll be presenting ahead of time. Deliver to their
expectations.
That said, there is bound to be varied experience among your audience and this is to be expected. Speak to the target demographic. You can always expand upon or break down the material in Q & A with your audience.

20

Start a conversation

It’s about engaging
with people

Image
Flickr
by
Ron
aka
“Blue”
Aldaman

Jennifer Tweedy



Presenting is about talking with people and getting somebody else as passionate about your subject as you are.

21

Animate with caution
Save the airsick
bags for the
plane

Image
Flickr
by
Mar?n
Abegglen

Jennifer Tweedy



Animation can increase audience engagement, but use it conservatively and keep it consistent.

22

Practice
After all the work
planning &
designing don’t
present cold

Jennifer Tweedy


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This includes testing your technical equipment. You may think that you’re comfortable with the material after all the time you’ve put into it, but it will know doubt be very different standing, moving and speaking it in front of people. A couple
dry runs through your presentation will go a long way when it’s go time.

Questions?
@jennifertweedy | jennifertweedy@gmail.com

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Presentation Principles: NAPHSIS Training Webinar 10-15-2013

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Presentation Principles: NAPHSIS Training Webinar 10-15-2013